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Scoop.it AND Paper.li More Powerful Together Than Either Alone

Scoop.it AND Paper.li More Powerful Together Than Either Alone | Public Relations and Social Media | Scoop.it
Why is Scoop It Kicking Paper Li's Rear End?

Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…

Via Martin (Marty) Smith, Kelly Hungerford
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Brad Tollefson's curator insight, May 22, 2013 8:28 PM

Looking into ...

Kelly Hungerford's comment, June 13, 2013 4:26 AM
Howard, can you point me to your how-to? Much appreciated.
Kelly Hungerford's comment, June 13, 2013 4:30 AM
Dolly,thanks for your comment. Indeed for someone who truly want so collect and add commentary, scoop.it is the service. And I would even go as far as to say to tell as story, then Storify.
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A Smart Wristband Adds You to the Internet of Things | MIT Technology Review

A Smart Wristband Adds You to the Internet of Things | MIT Technology Review | Public Relations and Social Media | Scoop.it
Jawbone’s new activity-tracking wristband can be used to start your coffeemaker when you get up.

Via Leonidas Athanasopoulos
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Leonidas Athanasopoulos's curator insight, November 22, 2013 8:06 AM

Jawbone’s new activity-tracking wristband can be used to start your coffeemaker when you get up.

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6 Amazingly Beautiful Health Magazine Covers i have ever seen

Health and fitness magazines cover a variety of topics including physical fitness and well-being, nutrition, beauty, strength, bodybuilding, and weight training.

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How does a company prove digital media's effectiveness?

How does a company prove digital media's effectiveness? | Public Relations and Social Media | Scoop.it

My client's objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness.

 

...There are four stages to follow. Initiation, Integration, Intelligence, and Value Creation.

 

Every action my client takes – from answering the phone at the front desk to the most complex product installation – makes a statement about how that company values customers. These moments in time are when a brand comes to life, when promises made are either kept or broken. Jan Carlzon, former President of Scandinavian Airline Services called these instances “moments of truth”. He defined them as “any time a customer comes into contact with any aspect of your business, however remote, the customer has an opportunity to form an impression.

 

”Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. Loyalty can’t be measured by repeating business alone...


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malek's curator insight, November 23, 2013 7:25 AM

How to measure what's going on with your campaign. 

A lengthy article, but the job is in the details.

Ali Anani's curator insight, November 24, 2013 12:21 AM

"Moments of Truth" shape up your customers' impressions about your businesses

Gordon Kraft's curator insight, November 24, 2013 12:00 PM

Digital Media company has the ability to create your Digital image for the Interent, Social Media via video...

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Instagram vs. Vine: Cut Through the Hype and Make Short Form Video Work for You

Instagram vs. Vine: Cut Through the Hype and Make Short Form Video Work for You | Public Relations and Social Media | Scoop.it
Twitter’s video service, Vine, has been around since early this year, but lately it has been getting more attention than ever.
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An Insider's Guide to Social Contest Platforms - 'Net Features - Website Magazine

An Insider's Guide to Social Contest Platforms - 'Net Features - Website Magazine | Public Relations and Social Media | Scoop.it
One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache.
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Twitter / i2ipr: Good article on marketing fails ...

Twitter / i2ipr: Good article on marketing fails ... | Public Relations and Social Media | Scoop.it
Good article on marketing fails by Kellogg's, Starbucks and Tesco's on Twitter in the Times today. http://t.co/ljiV4ySuvV
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Artists use social media to make an "Insta-grand" - Marketplace.org

Artists use social media to make an "Insta-grand" - Marketplace.org | Public Relations and Social Media | Scoop.it
Marketplace.org
Artists use social media to make an "Insta-grand"
Marketplace.org
If you have a large social media following from your former rap career, like Victor Vazquez, finding buyers on Instagram and Twitter may work for you.
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Penn State President, Other Officials, May Go to Prison for Covering Up Child Abuse

Penn State President, Other Officials, May Go to Prison for Covering Up Child Abuse | Public Relations and Social Media | Scoop.it
By Aaron D. Johnson The fallout from the Penn State s*ex abuse scandal is widening. It is becoming more and more evident that many high level officials at the university knew something was wrong within the program.
Pugalicious10's insight:

Pathetic and sad. 

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Tim Tebow's 'spirituality' appealed to Patriots owner Robert Kraft

Tim Tebow's 'spirituality' appealed to Patriots owner Robert Kraft | Public Relations and Social Media | Scoop.it
Kraft told reporters on Wednesday that the intangibles of new third-string quarterback Tim Tebow were part of the reason the Patriots signed him.

