If we say “50 million” we can associate this with many different things: the 50 millions of dollars that Norway has donated to support Amazonia, the 50 million pesos that have been spent in San Carlos (Nicaragua) after the passing of a tornado, or...
After a media campaign, or in a periodic evaluation of press management, any head of a communications team usually wonders what results have been obtained during a certain period of time and what should be improved.
The relationship between the media, creation, and the spread of news stories, the coordination of interviews by company spokespeople and the organization of press conferences are some of the tasks that have always been preformed by PR agencies for...
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