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Key Message Development: Building a Foundation for Effective ...

Key Message Development: Building a Foundation for Effective ... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Join Debbie Wetherhead for her online training session, “Key Message Development: Building a Foundation for Effective Communications,” on Tuesday, December 6, 2011. Register Now. It's not sexy; it's not fun.
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Why Trust Is More Important Than Leads At Trade Shows

Why Trust Is More Important Than Leads At Trade Shows | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Does this sound familiar: you exhibit at a trade show and collect a bunch of business cards or contact information from potential customers. After the show, you follow up with each of these “leads�…
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Social Media Marketing Tips, Tricks for Faceboo...

Social Media Marketing Tips, Tricks for Faceboo... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh.
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4 Easy Steps to Implement a Facebook Marketing Strategy |

4 Easy Steps to Implement a Facebook Marketing Strategy | | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place.
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Content Marketing is 88 Percent Less Effective than Public Relations

Content Marketing is 88 Percent Less Effective than Public Relations | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
A brand new in-lab study by Nielsen, commissioned by inPowered, shows that expert content—credible, third-party articles (earned media)—is the most effective source of information in impacting (RT @lindseygroepper: Content Marketing is 88 Percent ...
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Get Social or Go Home! 2014 Essentials for Your B2B Strategy - Business 2 Community

Get Social or Go Home! 2014 Essentials for Your B2B Strategy - Business 2 Community | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Business 2 Community
Get Social or Go Home!
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http://socialmediatoday.com/mary-green/1882186/4-steps-truly-amazing-social-media-results

Content creation, curation and management are a necessary part of any social media strategy via @socialmedia2day http://t.co/lOQGdfZGMG
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100 Social Media, SEO and Digital Marketing Sta...

100 Social Media, SEO and Digital Marketing Sta... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
100 Social Media, SEO and Digital Marketing Statistics 100 Social Media, SEO and Digital Marketing (100 Social Media, SEO and Digital Marketing Statistics /@BerriePelser | @scoopit http://t.co/b7ycyalJKe)...
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6 Ideas to Kick-start Your Content Creation – #blogging #content

6 Ideas to Kick-start Your Content Creation – #blogging #content | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Coming up with ideas for content creation can often be a challenge. Here are 5 easy and free tools for sourcing content ideas.
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3 Social Media Automation Tools for Marketers |...

3 Social Media Automation Tools for Marketers |... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Discover 3 social media automation tools to help you be more productive and efficient with the execution of your social media strategy.
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Roadmap for Social Media Marketing Plan [INFOGRAPHIC] | Social Media Today

Roadmap for Social Media Marketing Plan [INFOGRAPHIC] | Social Media Today | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Roadmap for #SocialMedia #Marketing Plan | @MrKovalenko | http://t.co/V3w8AyD3ak
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Curate Content Like You Mean It!: A Guide to Engaging Content Curation | The Bow Tie

Curate Content Like You Mean It!: A Guide to Engaging Content Curation | The Bow Tie | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Content marketing news, tips, and insight from the makers of Social Eddy. Learn about content curation, social marketing, and all things social media. (Curate #Content Like You Mean It!
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YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers!

YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers! | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
This week's content marketing strategy guide from the most popular blogs concentrates on advanced content techniques.
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How Google Ripples Is Shaking Up Social Media M...

How Google Ripples Is Shaking Up Social Media M... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
If you're a small business owner or marketing professional with a limited budget (of time or money), the tendency is to emphasize marketing methods that see (How Google Ripples Is Shaking Up Social Media Marketing ROI Tracking | Business 2 Community...
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HOW TO: Document Social Media Policy Violations [PODCAST] | Social Media Today

HOW TO: Document Social Media Policy Violations [PODCAST] | Social Media Today | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
A how-to for documenting #SocialMedia policy violations. @ericschwartzman http://t.co/X1dYoo75db
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Creating an Effective Content Marketing Strategy for the 2014 Marketplace - Customer Think

