Public Relations, Social Media, Marketing Strategy, Video PR, Media Training
656 views | +0 today
Follow
Public Relations, Social Media, Marketing Strategy, Video PR, Media Training
PR | Social Media Marketing | Video PR | Integrated Marketing Communications
Your new post is loading...
Your new post is loading...
Scooped by Bridge PR & Media Services
Scoop.it!

How To Build a Social Media Strategy

How To Build a Social Media Strategy | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
How To Build a Social Media Strategy https://t.co/WPT3z5spC7 via @NikkiWoods
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

5 Steps to Building an Awesome Content Strategy

5 Steps to Building an Awesome Content Strategy | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Businesses that want to increase their brand awareness and reach a larger audience try to create compelling content in hope that it will help promote growth.
more...
No comment yet.
Rescooped by Bridge PR & Media Services from Public Relations & Social Media Insight
Scoop.it!

7 PR Resources to Inspire Your Next Campaign

7 PR Resources to Inspire Your Next Campaign | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it

PR leaders have to wade through lots of noise.


Some reporters, for instance, are difficult to reach due to the hundreds of pitches that they’re receiving per day via e-mail and Help a Reporter Out (HARO). What PR leaders need are techniques to stand out and outsmart the accidental mess created by the industry.


This process involves learning and experimentation with new communication, content marketing, and information management tools—more importantly, it involves a paradigm shift in how the PR industry builds connections with the media world.


The time to explore and try new techniques has never been better. Here are 7 resources to help you make the most out of your next brain break....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 16, 2015 10:38 AM

Here are 7 resources to inspire your next PR campaign - from psychology to technology.

Scooped by Bridge PR & Media Services
Scoop.it!

A Content Marketing Strategy That Goes Beyond Pushing Tons Of Copy - Fast Company

A Content Marketing Strategy That Goes Beyond Pushing Tons Of Copy - Fast Company | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Are you a content marketer or pusher? Here's the next evolution of content marketing.
more...
No comment yet.
Suggested by QuickTapSurvey
Scoop.it!

Why Trust Is More Important Than Leads At Trade Shows

Why Trust Is More Important Than Leads At Trade Shows | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Does this sound familiar: you exhibit at a trade show and collect a bunch of business cards or contact information from potential customers. After the show, you follow up with each of these “leads�…
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

Social Media Marketing Tips, Tricks for Faceboo...

Social Media Marketing Tips, Tricks for Faceboo... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh.
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

4 Easy Steps to Implement a Facebook Marketing Strategy |

4 Easy Steps to Implement a Facebook Marketing Strategy | | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place.
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

Content Marketing is 88 Percent Less Effective than Public Relations

Content Marketing is 88 Percent Less Effective than Public Relations | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
A brand new in-lab study by Nielsen, commissioned by inPowered, shows that expert content—credible, third-party articles (earned media)—is the most effective source of information in impacting (RT @lindseygroepper: Content Marketing is 88 Percent ...
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

Get Social or Go Home! 2014 Essentials for Your B2B Strategy - Business 2 Community

Get Social or Go Home! 2014 Essentials for Your B2B Strategy - Business 2 Community | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Business 2 Community
Get Social or Go Home!
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

http://socialmediatoday.com/mary-green/1882186/4-steps-truly-amazing-social-media-results

Content creation, curation and management are a necessary part of any social media strategy via @socialmedia2day http://t.co/lOQGdfZGMG
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

100 Social Media, SEO and Digital Marketing Sta...

100 Social Media, SEO and Digital Marketing Sta... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
100 Social Media, SEO and Digital Marketing Statistics 100 Social Media, SEO and Digital Marketing (100 Social Media, SEO and Digital Marketing Statistics /@BerriePelser | @scoopit http://t.co/b7ycyalJKe)...
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

6 Ideas to Kick-start Your Content Creation – #blogging #content

6 Ideas to Kick-start Your Content Creation – #blogging #content | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Coming up with ideas for content creation can often be a challenge. Here are 5 easy and free tools for sourcing content ideas.
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

3 Social Media Automation Tools for Marketers |...

3 Social Media Automation Tools for Marketers |... | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Discover 3 social media automation tools to help you be more productive and efficient with the execution of your social media strategy.
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

How To Grow Your Business With Social Media- Social Media Marketing Techniques

http://bit.ly/explodeusingsocialmedia How To Grow Your Business With Social Media- Social Media Marketing Techniques bit.ly/explodeusingsocialmedia Hello ...
more...
No comment yet.
Rescooped by Bridge PR & Media Services from Curation & The Future of Publishing
Scoop.it!

