The topic of influence in public relations and social media is in danger of being boiled down to numbers without context. (RT @thePRguycom: 3 important questions about influence — answered! http://bit.ly/hW7GPQ)
What should savvy PR practitioners be thinking about as they’re building plans for 2011? Here are a few trends to watch in the coming year. (RT @mitchcommgroup Predictions for the Public Relations Industry in 2011 - http://goo.gl/4apb9)
As social media expands in your organization, you need to make it scalable. Here are the 3 critical roles you need, taken from the football field. (RT @BarbaravB “@SoMediaButtafly: The 3 types of people you need on your social media team http://bit.ly/hoAkn3” #PSHeartbeat)
Two months after telling The Telegraph he was still defining Twitter’s long term vision, Dick Costolo, the company’s chief executive, has revealed that the site is focused on connecting people for a purpose. (Twitter's new vision: "connecting people for a purpose" http://bit.ly/dE99WZ)
Social Media Explorer’s continually updated list of Influencer Identification Tools. (A great resource: List of Influencer Identification Tools http://bit.ly/eA6m0s via @JasonFalls #marketing #socailmedia)
A very good and interesting article by Ben Elowitz on PaidContent.org on why a past emphasis on SEO should begin shifting to what he calls SMO, or “social (Content producers need to work on DEO, not just SEO http://bit.ly/gnFnNp)
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