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Study: Social Media Makes the PR World Go Round - PRNewser

Study: Social Media Makes the PR World Go Round - PRNewser | Public Relations | Scoop.it

...If you have been in public relations for any amount of time — be it agency or corporate — you have come to the fanciful realization that we have not selected a 9-to-5 gig. In fact, it can be more of a 6-to-midnight gig given any number of ancillary deadlines.

Well, fret no more fellow flacks, it seems that we have a life preserver in the raging waves of PR — social media. Simon Fraser University(in O’ Canada) released a study to prove it. While the study group is not that impressive spanning 100 communications, marketing and PR professionals, the results are telling.

And among those surveyed, 84 percent say their job satisfaction has either increased or remained the same with more social media responsibilities. “What we found surprised us,” says Peter Walton, who directs the PR program and oversaw the research project and report. “We figured people would be frustrated by the increased demand they’re facing because of technology. We were wrong.”...


Via Jeff Domansky
Carly Ethier's insight:

I love how social media is also benefitting the PR world! It's crazy the things you can do with it.

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Jeff Domansky's curator insight, October 9, 2013 8:17 PM

Who knew? Social media is good PR? Yesterday just sent you a memo! ;-) 

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Public Relations | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

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Jeff Domansky's curator insight, December 3, 2013 6:20 PM

Very interesting social media stats from Belle Beth Cooper at Fast Company.

Allison Emma Schizkoske's curator insight, December 3, 2013 7:03 PM

these facts are really interesting. The number of people who always have a mobile device with them to the amount of people who dont have sucerity on facebook is crazy. The fact that linkedin has less user rate dosnt surprise me as it is busniess oorentatied. 

Tahar Mehenni's curator insight, December 4, 2013 4:20 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

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Russian dispatching fighters to Syria to support Assad against Syrian people

Russian dispatching fighters to Syria to support Assad against Syrian people | Public Relations | Scoop.it
INTV, 2 Dec 2013 – Orient TV reported Russia is dispatching mercenaries to fight the Syrian people in support of the Assad military forces in Syria.According to reports, hundreds of Russians are fighting alongside Assad’s military ranks and files.

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BlackBerry Takes Its PR Fight To The SEC: Seeks Review of “False” Report on Return Rates of BB Z10 from Detwiler Fenton | TechCrunch

BlackBerry Takes Its PR Fight To The SEC: Seeks Review of “False” Report on Return Rates of BB Z10 from Detwiler Fenton | TechCrunch | Public Relations | Scoop.it

BlackBerry, the beleaguered Canadian handset maker, today said it is contacting the Securities and Exchange Commission and the Ontario Securities Commission for formal reviews of the analysts Detwiler Fenton, after its analysts issued a statement saying that its new flagship handset, the BB Z10, was seeing record-levels of returns in retail sales — reports that BlackBerry today says are “false and misleading.”

 

“Sales of the BlackBerry® Z10 are meeting expectations and the data we have collected from our retail and carrier partners demonstrates that customers are satisfied with their devices,” said BlackBerry President and CEO Thorsten Heins said in a statement. “Return rate statistics show that we are at or below our forecasts and right in line with the industry. To suggest otherwise is either a gross misreading of the data or a willful manipulation. Such a conclusion is absolutely without basis and BlackBerry will not leave it unchallenged.”

 

The move is a sign of just how sensitive BlackBerry is right now to getting the launch of its new device right — and how harmful publicity slams like this one can be as a result....


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Jeff Domansky's curator insight, April 13, 2013 5:23 PM

Gloves are off as BlackBerry tries to manage its way back to relevance and profitability.

Lorenzo Barbantini Scanni's curator insight, April 14, 2013 10:02 AM

Information war in the reputation era...

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Here’s the problem with research that shows BlackBerry is still growing

Here’s the problem with research that shows BlackBerry is still growing | Public Relations | Scoop.it
The Mobility 2014 survey, released at the end of November, showed that BlackBerry had overtaken Samsung in South Africa.

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5 Big Ways Big Data Is Changing PR

5 Big Ways Big Data Is Changing PR | Public Relations | Scoop.it
Don’t look now, but “big data” is on a collision course with your company. And from a PR standpoint, that could spell disaster.

