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Putin's American PR machine - Baltimore Sun

Putin's American PR machine - Baltimore Sun | Public relations | Scoop.it
Putin's American PR machine Baltimore Sun Russian President Vladimir Putin cares a lot about what you think -- about NSA contractor-turned-defector and Russian asylum seeker Edward Snowden, and pretty much everything else -- to the point of...
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Oscar de la Renta springs new collection via Instagram before fall magazine showcase - Luxury Daily - Internet

Oscar de la Renta springs new collection via Instagram before fall magazine showcase - Luxury Daily - Internet | Public relations | Scoop.it

U.S. label Oscar de la Renta is getting ahead of the competition by releasing its fall 2013 campaign on social-mobile platform Instagram instead of waiting to show it off in September magazines.

 

The brand used its Instagram account to release exclusive content July 24 for followers to view before seeing it in the fall fashion magazines. Giving supremacy to Instagram shows that the brand aims to be a pioneer on the social media front.

 

“A multichannel strategy such as this smartly incorporates the best elements of social media,” said Kelly Cooper, marketing manager for ShopIgniter, Portland, OR.

 

“This will result in greater amplification of brand messages than one that does not,” she said.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 25, 2013 9:06 AM

A major #fashion #brand leading their multi-channel marketing strategy with #socialmedia.

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5 Reasons Why Social Media Monitoring is Essential for PR - Business 2 Community

5 Reasons Why Social Media Monitoring is Essential for PR - Business 2 Community | Public relations | Scoop.it
RT @axumtweets: Social Media Monitoring is Essential for PR. http://t.co/mhfjSbEJQC #socialmedia
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3 Annoying Online Communication Habits You Need to Break

3 Annoying Online Communication Habits You Need to Break | Public relations | Scoop.it
You're tweeting, posting, emailing and texting like mad. But are you driving your audience crazy? Possibly, if you're doing these three things.
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