Hollywood Reporter Why the media are gorging on Miley Cyrus' MTV gyrations Fox News What she did at the VMAs was terrible, horrible, gross and downright nauseating, the pundits say. And hey, let's look at it again.
LOS ANGELES—Following numerous unofficial reports that former Los Angeles Lakers forward and current free agent Lamar Odom has gone missing, a representative for the basketball player sought to quash the speculation surrounding his client and his...
CNET UK EE 4G now in more than 100 towns, milks tenuous PR stunt CNET UK "Accrington StanlEE? 'Oo are they?" "Ech-zachlEE." It's the most tenuous PR stunt of the year, fuelled entirely by 80s nostalgia, and I'm absolutely fine with that.
For the first time ever, our clients have the ability to generate content in multiple forms--they are content publishers.Historically, the PR industry has revolved around media relations. Over the years, many firms have talked a big game about providing other services, but almost all buttered their bread by generating a mound of media clips for their clients.
Are media relations still important? Absolutely. Do we still provide media relations services at Peppercomm for most of our clients? You bet.
But, unlike the past, it’s not the focal point; instead, it’s one of many channels that we use to reach and engage with our client’s most important audiences. For the first time ever, our clients have the ability to generate content in multiple forms and distribute via a number of channels, and audience members might even feel compelled to circulate themselves. It’s no longer enough for a consumer products manufacturer to run 30-second TV spots touting their products. Now, they need to understand consumers’ lifestyles and engage in a meaningful, fully transparent way that brings real value to their lives.
This is why agencies like Peppercomm are starting to look more like publishers and less like traditional public relations firms. Companies need content that engages audiences and builds their brand’s value among stakeholders. And, if they know the best channels – digital and otherwise – in which to reach their audiences, they need agency partners that can develop content in multiple forms and distribute it effectively....
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