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Rescooped by Marc Whitt from Just Story It! Biz Storytelling
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How to Focus Your Stories for Higher Conversion Rates

How to Focus Your Stories for Higher Conversion Rates | Public Relations | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on?

Via Karen Dietz
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Patricia Stitson's curator insight, May 8, 2013 12:56 PM

Reminds me of the 'flipped classroom' or learner centric model. 

Karen Dietz's comment, May 10, 2013 12:09 PM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment, May 10, 2013 12:10 PM
Thank you Amy and Patricia for your comments also! Both are insightful.
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The Three Biggest Trends in PR Measurement

The Three Biggest Trends in PR Measurement | Public Relations | Scoop.it
We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.
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Selingo's new book dissects the 'decay' of modern-day higher education - Washington Post (blog)

Selingo's new book dissects the 'decay' of modern-day higher education - Washington Post (blog) | Public Relations | Scoop.it
Selingo's new book dissects the 'decay' of modern-day higher education Washington Post (blog) Insiders know higher education is in upheaval, with free online classes proliferating, tuition surging and public universities struggling.
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