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PR guru to have her own reality TV show

PR guru to have her own reality TV show | Public Relations | Scoop.it

A new television series on Bravo focuses on a major fashion public relations professional and her company. The series, called “Kell on Earth,” stars Kelly Cutrone, the founder of the PR firm People’s Revolution. The show gives viewers an inside look of the fashion world and Cutrone’s role in it. Cutrone has a reputation of being very intimidating, but has a high credibility in regards to fashion. The show delves into Cutrone’s life, allowing viewers a taste of what it takes to run a fashion PR company, and how to balance her work and personal life.

 

Cutrone’s work is rather time consuming and fast paced. She runs her successful company and plays a huge role in Fashion Weeks in both New York and London. With the tough economic climate and being in charge of organizing fashions shows all around the world, Cutrone’s job is no easy feat. Yet, the notable fashion PR pro still finds time for her personal life. Cutrone is a single mother to her daughter Ava, and is also working on writing her first book “If You Have To Cry, Go Outside.”

 

In the show, Kelly’s four assistants and business partners make a regular appearance. Robyn Berkley is a partner at People’s Revolution who actually lives on the fifth floor in the firm’s building. Cutrone is very fond of Berkley and refers to her lovingly as her wife or sister. Next, there is Emily Bunghert, who is another partner and a publicist. Bunghert helps guide the company towards its successes and is very assertive in her work. Stefanie Skinner was Cutrone’s former assistant, but has since received a promotion to Junior Executive, and is one of Cutrone’s most beloved employees. She struggles with balancing her work and personal life, but she is very dedicated to her job. Lastly, there is Andrew Mukamal, Cutrone’s new assistant. He has a large knowledge and love for fashion, but none really for PR. However, he still proves a valuable asset to People’s Revolution and he knows working there will help him towards his goal of becoming a fashion stylist.

 

Overall, I think this show is a great idea and will really help showcase the world of PR. People’s Revolution is a very successful and well-known company, and having a show of it could be beneficial to those thinking of going into fashion PR. It would provide a detailed look into all the work that goes into the profession. Another reason the show is a great idea is for People’s Revolution itself and for their clients. As stated by Center et al. in the chapter regarding consumer relations, “As “social networking” or “buzz marketing” continues to grow, the reputation of a company and its brands will play an even greater role in the word-of-mouth communication around products and services” (pg. 134). That being said, a television show will provide great publicity and marketing for the company, possibly bringing in more clients.


Via Kylie Jones
Carly Ethier's insight:

GREAT IDEA!

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PR Tips from the Pros: Katherine Barna, Tumblr's Head of PR

PR Tips from the Pros: Katherine Barna, Tumblr's Head of PR | Public Relations | Scoop.it

As I have said before in previous posts, social media sites now have a big impact in public relations. Facebook and Twitter have served as the most useful, however, another social media platform has taken way, and many brands have made good use of it. Tumblr represents another platform used by companies to engage their publics. Tumblr allows for companies to express their creativity and show their brand in a unique way. Not only is it useful for major brands, but small brands have made good use of the site as well. Tumblr has features that allow for a brand’s page to reach large audiences and be shared across the web. People on the site are always looking for new content, and small brands can use this to make the public more aware of their brand as a whole.

 

Tumblr allows for companies and brands to completely customize their profile. This then allows for users to get a glimpse of what the brand is all about. Major brands like Calvin Klein and Nike have used Tumblr to reflect their brand’s image and build a unique profile to further show their publics more about the brand. Anyone can use Tumblr to make the public aware of what they have to show the world.

 

As far as fashion is concerned, fashion companies could use Tumblr to make their brand and products known to the public. By getting their products out there, fashion companies could then instigate PR plans to further the knowledge and image of their brand. By using Tumblr, fashion brands will be able to make other media outlets aware of their brand. Journalists may take note and will then want to get to know the brand, and will most likely begin spreading the word. Lastly, as Tumblr is so unique, fashion brands can use the features of the site to create a different type of social media platform to go along with their other platforms. By not treating every platform the same, fashion brands can create new ideas and images t hat will further drawn in the public. “The main power of the media is to make us aware – of products, services, companies, and ideas – and to provide information about them” (Center et al., pg. 160). Tumblr serves as just that – a media outlet to allow fashion brands to make the public aware of their products and the company itself.


