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Thinking of buying an email list? Read this!

Buying an email list seems like an easy, low cost way to grow your business but there are some serious consequences to using a purchased list.
Christine Donalies's insight:
Great article to share with clients who want to take the fast track
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10 things you need to know about the new Google Maps Local Search Ads | Search Engine Watch

10 things you need to know about the new Google Maps Local Search Ads | Search Engine Watch | Marketing, Public Relations & Small Business | Scoop.it
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Nine common content marketing mistakes and how to fix them | Search Engine Watch

Nine common content marketing mistakes and how to fix them | Search Engine Watch | Marketing, Public Relations & Small Business | Scoop.it
Content marketing is becoming vital to business, with its success affecting many positions that complement each other. How do you ensure though that your
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Do 50% of adults really not recognise ads in search results? | Search Engine Watch

Do 50% of adults really not recognise ads in search results? | Search Engine Watch | Marketing, Public Relations & Small Business | Scoop.it
Around half of adults are unable to recognise ads in Google's search results, according to a survey.
Christine Donalies's insight:
Interesting that we are conditioned to look at top page results over anything else on Google. Blend any "Ad" identification features into the background and you've got a healthy PPC outcome... Great for Marketers, Buyers Beware!
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The 2 Unbreakable Laws of Public Speaking

The 2 Unbreakable Laws of Public Speaking | Marketing, Public Relations & Small Business | Scoop.it
When you're at the podium, character and content are everything.
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3 powerful press release resolutions

3 powerful press release resolutions | Marketing, Public Relations & Small Business | Scoop.it
Though most people are done with the annual tradition of goal setting around the new year, PR pros can still make these changes to improve their media relations prowess.
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17 Things You Should Never Do in a Press Release

17 Things You Should Never Do in a Press Release | Marketing, Public Relations & Small Business | Scoop.it

"Want to get your business mentioned in the media so you can get in front of your perfect audience or clients (and add a bunch of cool looking icons to the “As Seen On” section of your website)?

Two great ways to do that are to (1) sign up for the free service at www.helpareporter.com to get notified when reporters are looking for sources, quotes or information on your topic of expertise and (2) practice writing effective press releases and submit them through online services and your own targeted media contact lists."

Christine Donalies's insight:

Helpful media relations infographic

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9 PR Fiascos That Were Handled Brilliantly By Management

9 PR Fiascos That Were Handled Brilliantly By Management | Marketing, Public Relations & Small Business | Scoop.it
They bounced back stronger than ever.
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It happens and when it does, how did we handle it? what can we from learn it? and especially what can we learn from others who handled the dreaded PR crisis?

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How to Market a Book | Booktrope

How to Market a Book | Booktrope | Marketing, Public Relations & Small Business | Scoop.it
You’ve written a book—now what?? Whether you’ve recently self-published, have just gotten a book deal with a big publisher, your book is out, or anywhere in between, you probably know one thing—you...

Via Marianela Camacho Alfaro, Mark E. Deschaine, PhD, massimo facchinetti, Christine Donalies
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Stage set for legal showdown over Uber drivers

Stage set for legal showdown over Uber drivers | Marketing, Public Relations & Small Business | Scoop.it
A judge has granted Uber drivers class-action status in a lawsuit that claims the start-up treats drivers like employees without offering benefits.
Christine Donalies's insight:

I don't understand why their business model has to address this. Can someone shed light?

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5 pitches that journalists don't care about

5 pitches that journalists don't care about | Marketing, Public Relations & Small Business | Scoop.it
Media relations can be an uphill battle; make things easier by avoiding these bad pitching behaviors.
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4 reasons to write guest posts instead of pitches

4 reasons to write guest posts instead of pitches | Marketing, Public Relations & Small Business | Scoop.it
PR pros, instead of sending another pitch that will end up in an editor’s trash bin, try offering your insights in article form instead.
Christine Donalies's insight:

Four reasons to offer editors a guest post rather than a pitch or press release

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Rescooped by Christine Donalies from Latest Social Media News
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New, simple ‘buy’ buttons make it easier to shop by phone

New, simple ‘buy’ buttons make it easier to shop by phone | Marketing, Public Relations & Small Business | Scoop.it

Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.

 

Buy buttons have been around since the early days of the Web, of course, notably with Amazon’s “One-Click Ordering,” where people set up a button that runs their credit card and ships whatever they have bought to a designated address.

