"Abraham Lincoln’s unforgettable 1863 Gettysburg Address speech ended with the words “that government of the people, by the people, for the people, shall not perish from the earth.” I assert that this notion also applies to place branding for your neighborhood, community, or city. Here, I provide 5 tips for people-focused branding, which is vital for destination branding success and for ensuring your branding initiative does not perish.
Place branding is not about coming up with a catchy logo or slogan. Ultimately, destination brands are about PEOPLE. Every single visitor and the population that lives and works there now—those are the people who make your destination what it is."
Via Julien Dos Reis Pedro