Creating an Effective Content Marketing Strategy for the 2014 Marketplace - Customer Think | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Creating an Effective Content Marketing Strategy for the 2014 Marketplace Customer Think Establishing an effective content strategy to promote your business requires an attention to market niche, and more importantly, regular publishing of quality...
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8 Key Points for a Corporate Social Media Policy

8 Key Points for a Corporate Social Media Policy | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Corporate social media policies should protect your company as well as eliminate confusion on the part of employees, making it safe for them to engage in social media. Consider these eight key points when crafting a corporate social media policy.
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Social Media for Your Marketing Efforts | Social Media Today

Social Media for Your Marketing Efforts | Social Media Today | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
There are two kinds of Twitter and Facebook accounts: professional and personal, which means that it is now a conventional thing to see companies using Facebook, Twitter, Pinterest and other social networking sites to showcase their products and...
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168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it

Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more. 

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Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community

Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
RT @CateF: RT @B2Community: Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study http://t.co/nv8MGelIq0
Bridge PR & Media Services's insight:

In a PR crisis, you should never retreat into a silence.  At the very least acknowledge there is a potential problem to your audiences. 

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Juliana M.'s curator insight, August 31, 2013 1:58 PM

PR crisis example - what NOT to do!

Deanna Moore's curator insight, September 13, 2013 9:04 PM

I think that the PR reps should have seen this coming. Given the previous launches from past expo's, the creaters have always had interesting ideas that made consumers extremely excited about the release of the product. When the X Box launched and the consumers didnt seem to interested about the product, the PR representitves should have come up with a solution to ensure that the issues were addressed. After they addressed the concerns of the target markets they should have found a way to fix the problems before the release date of the product. If the issue wasnt ignored for long periods of time the consumers wouldnt have lost faith in the creaters of the x box.  The main point is that if youre releasing a product to anyone, you should make sure that you have your PR reps availible to deal with crisis managment and not ignore the problems at hand.

Janine Lloyd's curator insight, November 27, 2013 1:57 AM

If you haven't read this case study article yet, it is a great examples of what companies do wrong in a crises situation:

Come out shrugging

Lose the conversationRetreat into silenceGet hurt by the competitionU-turn
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Building up Social Media Marketing Strategy

Building up Social Media Marketing Strategy | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.
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Content Curation for Lead Nurturing

Content Curation for Lead Nurturing | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Why marketers can and should use content curation as an effective, easy way to nurture leads.

Via Guillaume Decugis
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Stephanie Trembath's curator insight, July 30, 2013 4:33 PM

Who says marketing directors aren't artists? 

Peg Corwin's curator insight, August 17, 2013 10:22 AM

Two examples show how sharing relevant content with clients in emails can nurture leads.

Thorsten Strauss's curator insight, September 3, 2013 4:39 AM

Content marketing is not only for lead generation but also nurturing. Article has good example. 

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How to run a social media marketing campaign - The Guardian

How to run a social media marketing campaign - The Guardian | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
The Guardian
How to run a social media marketing campaign
The Guardian
"If you dip your toe into social media, the chances are you'll get your leg bitten off," says Tom Ollerton, marketing director at the specialist agency We Are Social.
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6 Ways to Use the New Instagram Videos | Social Media Examiner

6 Ways to Use the New Instagram Videos | Social Media Examiner | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Instagram videos: How to use video shorts on Instagram to share visually compelling stories to promote your brand and marketing message online.
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Social Media IS the 7 P’s of Marketing

Social Media IS the 7 P’s of Marketing | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
PRODUCT PLACE   PRICE    PROMOTION PEOPLE    PROCESSES      PHYSICAL ENVIRONMENT The 7 P’s of Marketing existed well before the explosion of Social Media and for decades has been taught to Students, Marketers and Business people as the fundamental...
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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good
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Ali Anani's curator insight, March 4, 12:39 AM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 9:18 AM

This will be helpful to share to those wondering about content curation.

Jeff Domansky's curator insight, September 1, 11:53 PM

Valuable collection of the art of curation from Robin Good.