From his first steps to his first speech, Justin Trudeau has spent his life under a microscope. As he celebrates becoming the new leader of the federal Liberals, we take a look at his journey to the top.
Considering we are looking at a case study of the company TOMS, I thought this article would be suitable for my scoop.it. A lot of companies use underprivileged countries as leverage for sales, all the while making more profit than they elude too. I feel the companies/organizations written about in this article are great examples of poor ethics.
This is a perfect advertising campaign for a fast food giant that's trying to keep with the health revolution. I think everybody has always wondered what is actually in the meat that McDonalds serves up. What makes it that colour? or why are the fries are always so perfect? The company McDonalds has revamped their website to allow total for total transparency within their food preparation process. This will entice people to buy more of their products and feel better about bringing a "meal" home to your family.
I thought it was a good link because Movember is a visual campaign to raise awareness of men's health issues, and points out that all tame men like to take part because it makes them look different (in a porn star way), and also it pays attention to women's feeleings regarding Movember. Most women hate the look, but support the campaign. It is pr at its best, and it gets bigger every year, which tells me it is the best pr campaign in a long time.
Quick course on American politics.... Mitt Romney is running for the presidency against Barack Obama. Mit Romney is a Republican, while Barack Obama is a Democrat. Republicans are straight laced prudes, with no tolerance for anyone not rich and successful. Democrats are liberal minded, with a focus on social needs. Mitt fucked up big time the other night, when he didn't realize there was a hidden camera on him and voiced his true feelings about America's less affluent voters! His approach to recovering from his big mouth is pretty interesting, from a public relations point of view (or in cool, knowledgeable speak, POV).
Theresa Tedesco: Gord Nixon should take little comfort, amid the public relations fiasco engulfing Royal Bank of Canada, that it was all an unfortunate misunderstanding
neeleyhansson PR's insight:
The Royal Bank of Canada is under investigation for transfering 45 canadian filled positions to India through iGate Corp. This is a public relations disaster as Canadian's feel as if they can no longer trust the bank. RBC's chief executive is trying to say "that it was all an unfortunate misunderstanding".
This week, Prime Minister Stephen Harper gave us a taste of his everyday life, tweeting out photos and videos of himself doing the normal human being stuff, like lunching at his desk with a Diet Coke for a companion.
neeleyhansson PR's insight:
Prime Minister Stephen Harper uses Twitter to appear more approachable
I feel that Weight Watchers should keep it quiet that they are not pleased with Jessica Simpson’s new pregnancy. The company should see this as an opportunity to attract a new audience - active mothers. The company should work with Jessica at this time. By helping the celebrity keep the weight off during pregnancy; Weight Watchers will only benefit by demonstrating just how efficient their diets are. By providing Ms. Simpson with support, Weight Watchers demonstrates that their approach to weight loss actually works and is healthy enough for a pregnant mother.
McDonalds set to go head to head with Tim Hortons? It seems to be! With McDonalds increasing their “lunch-time” menu; adding soups and wraps to their repertoire, things are really heating up. Offering these options will attract a new audience (Tim Horton’s audience) and will allow them to compete with the iconic Canadian chain, Tim Hortons. This article is about McDonalds getting ready to start selling 12 ounce bags of coffee; much like Starbucks, Dunkin’ Donuts and Tim Hortons
I really enjoyed this article because without honesty; the RSPCA wouldn't have found a suitable/understanding home for Beaky. In my opinion, honesty and transparency is key in Public Relations. If you're going to be bring home a parrot with the mouth of a sailor, you should probably know what you're getting yourself into.
I found this link very interesting because I know social media influences what I do in a major way. This media statistic graphic in my link represents the way in which people are using social media to communicate and (more importantly) make purchasing decisions.
I thought this one was interesting because it is a public relations nightmare. What do you do to turn tourism around when it has been hurt by politics. It is interesting to note, that tourism to the Middle East has declined due to political turmoil, but has pushed tourism higher in more stable middle east countries. I think the key to good public relations in this case is to downplay the political climate, while looking for every bit of good news (any stories about humanity) and the amazing history and artifacts contained within these countries. These people really need to understand that tourism is a vital part of their economy and until they start to heal the political "rift" that keeps people from visiting, they will suffer economically. They need tourism to survive, and the tourism industry needs them to become more stable in order to sell packages to these fascinating nations, rich in history and culture!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.