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Ketchum and the Putin OpEd Create Disclosure in Media Relations Debate

Ketchum and the Putin OpEd Create Disclosure in Media Relations Debate | Public Relations | Scoop.it
Media relations is the backbone of a strong communications program.Journalists and bloggers know we have a business reason to be contacting them and they know, when pitching an editorial or a story, we’re doing so on behalf of a client.

Via Thomas Faltin
Landon Schubert's insight:

I enjoyed this article because it begs to ask where we draw the line. As a PR professional it is the decision one must make to tie loyslty to the company or say that it is too far to write on the behalf of another, even if that person has given permission.

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Rescooped by Landon Schubert from Public Relations & Social Media Insight
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New Edelman Advisor: ‘PR Needs to Grow Up’ - PRNewser

New Edelman Advisor: ‘PR Needs to Grow Up’ - PRNewser | Public Relations | Scoop.it

Back in March, Edelman advisor Steve Rubeltold us that upcoming PR professionals need to “look at the bigger picture” and “orient [themselves] toward both creating and distributing content”. The firm’s newest tech advisor Burghardt Tenderichrecently gaveThe Holmes Report a more direct version of that statement:

 

“PR needs to grow up and become real content creators.”


Via Jeff Domansky
Landon Schubert's insight:

It is interesting to see how the big names and head figures of the companies look at the upcoming PR professionals. It is maybe because of social media that this view is coming about.

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Jeff Domansky's curator insight, September 30, 2013 5:55 PM

I like his candor. Too many "old" PR people are still stuck putting out news releases, doing cocktail parties or whining about not getting seats at the boardroom table to provide strategic PR counsel. There is just PR and sometimes it involves content, marketing and social media. 

Rescooped by Landon Schubert from Public Relations & Social Media Insight
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The 5 Best Tools for Measuring Social Media Performance - AudienceBloom

The 5 Best Tools for Measuring Social Media Performance - AudienceBloom | Public Relations | Scoop.it

Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google+ have become the epicenter of marketing campaigns for many businesses.

 

According to Social Media Examiner, “83% of marketers indicate that social media is important for their business.” While the act of posting content and interacting with followers is important, it’s even more important to measure the performance of your overall campaign. Doing so should ultimately help fine-tune your efforts, minimize mistakes and increase exposure. 


Via Jeff Domansky
Landon Schubert's insight:

I found this fairly insightful in light of just discussing social media in class. It is interesting to see just how helpful or pointless these platforms can be based on their strategic uses for the company.

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Jeff Domansky's curator insight, October 2, 2013 11:21 AM

Here's a list of techniques and five useful tools to measure your social media results.

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Are NHL training camp holdouts now the norm for young stars ...

Are NHL training camp holdouts now the norm for young stars ... | Public Relations | Scoop.it
From Yahoo! Sports: We are now mere days away from the start of NHL training camps, and in many cases rookies and veterans alike have already taken the ice for informal workouts, captains' practices, and the like.
Landon Schubert's insight:

I find the trend these days to be that of holding out on contracts for young sports stars with high potential. With these guys being so young while this happens, it makes me wonder if this is just the work of their agent/ manager/ PR person. My question is if this hold out technique is a smart move on the managers part. On one hand you may be able to get more money initially but it may cost money in the long run as it may create a negative image on the player for future contract discussions.

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