Public Relations
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Negative comments: From answer to action

Negative comments: From answer to action | Public Relations | Scoop.it
While it is the Communication Department that is responsible for managing corporate reputation, the company’s stakeholders (its employees, suppliers, clients, etc.) also play a key role.
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How to obtain “Likes” on Facebook in an original manner

How to obtain “Likes” on Facebook in an original manner | Public Relations | Scoop.it
If we say “50 million” we can associate this with many different things: the 50 millions of dollars that Norway has donated to support Amazonia, the 50 million pesos that have been spent in San Carlos (Nicaragua) after the passing of a tornado, or...
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Why Public Relations should be a central component of the Marketing Mix ?

Why Public Relations should be a central component of the Marketing Mix ? | Public Relations | Scoop.it
Marketing and Public Relations. 2 distincts fields. If the goal of the first one is to promote the products, the second one is focused on the company’ s promotion and image.
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The Importance of PR and Communication Measurement

The Importance of PR and Communication Measurement | Public Relations | Scoop.it
Communications Departments resemble a big, messy factory; but what do they manufacture?
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Communication and PR Reports: How do I highlight the value of my work? (Part 1)

Communication and PR Reports: How do I highlight the value of my work? (Part 1) | Public Relations | Scoop.it
After a media campaign, or in a periodic evaluation of press management, any head of a communications team usually wonders what results have been obtained during a certain period of time and what should be improved.
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Errors in Managing a PR Database

Errors in Managing a PR Database | Public Relations | Scoop.it
A PR database is the communication professional´s most important tool. However, most would agree that creating an easily manageable journalist database with accurate information is no easy task.
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Creation and templates of Press Releases 2.0

Creation and templates of Press Releases 2.0 | Public Relations | Scoop.it
Press Release is one of the most loyal friend of Public Relations professionals. However, have you ever thought “mission : impossible” when you started writing a press release?
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Diversification of PR Agency Service

Diversification of PR Agency Service | Public Relations | Scoop.it
The relationship between the media, creation, and the spread of news stories, the coordination of interviews by company spokespeople and the organization of press conferences are some of the tasks that have always been preformed by PR agencies for...
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Communication and PR Reports – How do I highlighting the Value of my Work? (part 2)

Communication and PR Reports – How do I highlighting the Value of my Work? (part 2) | Public Relations | Scoop.it
In the previous post related to the creation of communication and PR reports we discussed the global trends of presence in the media, executive summaries and annual trends.
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