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7 Content Writing Secrets Every Blogger Should Know

7 Content Writing Secrets Every Blogger Should Know | Public Relations and Social Media | Scoop.it

Ever have this happen?You’re sitting at your desk, you’ve just spent the last 3 hours sculpting the perfect post, you finish, hit publish, and think to yourself…“This is a winner.”Then, you sit back and wait for your readers response.Several hours later you return to your post anticipating favorable likes, re-tweets, and shares.“WHAT!”“No re-tweets, likes, or shares!”...Good content writing is similar to baking a cake. The ingredients you put in, or leave out, will determine whether or not your post rises or falls.Are you missing any of the following content writing secrets?...


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Victor Alejandro Polanco Frías's curator insight, June 14, 2013 9:58 AM

Convierte tu blog en una verdadera máquina persuasiva...

Jeff Domansky's curator insight, June 14, 2013 2:51 PM

These seven tips will be useful for bloggers new and old.

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Future of Brand Journalism: Cute Cats or Catastrophe? | The PR Coach

Future of Brand Journalism: Cute Cats or Catastrophe? | The PR Coach | Public Relations and Social Media | Scoop.it

The noise around brand journalism these days is deafening. Unfortunately, a lot of it is based on poor practices or wrong information.  We need to toss the marketing and get back to creating great content.

 

As in irresistible content. Content that shares real news, tells stories, solves problems, informs, educates and connects with consumers.

 

You know. Kind of rhymes with journalism?...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 12, 2013 10:27 PM

Here's a prescription for better brand journalism or content marketing: add real news values.

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Journalism and media: Who's watching the watchmen? | MediaMiser

Journalism and media: Who's watching the watchmen? | MediaMiser | Public Relations and Social Media | Scoop.it

Reports on traditional news outlets, such as print and broadcast struggling to be financially viable. are nothing new. In a previous blog post, I quoted a statistic from IBM that claimed 90 per cent of all data has been created in the last two years alone.

 

With the rise of social media and the ability for anyone with access to a computer to create a blog, the supply of possible news sources has exploded since the web gained mainstream acceptance years ago.

The public’s demand for content and news has dramatically increased. However, the exponential growth in supply of news sources such as social media, 24-hour news channels, and everything in between, has created a glut of information effectively driving down the value of real news. This is essentially a supply-and-demand problem. Combined with disruptive technology and better methodologies for advertising, traditional media outlets have been forced to make changes to the ways in which they report and monetize news content....


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Jeff Domansky's curator insight, June 12, 2013 11:49 PM

The challenge of media monitoring and analysis are growing fast.

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The Number One Mistake Everybody Makes on Twitter

The Number One Mistake Everybody Makes on Twitter | Public Relations and Social Media | Scoop.it
I can't believe that so many people misunderstand a super fundamental piece of Twitter's functionality. It's shocking.
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Hey, Coach! Humans May Be The Next Big Thing In Digital Training

Hey, Coach! Humans May Be The Next Big Thing In Digital Training | Public Relations and Social Media | Scoop.it
Your next personal trainer may come to you over the wire.

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Leonidas Athanasopoulos's curator insight, November 22, 2013 4:57 AM

All these apps and services are generating cascades of data about our quantified selves. But most of us are not equipped with the knowledge—let alone with the time—to dive into all that information, develop theories, and make recommendations. That's what trainers do in the physical world. And that's what they should be able to do digitally—far more efficiently and precisely than they can today.

Anthony Lee's curator insight, January 25, 2014 10:59 PM

This is only the beginning 

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The Value of Social Media Best Practices | Social Media Today

The Value of Social Media Best Practices | Social Media Today | Public Relations and Social Media | Scoop.it

By their nature, best practices tend to be generalizations. Typically, they don’t specifically address your unique situation, opportunities and challenges.

 

In the world of social media and content marketing, we spend a fair deal of time talking about best practices. We write blog posts about best practices to help others, and we updated our social streams with endless amounts of content to do with best practices.

 

This is great. It’s awesome to have such an amazing collection of content on social media best practices. If you’re unsure about how to tackle a certain challenge, conducting a quick search for best practices in that area can be a lifesaver. If you want to validate your thinking, benchmarking against best practices can provide a great deal of relief and help you proceed with confidence.Best practices can be supremely helpful to study, understand and follow...


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Jeff Domansky's curator insight, November 23, 2013 3:01 AM

Matthew Peneycad reflects on social media best practices.

