Around half of adults are unable to recognise ads in Google's search results, according to a survey.
Christine Donalies's insight:
Interesting that we are conditioned to look at top page results over anything else on Google. Blend any "Ad" identification features into the background and you've got a healthy PPC outcome... Great for Marketers, Buyers Beware!
"Want to get your business mentioned in the media so you can get in front of your perfect audience or clients (and add a bunch of cool looking icons to the “As Seen On” section of your website)?
Two great ways to do that are to (1) sign up for the free service at www.helpareporter.com to get notified when reporters are looking for sources, quotes or information on your topic of expertise and (2) practice writing effective press releases and submit them through online services and your own targeted media contact lists."
Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.
Buy buttons have been around since the early days of the Web, of course, notably with Amazon’s “One-Click Ordering,” where people set up a button that runs their credit card and ships whatever they have bought to a designated address.
But these new buy buttons allow technology companies to act as middlemen between mobile shoppers and retailers — eliminating aggravating typing on a phone’s touch screen and extending one-click ordering to thousands of small retailers....
Google's 'Expanded Text Ads' are 2X bigger than current text ads and show across the entire device-mobile and desktop. Additional headline and descriptive characters are available for greater visibility and more. Check it out ⤵
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and motivators. However, with do-it-yourself online surveys, it can go seriously wrong,” says John Parikhal, partner with Breakthrough Management.
Negative comments are going to occur if you manage a brand’s social media presence. That’s just a fact. However, your response will likely determine whether the issue remains a small blip, or snowballs into a full-fledged viral debacle.
'Be Digital Giants' infographic offers some solid advice for managing online criticism.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Creating engaging newsletters with your curated content is really easy.