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Lessons from the Runways: What PR Pros can Learn from New York Fashion Week

Lessons from the Runways: What PR Pros can Learn from New York Fashion Week | Public Relations | Scoop.it

Many things can be learned about the fashion industry during New York Fashion Week. But a major aspect of the weeklong event is what can be learned about public relations in the fashion world. As a PR representative for a fashion brand, you’re always trying to keep your brand looking great and maintaining its reputation and positive image. So, naturally, during NY Fashion Week, any PR professional is going to be vying for major media coverage of their client’s brand during runway shows.

 

However, with so many different shows going on at the same time, securing such media coverage can prove quite difficult. Every PR professional for any fashion brand will be battling against each other to get major media outlets to come to their show over another’s. One aspect that helps to get media to come to your brand’s show is which celebrities will be in attendance. Top A-list celebrities always attract the media, but then the issue becomes whether those celebrities will overshadow the fashion show and the represented brand.

 

With such an issue always present, PR professionals must work hard to keep their fashion brand in the eyes of the media. PR plans for fashion shows must be flexible, especially when celebrities may show up to a show unannounced. PR professionals need to have back up plans to make sure all possibilities are covered. At the same time, they must keep the brand’s positive image through the media and maintain good coverage of the runway fashion show. Therefore, PR professionals should make a targeted list of celebrities they want attending their shows since media will follow. They should keep in mind, however, that some celebrities might distract from the brand.

 

Overall, I understand the challenges PR professionals in the fashion industry may face. When it comes to NY Fashion Week, there is a lot to keep in mind when creating a PR plan for a brand’s runway show. I see how a balance must be found between media and celebrities so that your brand still receives positive attention. Obviously, if an A-list celebrity attends your brand’s show, it’s a big deal and the public will associate that with your brand. And that in itself helps obtain a positive image for a brand most often. Working with the media is a very important part of a fashion PR professional’s job. “An important part of the practitioner’s job often is working with the media. This relationships depends on practitioners providing information that newspeople consider to be of public interest” (Center et al., pg. 162). PR professionals should use connections they have with media outlets to get coverage of their shows and keep in mind that loyal and long-standing relationships can go along ways in PR and the fashion world.


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PR Tips for Scoring Major Editorial Coverage

PR Tips for Scoring Major Editorial Coverage | Public Relations | Scoop.it

Attaining editorial placement in a major fashion magazine is discussed in this article. Five tips are laid out to help advertisers have a better chance at getting the editorial placement they desire. Polina Raygorodskaya’s tips include planning pitches, face-to-face meetings, product placement, circulation, and time versus money. Editorial calendars are a huge part of the magazine world. They allow advertisers to be aware of when a magazine will be writing about certain stories or doing a specific themed issue. This provides advertisers with a basis in which to better plan their pitches, which ultimately makes editors happy. Networking plays a huge role in public relations. Raygorodskaya touches on this factor in saying that face-to-face meetings are important when trying to attain an editorial spot in a top fashion magazine. By attending the same events as editors, advertisers have a better chance at meeting and conversing with these editors, which makes the advertiser more familiar to the editor.

 

Another tip for advertisers is for them to get their product out into the public eye. Through use of product placement, editors are more likely to know an advertisers product before a pitch is even presented. Product placement in certain shows or events gives advertisers a benefit when pitching to an editor. Raygorodskaya also points out the importance of circulation in regards to where advertisers try to attain editorial placement. Advertisers should not expect to be in every fashion magazine there is out there, but they should certainly pitch to numerous magazines in which their advertisements will reach the targeted audience.

 

Lastly, time versus money is always important in public relations. Advertisers trying to attain editorial placement in a top fashion magazine most often have to spend a good amount of time to work on getting that placement. However, if the spot is achieved, the money will make up for the time. I believe that all five of these tips are important and crucial when it comes to trying to get an editorial spot in a top fashion magazine. Networking is most definitely a huge key step for any public relations practitioner, and is a tool that I, as a public relations student, have already put a good amount of time into. Knowing the editorial calendar also seems to be very important. According to Guth and Marsh, “Through formal and informal research methods, practitioners gather data on the client, the environment in which it operates, and its stakeholders” (pg. 3). This quote by Guth and Marsh defines the first, simple step in any public relations process. Research of that calendar is most certainly a huge priority for anyone seeking a pitch with an editor. Broadening the circulation of top fashion magazines is also very important. Networking can come into play here and provide advertisers or public relations practitioners with more options as to where they can obtain editorial placement. And as always, investing a lot of time in reaching a goal will most often yield favorable results for the advertiser or practitioner, usually in the form of money.


