As virtual reality technology develops and becomes more widely adopted, brands and content creators have the challenge of leveraging the format's freedom and perspective to create new ways to experience global destinations. So far, travel brands have had difficulty determining the best way to create engaging content in virtual reality. Convention and Visitor Bureaus like Visit Houston and Tourism Australia have also worked to integrate virtual reality promotional content into their mobile apps. Today's fragmented virtual reality ecosystem, strewn across a variety of headsets and storefronts, makes it hard to have an engaging experience despite a glut of content becoming available. Find out more.
Does our holiday high peak at the start of a journey, or mid-holiday when we’re most relaxed? A new study has revealed the surprising point at which we’re happiest during the holiday process. According to a study published in the journal Applied Research in Quality of Life, we don't actually have to go on a holiday to be happy, we simply need to plan one. Surprisingly, what lasts a lot longer than a post-holiday high is the high travellers experience in the pre-holiday phase. For most, the enjoyment starts weeks, even months, before the actual holiday begins. The study also found that the length of a holiday does not impact post-trip happiness. It suggests people derive more joy from multiple short breaks spread throughout the year, than from having a single longer holiday once a year. Find out more.
Regular business travelers know there are pros and cons to the lifestyle. Taking your spouse with you can significantly reduce the cons. I’ve tagged along on many of my husband’s business trips over the past decade. If it were possible,…
Do you ponder all of the life’s weird questions or do you find it easier to press madly down on your keys and let Google do the thinking? Are you planning to travel to Westeros and meet Khaleesi’s army at Blackwater Bay? Could you see yourself adventuring to North Korea for your next getaway, but …
It's no wonder Florence was rated the best city in Europe in our 2015 Readers' Choice Awards. It's as rich in history as it is in culture—and if time is short, these 15 experiences will deliver a primer on this beautiful city.
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