How To Curate Content To Make Your Brand Look Good

How To Curate Content To Make Your Brand Look Good | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it

The perfect content curation tool should:

- help me analyze my audience and identify their main interests 
- filter and suggest content based on my business goals and relate it with my audience main interests
- identify influencers and field experts (...)
- allow me to personalize my message and the way I communicate with the audience
- provide me insights of how my content curation strategy is going and what could I do to improve it
- make it simple, quick and effective


Via Guillaume Decugis
more...
Marc Wachtfogel, Ph.D.'s curator insight, July 31, 2015 4:48 PM

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

 

These requirements can actually be grouped in 3 main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 

 

Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

Mediaschool ExEd's curator insight, August 1, 2015 9:52 AM

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

 

These requirements can actually be grouped in 3 main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 


Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

Thorsten Strauss's curator insight, September 23, 2015 4:30 PM

best practice: content curation

Scooped by Bridge PR & Media Services
Scoop.it!

26 Tips for Improving Your Social Media Marketing |

26 Tips for Improving Your Social Media Marketing | | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.
more...
No comment yet.
Suggested by Julien Rio
Scoop.it!

You are missing real opportunities - linking Social Media to the real world

You are missing real opportunities - linking Social Media to the real world | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

HOW TO: Document Social Media Policy Violations [PODCAST] | Social Media Today

HOW TO: Document Social Media Policy Violations [PODCAST] | Social Media Today | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
A how-to for documenting #SocialMedia policy violations. @ericschwartzman http://t.co/X1dYoo75db
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

Creating an Effective Content Marketing Strategy for the 2014 Marketplace - Customer Think

Creating an Effective Content Marketing Strategy for the 2014 Marketplace - Customer Think | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Creating an Effective Content Marketing Strategy for the 2014 Marketplace Customer Think Establishing an effective content strategy to promote your business requires an attention to market niche, and more importantly, regular publishing of quality...
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

8 Key Points for a Corporate Social Media Policy

8 Key Points for a Corporate Social Media Policy | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Corporate social media policies should protect your company as well as eliminate confusion on the part of employees, making it safe for them to engage in social media. Consider these eight key points when crafting a corporate social media policy.
more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

Social Media for Your Marketing Efforts | Social Media Today

Social Media for Your Marketing Efforts | Social Media Today | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
There are two kinds of Twitter and Facebook accounts: professional and personal, which means that it is now a conventional thing to see companies using Facebook, Twitter, Pinterest and other social networking sites to showcase their products and...
more...
No comment yet.
Suggested by David Arched
Scoop.it!

168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it

Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more. 

more...
No comment yet.
Scooped by Bridge PR & Media Services
Scoop.it!

Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community

Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
RT @CateF: RT @B2Community: Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study http://t.co/nv8MGelIq0
Bridge PR & Media Services's insight:

In a PR crisis, you should never retreat into a silence.  At the very least acknowledge there is a potential problem to your audiences. 

more...
Juliana M.'s curator insight, August 31, 2013 1:58 PM

PR crisis example - what NOT to do!

Deanna Moore's curator insight, September 13, 2013 9:04 PM

I think that the PR reps should have seen this coming. Given the previous launches from past expo's, the creaters have always had interesting ideas that made consumers extremely excited about the release of the product. When the X Box launched and the consumers didnt seem to interested about the product, the PR representitves should have come up with a solution to ensure that the issues were addressed. After they addressed the concerns of the target markets they should have found a way to fix the problems before the release date of the product. If the issue wasnt ignored for long periods of time the consumers wouldnt have lost faith in the creaters of the x box.  The main point is that if youre releasing a product to anyone, you should make sure that you have your PR reps availible to deal with crisis managment and not ignore the problems at hand.

Janine Lloyd's curator insight, November 27, 2013 1:57 AM

If you haven't read this case study article yet, it is a great examples of what companies do wrong in a crises situation:

Come out shrugging

Lose the conversationRetreat into silenceGet hurt by the competitionU-turn
Suggested by Julien Rio
Scoop.it!

Building up Social Media Marketing Strategy

Building up Social Media Marketing Strategy | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.
more...
No comment yet.
Rescooped by Bridge PR & Media Services from Curation & The Future of Publishing
Scoop.it!

Content Curation for Lead Nurturing

Content Curation for Lead Nurturing | Public Relations, Social Media, Marketing Strategy, Video PR, Media Training | Scoop.it
Why marketers can and should use content curation as an effective, easy way to nurture leads.

Via Guillaume Decugis
more...
Stephanie Trembath's curator insight, July 30, 2013 4:33 PM

Who says marketing directors aren't artists? 

Peg Corwin's curator insight, August 17, 2013 10:22 AM

Two examples show how sharing relevant content with clients in emails can nurture leads.

Thorsten Strauss's curator insight, September 3, 2013 4:39 AM

Content marketing is not only for lead generation but also nurturing. Article has good example.