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AT&T and Others Are Browbeaten on Twitter Following 9/11-Related Posts

AT&T and Others Are Browbeaten on Twitter Following 9/11-Related Posts | Public Relations | Scoop.it

Marketers including AT&T are getting schooled on the fact that jumping in on the social conversation around national tragedies is not the safest arena for real-time marketing.

 

A handful of brands are being smacked around today for posting 9/11 commemoration tweets perceived as inane at best and insensitive at worst. AT&T received the brunt of the outrage after tweeting a picture of the beams of light shooting up from the Twin Towers site, captured in the screen of a phone that's poised to take a photo, with the text "Never Forget."The tweet was promptly removed, and AT&T issued an apology....


Via Jeff Domansky
Alex Marchese's insight:

I choose this because it was a tweet that att&t sent out to commerate 9/11 but it back fired and gave the pr department at att&t alot to fix up and get them their good pr back.

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Jeff Domansky's curator insight, September 12, 2013 9:37 AM

Tone-deaf marketing gets slammed rightfully on social media. AT&T posted a 9/11 commemoration tweet that was perceived to be too commercial. Is it ever right for brands to weigh in on tragedies?

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Rescooped by Alex Marchese from Public Relations Articles
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RBC foreign workers uproar all an unfortunate misunderstanding | FP Street | News | Financial Post

RBC foreign workers uproar all an unfortunate misunderstanding | FP Street | News | Financial Post | Public Relations | Scoop.it
Theresa Tedesco: Gord Nixon should take little comfort, amid the public relations fiasco engulfing Royal Bank of Canada, that it was all an unfortunate misunderstanding

Via neeleyhansson PR
Alex Marchese's insight:

chose this one because it shows that one mess up or you say something wrong it can really bring up a storm of problems. Like this one where people thought they were going to lose jobs to foreign people with temporary work visas

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neeleyhansson PR's curator insight, April 9, 2013 9:56 AM

The Royal Bank of Canada is under investigation for transfering 45 canadian filled positions to India through iGate Corp. This is a public relations disaster as Canadian's feel as if they can no longer trust the bank. RBC's chief executive is trying to say "that it was all an unfortunate misunderstanding".

Rescooped by Alex Marchese from Social Media PR Public Relations
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How Social Media Has Transformed Public Relations

How Social Media Has Transformed Public Relations | Public Relations | Scoop.it
NPR (blog) The Promises And Pitfalls Of Social Media — For Police NPR (blog) In Upper Darby, it took one police captain, who remains alluringly anonymous on the Twitter account, to realize that the department was missing a whole way of...

Via Josepf J Haslam
Alex Marchese's insight:

This article was very interesting because im just going into PR and social media is a big part of most peoples lives my age and now pr is taking a big turn with all the new forms of social medias.

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Danaka-Lyn Duquette's curator insight, September 24, 2013 1:54 PM

Social media is growing every single day ... i wonder when it will just completely take over ??

Carly Ethier's curator insight, September 27, 2013 1:32 PM

i think it's crazy how much we have adapt to socal media as it is now such a big part in our culture

Rescooped by Alex Marchese from Canadian Affairs - Public relations
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Explosive Corruption Inquiry Is Back

Explosive Corruption Inquiry Is Back | Public Relations | Scoop.it
MONTREAL - The federal government's historic multibillion-dollar infrastructure program has been lucrative for a few Quebec construction companies involved in illegal collusion, a witness testified at the province's corruption inquiry on...

Via William Black
Alex Marchese's insight:

I picked this one because I found it very interesting that a PR department is going to have to problem solve a big problem that is going through the whole provence of quebec. And living 10 minutes away from quebec in ottawa i heard about this a lot and now back in school I can understand more about what will be done.

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Rescooped by Alex Marchese from Public Relations & Social Media Insight
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AT&T and Others Are Browbeaten on Twitter Following 9/11-Related Posts

AT&T and Others Are Browbeaten on Twitter Following 9/11-Related Posts | Public Relations | Scoop.it

Marketers including AT&T are getting schooled on the fact that jumping in on the social conversation around national tragedies is not the safest arena for real-time marketing.