 

But these new buy buttons allow technology companies to act as middlemen between mobile shoppers and retailers — eliminating aggravating typing on a phone’s touch screen and extending one-click ordering to thousands of small retailers....


Via Jeff Domansky, Gerrit Bes
Christine Donalies's insight:

All for decreasing 'friction' to improve UX

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Jeff Domansky's curator insight, July 6, 2015 11:11 AM

Trend: Several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.

Be-Bound®'s curator insight, July 8, 2015 3:16 AM

The way we use the internet has changed. We are now mobile internet users and everything is done for us to be able to act the way we were acting before on a PC on our smartphones.

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Google Expanded Text Ads: 10 things you need to know | Search Engine Watch

Google Expanded Text Ads: 10 things you need to know | Search Engine Watch | Marketing, Public Relations & Small Business | Scoop.it
Christine Donalies's insight:
Google's 'Expanded Text Ads' are 2X bigger than current text ads and show across the entire device-mobile and desktop. Additional headline and descriptive characters are available for greater visibility and more. Check it out ⤵
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Do People Read Long Articles on Their Smartphones?

Do People Read Long Articles on Their Smartphones? | Marketing, Public Relations & Small Business | Scoop.it
About the research: The report was based on Parse.ly audience behavior data for 74,840 articles from 30 US news sites that were accessed by 71 million visitors using their smartphones.
Christine Donalies's insight:
About the research: The report was based on Parse.ly audience behavior data for 74,840 articles from 30 US news sites that were accessed by 71 million visitors using their smartphones.
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I Created An Infographic To Explain Content Marketing

I Created An Infographic To Explain Content Marketing | Marketing, Public Relations & Small Business | Scoop.it
Every illustrator needs an elevator pitch. Mine usually goes something like this: “I’m an illustrator. I create visuals for social media and content marketing.” Everyone knows an illustrator draws
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Goodbye, organic reach. Hello paid promotion and employee advocacy

Goodbye, organic reach. Hello paid promotion and employee advocacy | Marketing, Public Relations & Small Business | Scoop.it
Right now, there are two camps of marketers. There are some who still believe a well-crafted piece of content will reson…
Via Frank Delmelle, massimo facchinetti
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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | Marketing, Public Relations & Small Business | Scoop.it
Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.
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8 Steps for Fixing Negative Online Reviews

8 Steps for Fixing Negative Online Reviews | Marketing, Public Relations & Small Business | Scoop.it
Even if you have the best product in the world, you will get negative online reviews. Here's what to do to combat them.
Christine Donalies's insight:

H/T @Kamal Bennani

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7 Deadly Sins Of Online Marketing Surveys | Newscred Blog

7 Deadly Sins Of Online Marketing Surveys | Newscred Blog | Marketing, Public Relations & Small Business | Scoop.it
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and motivators. However, with do-it-yourself online surveys, it can go seriously wrong,” says John Parikhal, partner with Breakthrough Management.
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Richard Branson's four rules of crisis management - Virgin.com

Richard Branson's four rules of crisis management - Virgin.com | Marketing, Public Relations & Small Business | Scoop.it
While CEOshope that they will never have to implement one, a crisis management plan is essential for all businesses. Richard Branson has shared his in a recent blog post...
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iPhone 6S, iPad Pro and Apple TV: What you need to know

iPhone 6S, iPad Pro and Apple TV: What you need to know | Marketing, Public Relations & Small Business | Scoop.it
Apple debuted the new iPhones, iPad Pro, the new Apple TV and much more. Here's the most important updates we got during its fall event.
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How to deal with negative social media comments

How to deal with negative social media comments | Marketing, Public Relations & Small Business | Scoop.it

Negative comments are going to occur if you manage a brand’s social media presence. That’s just a fact. However, your response will likely determine whether the issue remains a small blip, or snowballs into a full-fledged viral debacle.

 

'Be Digital Giants' infographic offers some solid advice for managing online criticism.

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New study ranks press release distribution platforms

New study ranks press release distribution platforms | Marketing, Public Relations & Small Business | Scoop.it
Data from more than 380 reviews written by communications and business professionals was used to reveal the highest performing services. 
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Rescooped by Christine Donalies from Lingua Greca Translations
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Freelancer contract do’s and don’ts

Freelancer contract do’s and don’ts | Marketing, Public Relations & Small Business | Scoop.it
From among the many mistakes you could make while starting out with your freelance career, not writing up a contract ranks at the top. Believe me, you don

Via Catherine Christaki
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