Via Kylie Jones
Carly Ethier's insight:

I'm a college PR student and very interested in fashion PR! This article helped me undestand how I can apply what I am learning in class to the fashion industry

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Why a $1 billion cash injection may not be enough to save BlackBerry

Why a $1 billion cash injection may not be enough to save BlackBerry | Public Relations | Scoop.it
BlackBerry has certainly bought itself some time with the $1 billion cash injection it received from Fairfax Financial and its partners but there's no guarantee that the company's future will look any brighter unless major improvements happen very...

Via Thomas Faltin
Carly Ethier's insight:

I don't think that Blackberry is going to last another 5 years due to rising competition

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BlackBerry Takes Its PR Fight To The SEC: Seeks Review of “False” Report on Return Rates of BB Z10 from Detwiler Fenton | TechCrunch

BlackBerry Takes Its PR Fight To The SEC: Seeks Review of “False” Report on Return Rates of BB Z10 from Detwiler Fenton | TechCrunch | Public Relations | Scoop.it

BlackBerry, the beleaguered Canadian handset maker, today said it is contacting the Securities and Exchange Commission and the Ontario Securities Commission for formal reviews of the analysts Detwiler Fenton, after its analysts issued a statement saying that its new flagship handset, the BB Z10, was seeing record-levels of returns in retail sales — reports that BlackBerry today says are “false and misleading.”

 

“Sales of the BlackBerry® Z10 are meeting expectations and the data we have collected from our retail and carrier partners demonstrates that customers are satisfied with their devices,” said BlackBerry President and CEO Thorsten Heins said in a statement. “Return rate statistics show that we are at or below our forecasts and right in line with the industry. To suggest otherwise is either a gross misreading of the data or a willful manipulation. Such a conclusion is absolutely without basis and BlackBerry will not leave it unchallenged.”

 

The move is a sign of just how sensitive BlackBerry is right now to getting the launch of its new device right — and how harmful publicity slams like this one can be as a result....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 13, 2013 5:23 PM

Gloves are off as BlackBerry tries to manage its way back to relevance and profitability.

Lorenzo Barbantini Scanni's curator insight, April 14, 2013 10:02 AM

Information war in the reputation era...

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4 Free Tools To Add To Your #PR Toolbox Immediately - Business 2 Community

4 Free Tools To Add To Your #PR Toolbox Immediately - Business 2 Community | Public Relations | Scoop.it
4 Free Tools To Add To Your PR Toolbox Immediately Business 2 Community Every PR professional has an arsenal of digital tools she uses to stay on top of the news, connect with journalists, identify social influencers, research media outlets and...

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Rob Ford video: 'I need f---ing 10 minutes to make sure he's dead'

Rob Ford video: 'I need f---ing 10 minutes to make sure he's dead' | Public Relations | Scoop.it
A new Rob Ford video has surfaced that features the mayor rambling incoherently about an unidentified person, apparently threatening to "kill" and "murder" him.

Via Velvet Martin
Carly Ethier's insight:

I could only imagine how busy his PR team is. (If he still has one)

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Pope prays for 12 nuns abducted in Syria by rebels

Pope prays for 12 nuns abducted in Syria by rebels | Public Relations | Scoop.it
VATICAN CITY (AP) — Pope Francis called Wednesday for prayers for 12 Orthodox nuns who were taken by force from their convent in Syria by opposition fighters.

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Syrian rebels consider joining forces with regime troops to fight al-Qa’ida

Syrian rebels consider joining forces with regime troops to fight al-Qa’ida | Public Relations | Scoop.it
The spectre is looming of a second Syrian civil war with the head of the opposition’s official forces declaring that he is prepared to join regime troops in the future to drive out al-Qa’ida-linked extremists who have taken over swathes of...

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BlackBerry turned down Bieber because 'he's not going to last'

BlackBerry turned down Bieber because 'he's not going to last' | Public Relations | Scoop.it
According to Bloomberg Businessweek, the fine Canadian singer offered himself as a brand ambassador to his fellow Canadians for a mere $200,000 and 20 phones. He was rejected. Read this article by Chris Matyszczyk on CNET News.

