How to Integrate Inbound Marketing Tactics Into Your PR Strategy | Public Relations | Scoop.it

Learn how to use inbound marketing tactics to boost the results of your public relations efforts and maximize your clients' visibility.... Traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The ability to integrate inbound marketing tactics into the public relations mix has never been more important. Instead of letting the massive changes to our PR industry intimidate you, it can help to break them down into digestible strategies you can apply one at a time, while remembering that some things DON’T change. It’s like a shoe with a broken shoelace. Instead of tossing them into the nearest garbage can and heading to the mall for new shoes, you simply need to replace the laces and interweave them into the existing shoe....


Via Jeff Domansky