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Trade Shows as a PR Tool

Trade Shows as a PR Tool | Public Relations.. | Scoop.it

We are a well established PR agency based in Dubai, we often receive inquiries from companies that make the most of their participation in various trade events in Dubai. Read here for further information.

 

 

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What Do PR Agencies Do? A Comparison With Ad Agencies.

This can be termed as “earned” or “free” media because their stories are published on websites, magazines, newspapers and TV programs. This is not the case in “paid media” or advertisements.

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Erika Kettlewell's curator insight, September 7, 2014 9:40 PM

This is a great article to help explain the difference between Public Relations and Advertising. It does a good job explaining that PR companies use free or earned money to create awareness of their product, as well as going into further detail about what it is that PR really does. 

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Leading Public Relation Company in Dubai - Iris PR

Leading Public Relation Company in Dubai - Iris PR | Public Relations.. | Scoop.it

Are you looking for PR Agency in Dubai? Then you are exactly at right place. Iris PR, a leading media advertising and public relation company that meets all your requirement.

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How to Handle a PR Disaster? 

How to Handle a PR Disaster?  | Public Relations.. | Scoop.it
PR disasters or crises are inevitable; after all these are real time cases. So instead of panicking, such disasters need…
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Instead of panicking, PR disasters need to be handled according to a strategic plan. There are professional PR agencies in Dubai to help you. Below are a few steps that can be used by companies to handle PR disasters.

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Public Relations Agencies in Dubai

Year 2009 established Iris Public Relations JLT in Dubai, UAE aims to provide effective public relations services in the Middle East.
Lisa Moore's insight:

PR agencies in the UAE have proven to be as an international recognition for advertisement. Hence it has become important to consider before selecting an agency for one’s PR needs.

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Know How To Choose The Best Dubai Pr Agency For Your Business

Know How To Choose The Best Dubai Pr Agency For Your Business | Public Relations.. | Scoop.it

Selecting the right public relations agency is vital for the success of most businesses as it is one of the most effective ways to reach out the mass audience. In Dubai this selection becomes very crucial because the market is competitive and many companies are offering a host of services which tends to baffle an individual about the options present in front of him. So, how should one separate the wheat from the chaff? Here are a few guidelines:

 

According to Dubai PR agency Iris PR, the most important thing in your checklist while selecting from PR agencies in Dubai would be to do your homework. Research well by collecting background information about the PR companies in the UAE. Ask your business partners, suppliers, customers, and even your friends about the companies that they have worked with and the pros and cons they faced. This will give you a fair bit of idea before starting out.

 

Once you have the list, start checking out all of these agencies individually to find out about the services that they offer; and how are those services related to your business needs. If you find, that none of them suit you adequately, check out the other options available in the market.

 

After a thorough check, one usually shortlists a few names. Given the growing and developed country that UAE is, most public relation agencies that you shortlist would be able to come up with a proposal or an action plan telling you about the basics of business like what they can do for you and how much is it going to cost you. Have a look at these proposal plans carefully and analyze which of the companies understand your business needs best.

 

Reputation is another important thing to look for in a PR agency – and the right place to check is obviously the public or the social media. Check the website of the company and also popular social media websites like Facebook, Twitter, Instagram etc. to see if the company keeps its profile up to date. After all, media is the way to reach out to the masses.

 

Finally, check the client base of the companies that you have shortlisted. Most PR agencies will give you a list of their clients. Speak to them to find out what their PR needs were and how the agency fulfilled it. Also, the more number of reputable clients and biggies that your agency can boast of, the higher the chances of you being in the right hands.

 

One must remember that PR is all about reaching out to the masses. It can be done with the help of print and broadcast media; but more importantly the point is to prepare a campaign that catches the attention of the audience and does not let it waver. Look for a company which promises you that.



Lisa Moore's insight:

Choosing from the Public Relations agencies in Dubai can be quite a task because there are so many on offer and one just doesn’t know which one will fulfill its promises. This article provides a guideline on how to go about while trying to choose a UAE PR agency that best understands your business.

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How to effectively use PR strategies?

Effectively managing PR campaigns is a difficult task that can be made easier by following a few simple tips. Here we outline few successful strategies used by professionals working in various PR agencies in the UAE.

