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Key Message Development: Building a Foundation for Effective ...

Key Message Development: Building a Foundation for Effective ... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Join Debbie Wetherhead for her online training session, “Key Message Development: Building a Foundation for Effective Communications,” on Tuesday, December 6, 2011. Register Now. It's not sexy; it's not fun.
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Curation & The Future of Publishing
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Ten Most Overlooked Media Relations Best Practices in the Era of Social Media

Ten Most Overlooked Media Relations Best Practices in the Era of Social Media | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
By Joseph Gallo, Vice President, Lead Media, Weber Shandwick The tried and true methods of media relations sometimes end up on the back burner due to the advent of social media.
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The 15 commandments of social media marketing | Articles | Marketing

The 15 commandments of social media marketing | Articles | Marketing | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Follow these edicts rendered unto thee, lest thou be smitten and a plague fall upon thine agency.
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Seven Online Marketing Activities You Can Start Today - MarketingProfs.com (subscription)

Seven Online Marketing Activities You Can Start Today - MarketingProfs.com (subscription) | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
MarketingProfs.com (subscription)
Seven Online Marketing Activities You Can Start Today
MarketingProfs.com (subscription)
... and social media profiles.
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7 Content Curation Tips to Follow | Tishia Saves Time

7 Content Curation Tips to Follow | Tishia Saves Time | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
In this article you will find seven content curation guidelines to follow (RT @tishialee 7 Content Curation Tips to Follow http://t.co/fwBV2zKZlB)
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Suggested by 21articles
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How To Make Video Marketing Easy, Fun And Fruitful - 21 Articles

How To Make Video Marketing Easy, Fun And Fruitful - 21 Articles | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Make your video marketing campaign more interactive by asking your viewers to film themselves using your products or talking to their webcam.
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Stop Collecting And Start Engaging With Your Twitter Followers

Stop Collecting And Start Engaging With Your Twitter Followers | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Instead of wasting time collecting followers, focus your energies on improving engagement with your Twitter followers. Here's how.
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Rescooped by Bridge PR & Media Services from Internet Usage Stats
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Stay safe on social media sites

Stay safe on social media sites | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it

Paganini highlighted a presentation he viewed in September by The Risk Management Group's Mark Johnson, which revealed that, as web usage continues to increase, security awareness has declined. Social networking ...


Via James Pennington
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Five Common Public Relations Myths… Busted! | By Jennifer Nagy

Five Common Public Relations Myths… Busted! | By Jennifer Nagy | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Five Common Public Relations Myths… Busted! | By Jennifer Nagy - One of the most undervalued and underutilized marketing tactics is public relations (a.k.a. PR).
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INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix | Uberflip

INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix | Uberflip | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
We just released an infographic about the rise of content curation as a content marketing tactic.
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This week's top six infographics

This week's top six infographics | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Here's a round up of some of the best infographics we've seen this week.
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3 Steps to Surfacing Buried Content Marketing Treasure

3 Steps to Surfacing Buried Content Marketing Treasure | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
We need to get the underground content out and into our main web site with minimal hassle. How can we do that without launching an IT Project?
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10 Questions to Evaluate a Social Media 'Expert'

10 Questions to Evaluate a Social Media 'Expert' | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. How can you tell if someone's claim of expertise is legit? Here's my quick quiz.
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From Editor to Curator: How to Generate Engaging...

From Editor to Curator: How to Generate Engaging... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
From Editor to Curator: How to Generate Engaging Content Jenny Rooney, editor of Forbes CMO Network, discusses her evolving role as an editor-curator in the digital age. She has previously covered...
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10 Reasons Why Content Curation Matters For Your Business | Business 2 Community

10 Reasons Why Content Curation Matters For Your Business | Business 2 Community | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
By now, most business owners understand the importance of putting valuable, relevant content onto the Web.
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Content Marketing: It Really Is About Content - Forbes

Content Marketing: It Really Is About Content - Forbes | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Memeburn
Content Marketing: It Really Is About Content
Forbes
Content marketing is a tactic that's showing no signs of slowing down. In fact, B2B brands are focusing more on content, allocating increased time and budget to it.

Via heidi groshelle
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42 Tweetable Stats on Inbound Marketing Strategy

42 Tweetable Stats on Inbound Marketing Strategy | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Discover 42 of the freshest and most fascinating stats on inbound marketing strategy, from HubSpot's 2013 report!
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55 Content Curation Tools To Discover & Share D...

55 Content Curation Tools To Discover & Share D... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
55 Content Curation Tools To Discover & Share Digital Content (55 Content Curation Tools To Discover & Share Digital Content | @scoopit http://t.co/eEflHQk2p8)...
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This Week On Twitter: 75% Use Hashtags, Smartphone Social Media Use, Vine Marketing Tips - AllTwitter

This Week On Twitter: 75% Use Hashtags, Smartphone Social Media Use, Vine Marketing Tips - AllTwitter | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
This Week On Twitter: 75% Use Hashtags, Smartphone Social Media Use, Vine Marketing Tips (RT @Cosmic_Matty: This Week On Twitter: Hashtags, Smartphone Social Media Use, Vine Marketing Tips, etc...
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Why Partnering With a Content Marketing Agency Can Lead to a Better Business Blog | Social Media Today

Why Partnering With a Content Marketing Agency Can Lead to a Better Business Blog | Social Media Today | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Outsourcing your business blog to a reputable content marketing agency can lead to high quality content creation and help position your brand as an expert in its industry.
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Worker Social Media Usage High in the Workplace, Survey Shows - Workforce Management

Worker Social Media Usage High in the Workplace, Survey Shows - Workforce Management | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it

Worker Social Media Usage High in the Workplace, Survey ShowsWorkforce ManagementMost workers are tweeting and using Facebook as well as other forms of social media during the workday, and employers should use that to their advantage, a new survey...


Via James Pennington
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Why Keywords Matter in Your Content Marketing Strategy

Why Keywords Matter in Your Content Marketing Strategy | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
You’ve developed goals and objectives and defined your brand’s voice; your content marketing strategy is well on its way.  While it’s exciting to g (Why Keywords Matter in Your #ContentMarketing Strategy http://t.co/C1AdDk6p...
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Target your customers precisely with buyer personas - JulienRio.com

Target your customers precisely with buyer personas - JulienRio.com | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Do you really know who are your customers? Do you have a clear picture of your market? A precise definition of your market is the key to an efficient strategy.
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Beginner’s Guide to PPC and Leveraging It for Content Marketing

Beginner’s Guide to PPC and Leveraging It for Content Marketing http://t.co/DS9WFpWW...
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Writing a Story That Will Go Viral: Nail These Two Things | Business 2 Community

Writing a Story That Will Go Viral: Nail These Two Things | Business 2 Community | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
A story, no matter how great it is, doesn’t go viral by itself, it needs to be brought in front of the right people who will like it enough to share it with (RT @JonahLupton: How to write stories that go viral - http://t.co/P2hb4ndK...)...
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Decide if Social Media Is Right for Your Business

Decide if Social Media Is Right for Your Business | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Social media lets you connect to your customers on a more personal level. But is it right for your business?
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