Via Official AndreasCY
Carly Ethier's insight:

Too bad, I thought because of his huge fanbase, the sales for Blackberry would go up! 

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Official AndreasCY's curator insight, December 5, 2013 11:36 PM

BlackBerry to Justin Bieber: No thanks.

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Blackberry’s Fate? Why Not Ask the Customers?

Blackberry’s Fate? Why Not Ask the Customers? | Public Relations | Scoop.it

Ok, so the company is called Research in Motion—familiarly known as RIM. But most of us think of it as the company that makes Blackberries—the mobile phone that won the hearts and minds of busy people all over the world—people who are addicted to email. My husband is a great case in point. He owns a Blackberry, an Android, and an iPhone. All have all the same functionality. All can answer calls to any of his numbers.


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17 Scandalized Politician Products - The Rob Ford Crack Scandal is Just Another Political Desaster (TrendHunter.com)

17 Scandalized Politician Products - The Rob Ford Crack Scandal is Just Another Political Desaster (TrendHunter.com) | Public Relations | Scoop.it
(TrendHunter.com) As long as there have been politics, there has been political scandal—there has, of course, also been people looking to profit off of this juicy gossip, like in the case of the Rob Ford crack...

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Glamour? Ha! The realities of entertainment and fashion PR

Glamour? Ha! The realities of entertainment and fashion PR | Public Relations | Scoop.it

To put it simply, jobs in the entertainment and fashion industry as a public relations practitioner are very much desired. The glamorous qualities of the highly publicized events are the reason so many people want to become a part of the industry in some way. However, many people do not realize how much work that is required in order to survive and be successful in the fashion industry.

 

Some reality shows sometimes skew the perception of fashion PR jobs, making the job look much easier than it really is. In fashion PR, there are high expectations, even for those at a junior level status. There are many realities of being in the fashion PR world, including a keen eye for attention to detail, taking pride in your work and showing it, being able to understand and abide by a strict budget, always having to act professionally at your events, and doing your best to keep calm when client demands are ridiculous. Many people who want to work in this industry have this idea that all it requires is looking good and knowing how to party in order to be successful. But that could not be farther from the truth—it requires so much more than that.

 

Long hours of wearying work are required in order to be successful as a fashion PR practitioner. Many times, fashion PR pros need to be aware that they will be expected to work long, crazy hours, and sometimes even work on the weekends. Some other tasks that entry-level PR practitioners for the fashion industry will be expected to carry out include staring at a computer screen monitoring news stories on clients, making numerous phone calls for varying reasons, booking and confirming car services and hotel reservations, conducting dozens of site inspections of venues, and stuffing hundreds to thousands of gift bags, just to name a few. However, at the end of the day, when your work is completed and leads to great results, the accomplishment and excitement you feel makes all the hard work worth it.

 

Overall, I found this to be a great article that really touches upon the importance of the work that goes into a fashion PR job and how much work the job really requires. I liked that the article provided lists of specific tasks entry-level PR practitioners would very likely be expected to perform. It even gave me a better idea of what kind of work I would be doing, since this is the sort of work I would like to get into after college. I agree that the job requires much more than just looking good and knowing how to party, simply because in this job, at least while you are working, you would not be partying, but rather doing your job and making sure everyone else is enjoying the party.

 

As a PR practitioner in this industry, you are often trying to get the media’s attention of your event. This idea made me think of media relations. According to Guth and Marsh, “As practitioners engage in the critical thinking necessary for developing effective media relations strategies, one thought should come first: In many ways, journalists are no different from any other target public” (pg. 114). I think this shows that it’s a good idea to think of the media as one of your target audiences, in order to help get the media interested in your events, further providing media coverage of the event. This article also allowed a better understanding of simple tasks that I had not really thought of before, like the idea of having a strict budget to follow. In the end, however, I still know that this is the kind of job I would like to do in the future and know that I would work very hard at it in order to become successful.


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PR Girl Revealed as PR Executive

PR Girl Revealed as PR Executive | Public Relations | Scoop.it

Public relations has evolved over the years, and has even taken to new platforms. One such platform is that of social media websites. Facebook and Twitter are used worldwide by millions of people. So why not use these websites to reach out to the public? Twitter has become a very fast growing social media site, which has become well known for its celebrity accounts. However, not only celebrities use Twitter, but major companies as well. Almost any big company has an official Twitter account, and its used to communicate with the public and their consumers. So it is no wonder that public relations has taken to Twitter, and resulted in many PR accounts for fashion companies.