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Iris PR strengthens client portfolio

Iris Public Relations (Iris PR), one of the Dubai based PR agencies, has strengthened its portfolio with new client wins.
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Iris Public Relations (Iris PR), one of the Dubai based PR agencies, has strengthened its portfolio with new client wins. The agency now provides PR support to leading companies such as REC Solar, ThyssenKrupp Access, Orlane skincare, Arcancil Paris, Ted Lapidus fragrances and Marina de Bourbon in the Middle East.

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Orlane looks to Iris Public Relations...

Iris Public Relations has been appointed to handle the PR activities for international skincare brand Orlane in the UAE.
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Iris Public Relations has been appointed to handle the PR activities for international skincare brand Orlane in the UAE.

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Blue Rubicon buys public affairs shop Open Road - PRWeek

The Holmes Report
Blue Rubicon buys public affairs shop Open Road
PRWeek
Blue Rubicon sold a majority stake to private equity investor LDC in December 2012, valuing the firm at about £30 million.
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Why Should You Hire A Public Relation Agency?

Why Should You Hire A Public Relation Agency? | Public Relations.. | Scoop.it

A good public relation agency has all the efficiencies, contacts, tools and methods that you require to market your business and draw new clients. So, you should definitely hire one for you.



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How to Choose a PR Agency in Dubai?

How to Choose a PR Agency in Dubai? | Public Relations.. | Scoop.it

Here are a few points that need to be followed while selecting a potential PR partner. These points can also be used to evaluate any given current PR partner.

 

 

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5 Best PR Agencies in Dubai for Technology PR · moorelisa · Storify

Keeping the following factors in view for further brand exposure as well as devise unique event ideas, here is a list of the top 5 and most popular PR agencies for technology in Dubai.

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5 Best Practices for Non-Profit Public Relations

Non-profits across the globe are endeavouring to become prominent amidst their groups and succeed in their missions. But these organizations need to make use of sound communication programs and best practices in order to connect with the target audiences properly.
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Nonprofits across the globe are striving to become prominent amidst their groups and succeed in their delegations.But these systems demand to constitute employment of sound communication programs and best practices in order to get in touch with the target audiences properly.

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Significance and Benefits of Public Relations for Start-Ups by Lisa Moore

Significance and Benefits of Public Relations for Start-Ups by Lisa Moore | Public Relations.. | Scoop.it
Aptly put forward by Edward
Bernays, “Public
Relations is a management function which tabulates public attitudes,
defines the policies, procedures and interest of an organization
followed by exe...
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With businesses dissolving global boundaries and competition becoming tougher than ever before; public relation is a need of the hour for many businesses.

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What new skills should PR hopefuls have

What new skills should PR hopefuls have | Public Relations.. | Scoop.it

In the changing world of communications- thanks to social media- a pertinent question arises as to what are the qualifications to look for when hiring new PR practitioners. Recent studies show that there is an increasing emphasis on social media skills.

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How PR can help small businesses grow

The biggest challenge for an entrepreneur is to come up with new business ideas and then market it at minimum cost.  If a new idea has to succeed in the market, then either it has to knock-off ...
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If you are running a small business then you must be weighing the benefits of investing in a public relations campaign against advertising or marketing strategies. Here are some reasons why PR should be your key focus.

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Building your relationship with your suppliers

Building your relationship with your suppliers | Public Relations.. | Scoop.it
Dubai PR Agency, Iris PR, is a public relations agency centrally located in the UAE to meet your public relations needs in the Middle East.
Lisa Moore's insight:

PR is not just about getting coverage in the media, it also extends to your relationships with everyone who comes in contact with your brand. Your employees should not think that because they oversee the contractual terms with suppliers, they are in the dominant position and can exploit it with unreasonable demands and rude behavior.

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Rein In the Saudi Religious Police - New York Times

Rein In the Saudi Religious Police - New York Times | Public Relations.. | Scoop.it
Rein In the Saudi Religious Police New York Times DUBAI, United Arab Emirates — In an incident that has reverberated throughout Saudi Arabia, two brothers, Saud and Nasser al-Qaws, aged 22 and 24, died last fall after their car was forced off a...
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