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Information-rich and attention-poor

Information-rich and attention-poor | Public relations | Scoop.it
Coping with the troubling tradeoff between depth of what we know and how fast we retrieve it may require something like peripheral intellectual vision (RT @mcorsano: Fav Article = Digital content marketing relevant #SCS2844
Ellyn Winters's insight:

Good read from this weekend's Globe and Mail. Reflections on today's 24-hour knowledge "flow." 

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How To Produce Killer Brand Journalism - Crenshaw Communications

How To Produce Killer Brand Journalism - Crenshaw Communications | Public relations | Scoop.it
... journalism, but both seem to be gaining traction. Some still say the term is an oxymoron, since the line between thinly veiled PR or marketing and content that's truly relevant can be a fine one. ...
Ellyn Winters's insight:

Excellent guidelines for implementing a brand journalism strategy within your organization.  At the end of the day, it comes down to superior story telling. 

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What Google Hummingbird Means for Your Content Strategy - Search Engine Journal

What Google Hummingbird Means for Your Content Strategy - Search Engine Journal | Public relations | Scoop.it
Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the g (Just when you’ve adapted to the idea that your company or clients needs a content...
Ellyn Winters's insight:

Interesting, digestable, shareable content and a responsive mobile friendly platform that encourages sharing are now key to SEO performance.  

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Information-rich and attention-poor

Information-rich and attention-poor | Public relations | Scoop.it
Coping with the troubling tradeoff between depth of what we know and how fast we retrieve it may require something like peripheral intellectual vision (RT @mcorsano: Fav Article = Digital content marketing relevant #SCS2844
Ellyn Winters's insight:

Good read from this weekend's Globe and Mail. Reflections on today's 24-hour knowledge "flow." 

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5 Content Marketing & PR Parallels

5 Content Marketing & PR Parallels | Public relations | Scoop.it
The truth is “content marketing” isn’t new at all. Many PR professionals have been content marketers for some time, but don’t realize it because we didn’t call it “content marketing” back in the day.
Ellyn Winters's insight:

Storytelling is the foundation for compelling communications in any form. 

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23 ideas for content curation - Smart Insights Digital Marketing Advice

23 ideas for content curation - Smart Insights Digital Marketing Advice | Public relations | Scoop.it
Putting content curation front and centre in your content marketing planning I've been spending some time this week writing a content marketing plan for a. Marketing topic(s):Content marketing strategy.
Ellyn Winters's insight:

Creating an interesting sustainable blog, and blogging with sufficient high frequency can be a challenge for the small marketing team. I've been talking a lot about the role of curation with my clients of late. 

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