 

One of the biggest fashion Twitter accounts is that of DKNY PR girl. With nearly 380,000 followers, DKNY PR girl keeps the public up to date on fashion insights of the company and many other tidbits about the fashion world in general. However, what has become so interesting about this specific Twitter account is in regards to who it is tweeting from the account. Aliza Licht has been in charge of DKNY’s Twitter profile, but what the public did not know for awhile was that she is actually the senior vice president for global communications at Donna Karan International.

 

Many fashion companies simply have a single employee or intern run their Twitter account, but DKNY’s is actually run by a real publicist who has much experience in the world of fashion and public relations. When social media sites began to get more popular, Licht knew that she should take to the Twitter world. She knew she would be speaking on behalf of the company, but also knew that the public and the company’s fans and consumers would love it. Licht commented that Twitter not only reaches out to the public, but allows for her to make real life connections and relationships with people, especially others in the fashion and PR business.

 

Overall, after reading this article, I understand the importance that social media can play in terms of public relations. It is simply that, a good way to relate with your public and allow them insight into the company you represent. The public likes seeing such insights, and will most often make them more interested in what the company is all about. I really do think it is important for fashion companies to have a Twitter account, or some kind of presence on social media. “Clearly the challenge is to create relationships with journalists and media figures – as with all publics – that will permit them to rely on our organizations when we are the focus of interest” (Center et al., pg. 162). In regards to media relations, social media sites can play an important role, as Licht commented on the matter of building relationships.


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Carly Ethier's curator insight, September 27, 2013 10:52 AM

Social media now plays a very important role in the business industry 

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The Importance of Tweeting Oscar

The Importance of Tweeting Oscar | Public Relations | Scoop.it

An important aspect of public relations nowadays is that of social media. Twitter has established itself as a huge platform for famous celebrities and major companies and businesses. Top fashion brands are no different, and almost all have a Twitter account as well. Erika Bearman is the director of communications for Oscar de la Renta, and is the voice behind the brand's Twitter account. Bearman provides insider detail about the brand, but adds her own personality to it. By adding her own personality, followers are more interested and respond more, ultimately benefiting the fashion brand. The benefits of a Twitter account like this can certainly be seen during New York Fashion Week, specifically during shows. It provides a larger marketing stage, but also provides the designers with instant feedback about their products.

 

Some designers tweet for themselves, but due to their busy schedules, employees are often appointed to the task. Bearman came up with the idea herself to create a Twitter for de la Renta and has now gained thousands of followers. Others in the fashion industry say Bearman has given Oscar de la Renta a livelier feel and brought back the brand's popularity. Bearman realizes she has to be fun and interesting, but also keep the focus on the brand. However, de la Renta's Twitter has also been used to advertise job openings in the company. Nonetheless, Bearman reads the numerous tweets she receives each day and responds to as many as she can. She believes that connecting with her followers provides more attention to when she has something to say about the brand.

 

Her followers are also current customers or potential customers, which must be kept in mind. According to Center et al., “’Who are the three most important publics?’ asks an old trick question. The answer is ‘customers, customers, customers.’ If you don’t succeed in attracting and then building continuing relationships with them, you’ll be out of business and nothing else will matter” (pg. 131). I definitely believe that Twitter has become an important part of any company’s public relations. It helps to directly connect with the public, as millions of people around the world are a part of Twitter. I agree that a certain level of personality has to be a part of a Twitter account like Bearman’s. If there isn’t any, people will be more likely to skip right over the tweets. I think Bearman’s Twitter account for Oscar de la Renta is a brilliant idea. It’s a fun way to get the word out about the popular fashion house and provides people inside detail about the brand, which people are always yearning for. Twitter can provide great PR, especially during NY Fashion Week, like the article points out. It’s also a good way to ease people’s concerns when a crisis does happen, since so many people take to social media when something goes wrong. Overall, I think all fashion companies should establish a Twitter account. Whether the designer tweets for him or herself or has a single employee doing it for them, people will take to it, ultimately benefiting the brand.


Via Kylie Jones
Carly Ethier's insight:

Social media has created a whole new way in which, us PR agents can receive earned media. 

