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Nutrition: What Does it Mean for Emerging Economies?

Nutrition: What Does it Mean for Emerging Economies? | Public Relations | Scoop.it
As sources of nutrients disappear from regular diets, the problem facing the developing world today is nutrition security – ensuring a nutrient-rich diet.
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Food, genomics and the Microbiome: What are the Implications for Food producers?

Food, genomics and the Microbiome: What are the Implications for Food producers? | Public Relations | Scoop.it
Given the increasing shift toward health consciousness, what should food producers do, for a better understanding of consumers’ nutritional needs?
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Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition | Public Relations | Scoop.it
The Future of Food, as we see it, is also about the future of its representations, in terms of the communication around it.
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The Future of Food Communications: Winning Share of Mouth in the Conversation Age

In this edition of the People’s Insights Series, MSLGROUP explores Six Communication Drivers for Winning Share of Mouth in the Conversation Age. This publicati…
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We Are MSLGROUP

We Are MSLGROUP | Public Relations | Scoop.it
MSLGROUP is focused on being our clients’ most trusted advisors and creative storytellers in this Conversation Economy.
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MSLGROUP - Brazil's New Government

MSLGROUP - Brazil's New Government | Public Relations | Scoop.it
The imminent impeachment of Brazil’s President, Dilmah Rousseff and a spiraling economy are among the many challenges facing Brazil. Our experts from MSLGROUP Andreoli have co-authored a paper that looks ahead to the formation of a new Brazilian government.
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MSLGROUP - Insights Brussels - February 2016

MSLGROUP - Insights Brussels - February 2016 | Public Relations | Scoop.it
The complexity and diversity of issues on the table of EU policy makers is set to increase in the coming months. This comes on top of European challenges old and new which threaten the very essence of the European Union project.
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MSLGROUP - Marketing on the Move: A PBJS Guide to Navigating Experiential Tours

MSLGROUP - Marketing on the Move: A PBJS Guide to Navigating Experiential Tours | Public Relations | Scoop.it
Brands are taking notice of experiential’s significant value and are shifting their budgets to allocate more funding for it every year. In this paper, we’ll explain why tactics like food trucks, pop-up shops and mobile tours make an impact, reveal our secrets to success, and introduce you to brands doing it well.
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MSLGROUP - The Evolution of Recipe Sharing

MSLGROUP - The Evolution of Recipe Sharing | Public Relations | Scoop.it
Recipes are the original viral content. Brands are seeking to understand how, where, why and when consumers seek out, consume and share recipes. Many brands target women ages 25-54 with recipe content, but to increase purchase, consumption and usage occasions, brands first need to understand how people interact with this content.
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MSLGROUP - German Public Affairs Survey 2015

MSLGROUP - German Public Affairs Survey 2015 | Public Relations | Scoop.it
For the 14th consecutive year, we asked public affairs professionals in Germany to evaluate the political status quo and tell us about the latest developments in the public affairs sector.
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MSLGROUP - From Brussels to Paris and Beyond - ON Energy Report November '15

MSLGROUP - From Brussels to Paris and Beyond - ON Energy Report November '15 | Public Relations | Scoop.it
The seventh report from MSLGROUP's European Energy practice looks at the evolving European Energy landscape in the context of the forthcoming jamboree that is COP21.
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MSLGROUP - Innovation Without Boundaries - People's Insights Aug & Sept 2015

MSLGROUP - Innovation Without Boundaries - People's Insights Aug & Sept 2015 | Public Relations | Scoop.it
Nine trends that demonstrate that ‘business as usual’ is dead, and that technology is redefining business models, ethics and responsibilities.
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MSLGROUP - Reputation Impact Indicator Study 2015 (China Edition)

MSLGROUP - Reputation Impact Indicator Study 2015 (China Edition) | Public Relations | Scoop.it
A major global survey and report that combines both intuitive and rational dimensions when studying the reputation of leading multinationals.
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The Growing Affinity for 'Fresh Food' in Asian Markets

The Growing Affinity for 'Fresh Food' in Asian Markets | Public Relations | Scoop.it
In Asian markets, healthier food variants are taking precedence over traditional intake.
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The Fourth Industrial Revolution: New World, New Rules

The Fourth Industrial Revolution: New World, New Rules | Public Relations | Scoop.it
The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business.
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Winning Share of Mouth in the Conversation Age

Winning Share of Mouth in the Conversation Age | Public Relations | Scoop.it
In an era where food and drink have become everyone’s favorite topics of conversation, navigating the communications landscape is tricky to say the least.
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Momentum, Integration Drive PR Forward

Momentum, Integration Drive PR Forward | Public Relations | Scoop.it
Publicis Groupe CEO Maurice Lévy talks about the integration of MSLGROUP into Publicis Communications and how it will help to elevate our PR business.
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A 360-degree Perspective on the Power & Possibilities of VR

A 360-degree Perspective on the Power & Possibilities of VR | Public Relations | Scoop.it
Marketers and communicators are only scratching the surface on discovering how VR can deliver value to their efforts
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MSLGROUP - Let's Break Tradition: Virtual Reality in Public Relations

MSLGROUP - Let's Break Tradition: Virtual Reality in Public Relations | Public Relations | Scoop.it
VR is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. We are virtually certain the contents of our report will inspire you to start taking advantage of emerging VR platforms and tools.
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MSLGROUP - Optimising Digital Collaboration from the Inside Out

MSLGROUP - Optimising Digital Collaboration from the Inside Out | Public Relations | Scoop.it
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
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MSLGROUP - 2016 Global Food Trends

MSLGROUP - 2016 Global Food Trends | Public Relations | Scoop.it
Food and beverage marketers will be closely watching these worldwide movements in 2016, counseled by MSLGROUP's food marketing and PR experts
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MSLGROUP - On Strawberries and Grapes

MSLGROUP - On Strawberries and Grapes | Public Relations | Scoop.it

Everything is possible in Brazil. Despite her actions and amazing tendency to blunder, even Dilma Rousseff can hang on to power after leaving the Brazilian economy in tatters after just a few years.

With inflation in double-digit territory, unemployment rising to around 12% by the start of 2016 and a government deficit in the region of US$ 35 billion, Dilma’s administration will come crumbling down in the first half of next year. At least, it’s a pretty good bet.

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MSLGROUP - A Chance for Change: The Tipping Point for Sustainable Business

MSLGROUP - A Chance for Change: The Tipping Point for Sustainable Business | Public Relations | Scoop.it
In 'A Chance for Change: The Tipping Point for Sustainable Business', we feature the voices of inspiring millennials, sustainability leaders and industry experts, and highlight the diverse initiatives already in play.
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MSLGROUP - Directions 2015: The Rise of Science

MSLGROUP - Directions 2015: The Rise of Science | Public Relations | Scoop.it
This 15th edition of Salterbaxter MSLGROUP's Directions report looks at three dimensions contributing to the rise of science in corporate sustainability: science-based targets, scientific frameworks, and stakeholder engagement with science.
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MSLGROUP - Insights Brussels - October 2015

MSLGROUP - Insights Brussels - October 2015 | Public Relations | Scoop.it
Read the 26th edition of Insights Brussels, our regular alert on key European Union policy developments from our team in Brussels. This issue covers new compelling initiatives related to the European digital market, to energy policies and financial services, all requiring bolder stakeholders’ engagement at the pan-European and national levels.
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