 

A handful of brands are being smacked around today for posting 9/11 commemoration tweets perceived as inane at best and insensitive at worst. AT&T received the brunt of the outrage after tweeting a picture of the beams of light shooting up from the Twin Towers site, captured in the screen of a phone that's poised to take a photo, with the text "Never Forget."The tweet was promptly removed, and AT&T issued an apology....


Via Jeff Domansky
Alex Marchese's insight:

I choose this because it was a tweet that att&t sent out to commerate 9/11 but it back fired and gave the pr department at att&t alot to fix up and get them their good pr back.

more...
Jeff Domansky's curator insight, September 12, 2013 9:37 AM

Tone-deaf marketing gets slammed rightfully on social media. AT&T posted a 9/11 commemoration tweet that was perceived to be too commercial. Is it ever right for brands to weigh in on tragedies?

Rescooped by Alex Marchese from Sports Public Relations via Social Media
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A PR Goldmine for the IOC

A PR Goldmine for the IOC | Public Relations | Scoop.it

        The International Olympic Committee has jumped on the social media bandwagon. This year’s Olympics are expected to be the characterized by the strong use of social media and the IOC is making sure that they’re prepared for all of the social media activity. Understanding the importance of this marketing trend, the Committee has now developed a social media hub for all of the Olympic fans.

       The committee has signed up thousands of athletes for this service and they have developed a one-stop destination for all things social media related. Rather than looking at all of the athletes’ social media profiles, fans can now simply go the IOC’s social media hub and access all of the athletes’ accounts simultaneously. Way to go IOC, I’m glad you’ve made at least one good decision. Now, if you would only let your athletes speak freely.


Via Brittany Pfeiffer
Alex Marchese's insight:

Chose this one because it was interesting how they made a hub for all fans to interact and talk about the olympics. Just shows how social media really is changing the pr world!

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toppragencies.com Issues Rankings of Best 10 Sports Public Relations ... - PR Web (press release)

toppragencies.com Issues Rankings of Best 10 Sports Public Relations ... - PR Web (press release) | Public Relations | Scoop.it
toppragencies.com Issues Rankings of Best 10 Sports Public Relations ...
PR Web (press release)
The ten top sports public relations services have been declared by toppragencies.com for the month of September 2013.
Alex Marchese's insight:

this article is about the top 10 sports PR agencies I chose this article mainly on the fact that I was really interested because this is the field I wih to go into after I'm done schooling

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Rescooped by Alex Marchese from Social Media PR Public Relations
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79% Of Brands Use Social Media For Content Marketing

79% Of Brands Use Social Media For Content Marketing | Public Relations | Scoop.it
Did you know that 79 percent of businesses use social media (including blogs) for content marketing, with Twitter (55 percent) the network of choice, ahead of Facebook (54 percent) and LinkedIn (51 percent)?

Via Josepf J Haslam
Alex Marchese's insight:

I found this one rather interesting because of the fact it rerally shows how pr and marketng/advertising are really going into the hands of social media. People wouldn't think of facebook and twitter as good tools but once I entered the class and learned a little more i really relized how big of a roll it really does play.

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Rescooped by Alex Marchese from Public Relations & Social Media Insight
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Forget Newsjacking: Here's PR's New Secret Weapon

Forget Newsjacking: Here's PR's New Secret Weapon | Public Relations | Scoop.it

It’s just 14 days old but twerking has broken out everywhere.

 

Since Miley Cyrus’s eye-popping, herky-jerky, twerking performance at the Aug 26th MTV Video Music Awards, you can’t go anywhere without reading or hearing about twerking.

 

We haven’t seen anything like this since South Korea’s PSY danced his way Gangnam -style across the Internet to his 10 seconds of fame and fortune.

 

Forget newsjacking. PSY who?  Twerking has captured our attention everywhere from mainstream news coverage to watercooler conversations.

 

Why should PR and marketing care? This just in...


Via Jeff Domansky
Alex Marchese's insight:

I chosse this particular one because of how often we talk about her and the pr machine she became just because of this one show. Before I never would of thought of miley and now thats all you here about especially in social media.

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Jeff Domansky's curator insight, September 10, 2013 8:24 PM

Is twerking the newest PR, content and marketing secret weapon? They all seem to have embraced it! ;-)