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Infographic: Marketers Struggle to Make the (Data-Driven) Grade - Direct Marketing News

Infographic: Marketers Struggle to Make the (Data-Driven) Grade - Direct Marketing News | Public Relations and Social Media | Scoop.it
Infographic: Marketers Struggle to Make the (Data-Driven) Grade
Direct Marketing News
Business leaders expect their marketing teams to be schooled in data.
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Email Marketing Facts and Tips | Black Box Social Media

Email Marketing Facts and Tips | Black Box Social Media | Public Relations and Social Media | Scoop.it
On Wednesday June 8th, 1971, Ray Tomlinson invented the email. Even 42 years later, despite the rise of social media networking sites...
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LinkedIn Introduces Showcase Pages: This Week in Social Media

LinkedIn Introduces Showcase Pages: This Week in Social Media | Public Relations and Social Media | Scoop.it
Social media news and new developments making social media marketing easier. (LinkedIn Showcase Pages, Pinterest Place Pins, Facebook Page composer).
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B2B Email Marketing Best Practices | The Content Authority

B2B Email Marketing Best Practices | The Content Authority | Public Relations and Social Media | Scoop.it
These B2B email marketing best practices are a great guide to helping you discover the ideal ways to reach your audience. (Using email is an essential marketing practice. Learn how you can boost your success.
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Coca-Cola Lets You Create Your Own Ugly Christmas Sweater - DesignTAXI.com

Coca-Cola Lets You Create Your Own Ugly Christmas Sweater - DesignTAXI.com | Public Relations and Social Media | Scoop.it
Coca-Cola Lets You Create Your Own Ugly Christmas Sweater - DesignTAXI.com
Pugalicious10's insight:

Love those ugly Christmas sweaters!

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Four Essential Questions to Ask About Your Branded Content

Four Essential Questions to Ask About Your Branded Content | Public Relations and Social Media | Scoop.it

How can we better define the quality of branded content and entertainment? Recent contest judging suggests some criteria. Branded content and entertainment should be simple: produce a content property inspired by a brand, and delight an audience with its entertainment value or usefulness. It works for brands like Red Bull and Unilever, just as it works for Netflix or ESPN. In 2013,

 

I’ve been the jury president at the Dubai Lynx International Festival of Creativity for its inaugural Branded Content and Entertainment category, and a jury member for the annual One Show Entertainment. Regardless of where the event occurred, both juries were challenged to answer the question: what is good branded content and entertainment? Like Hollywood, with its guilds and unions establishing the criteria for how talent is paid and credited for work, we need to better define how branded content and entertainment is awarded and ultimately perceived within the industry. The following are questions we should ask to determine the work we should celebrate....


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Jeff Domansky's curator insight, June 12, 2013 1:27 PM

Four useful questions to help you  improve the quality of your content marketing.

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How Penguin 2.0 Impacts Your Company's Website & Content Marketing Efforts | Business 2 Community

How Penguin 2.0 Impacts Your Company's Website & Content Marketing Efforts | Business 2 Community | Public Relations and Social Media | Scoop.it

SEO enthusiasts and online marketers alike are abuzz over the unveiling of Penguin 2.0, a new generation of algorithms that specifically target web spam. The previous Penguin update simply checked out a site’s home page, whereas this new generation takes a deeper look within the subpages and considers smaller details. This means that it’s getting harder to disguise spam, and fresh content is a must.So what’s changed?Penguin 2.0 essentially aims to locate sites that serve as an authoritative voice on a subject, thus providing these pages with a boost in the rankings. The new algorithms punish “black hat SEO” which refers to unethical or unsavory tactics that a site may use to try to boost its Google ranking. This may include buying links, scraping content from other webpages, or overloading the site with keywords and ads.How do I stay in favor with Google?This is pretty simple: if your site is creating regular, unique content that considers the reader, you will do well in Google’s index. It’s also important that this content has some substance to it, and is high quality. Quickly throwing an article or blog together doesn’t count; providing the reader with useful information does....


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Jeff Domansky's curator insight, June 14, 2013 1:27 PM

Useful perspective on the SEO groundswell and shifting sands from Penguin 2.0 impact.

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Content Marketing From Start to Finish (a B2B Marketer's Journey) - Business 2 Community

Content Marketing From Start to Finish (a B2B Marketer's Journey) - Business 2 Community | Public Relations and Social Media | Scoop.it

Watch out for product jargon and corporate speak...The task of marketing to a B2B buyer is complex, because you, the seller, must understand the buyer’s questions (AND the questions of other ‘influencers’ the main buyer relies on consulting) throughout the buying journey.Many B2B marketers seem to respond by complicating their language and message by wrapping it up in jargon laden corporate speak, especially in the middle and lower funnel, when they retreat quickly to the safety of “product speak” instead of focusing on getting the sequence of messaging right....


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Jeff Domansky's curator insight, June 14, 2013 1:22 PM

Watch out for product jargon and corporate speak in your content....