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Victoria's Secret Sorry for Headdress Faux Pas

Victoria's Secret Sorry for Headdress Faux Pas | Public Relations | Scoop.it

Victoria’s Secret is a company well known in the fashion industry. As an affordable luxurious brand, the company appeals to millions of consumers around the world. Victoria’s Secret is best known for its lingerie and holds a major fashion show every year to showcase such products. The extravagant show always draws in much attention around the world and in the fashion industry. Some of the top models best known around the world are the faces of Victoria’s Secret and are always present on the runway for this annual show.

 

The most recent Victoria’s Secret fashion show is set to air on CBS on December 4. However, the show has already take place and was recorded on November 8. This year’s show contained a particular outfit that has resulted in some controversy. Victoria’s Secret showcased a Native American headdress during its show, worn by supermodel Karlie Kloss, which has been criticized by many. Critics said that the headdress displayed a lack of cultural sensitivity on the company’s part. It has been said that Victoria’s Secret displayed ignorance of tribal customs and traditions, ultimately leading to numerous people being offended.

 

Victoria’s Secret paid attention to these criticisms and quickly issued a formal apology about the headdress. Through Facebook and Twitter, the company was able to reach their mass audience in order to apologize and make the public aware that the headdress outfit has been removed from the footage. It will not be aired on December 4 with the rest of the show. To further make amends, Kloss even took to her own Twitter account to also apologize to her fans. She said she was very sorry if she offended anyone during the show and that she fully supports Victoria’s Secret’s decision to remove the outfit from the broadcast.

 

After reading this article, I am very happy to see how appropriately Victoria’s Secret handled the entire situation. In crisis situations, most would say that news media “have been responsible carriers of information needed by citizens; most would say they have concentrated on scandals and titillating trivialities that provided public entertainment” (Center et al., pg. 267). However, after receiving so much criticism about the outfit during the show, it was very smart of the company to quickly issue an apology to the public. It was also smart of the company to take the criticism to heart and resolve the issue. The decision to remove the outfit from the broadcast was a good one, and will, therefore, avoid the possibility of offending any more people. I really do believe the outfit was an honest mistake by the company, as in the fashion world sometimes it is difficult to know how people will react to something. Overall, by using social media, Victoria’s Secret handled the entire situation well and ultimately saved their brand’s reputation and image.


Via Kylie Jones
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Samantha Bruce's curator insight, February 4, 2013 8:48 AM

What do you think about how Victoria's Secret handled the situation?

Rescooped by Carly Ethier from Digital-News on Scoop.it today
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This is how you use Twitter: Nokia hits BlackBerry where it hurts

This is how you use Twitter: Nokia hits BlackBerry where it hurts | Public Relations | Scoop.it
Nokia’s social media team has been on a roll lately. The latest episode is an attack on BlackBerry, one which the Canadian company walked right into.
Get busy, do what it takes, take charge, solve
problems, make tough calls, make next
happen.

Via Thomas Faltin
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8 Easy Ways to Use Social Media to Optimize Your #PR Campaign

8 Easy Ways to Use Social Media to Optimize Your #PR Campaign | Public Relations | Scoop.it

Social media and publicity go hand in hand. In fact, they need each other in order to function most effectively, as intelligent and responsive community management for a brand will often help or exacerbate a PR crisis as it unfolds in real time.


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How Social Media is Changing Business — And Your Job Search

How Social Media is Changing Business — And Your Job Search | Public Relations | Scoop.it

Social media has changed the way that businesses operate in the past few years, and it will surely change -- and grow -- in the coming decade....

 

According to Sandy Carter, General Manager of IBM Ecosystems and Social Business Evangelist at IBM, there are a lot of exciting changes to come. As an author, speaker and expert in social business, Carter not only makes sure her company stays on top of the latest technology trends and how they can be incorporated into the workforce, but makes sure other companies recognize that potential, as well.

 

To learn more, we chatted with Carter about what exactly a “social business” is, why it’s beneficial, and how companies can start to adopt that kind of forward-thinking strategy in their business and hiring practices....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 20, 2013 6:41 AM

Thoughtful look at the future of social media by Sandy Carter at IBM.

Robert M Staples Molina's curator insight, November 20, 2013 8:54 AM
How Social Media is Changing Business — And Your Job Search
Jared Hill's curator insight, November 20, 2013 4:24 PM

Learning a lot about this in class.  Very good information to have.