Public Relations and Brands
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Public Relations and Brands
The vitality of froming strong networks between companies , consumers and products.
Curated by Sarah Betts
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Advertising Directory with PayPal Integration | CSS | HTML | PHP | Website Design | Wordpress

Advertising Directory with PayPal Integration | CSS | HTML | PHP | Website Design | Wordpress | Public Relations and Brands | Scoop.it
unctional requirements are as follows:

- The ability for UK based individual's to create a profile, either a Free profile or Paid profile (via PayPal - monthly subscription).
Sarah Betts's insight:

This brand looks great they do not only produce clothes that are made ethically but also recycle clothes. There are nine different brands and you can garentee that if you buy a clothing piece from Trash to Trend no one will be wearing the same piece as you they get old clothing and transform it into great new and funky pieces. People are a lot more awear of fair trade and these 9 companies are all fair trade and are located in Bangladesh.

 

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Online Marketing Expert Jimena Cortes Is on a Mission to Help Businesses Overcome the Problems Caused by Google’s Latest Algorithm Update - Watch List News

Online #Marketing Expert Jimena Cortes Is on a Mission to Help Businesses ... - Watch List News (press release) http://t.co/G0X8rdasQ0
Sarah Betts's insight:

Rachel Abbott said that there are three sections of Twitter 

Writer: The writer has interesting ponts, they ae not writing to get re twitted or get attention they are  writting because thats what they love to do.

Brand: The brand needs to create themselves so if they walked into a room people could tell important atributes about them. people will follow a brand if they are exciting not just the same old posts.

The Sales man: The sales man is looking for customers, they want these potential customers to see as many posts as possible. 

 

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The 10 Most Culturally Vibrant Brands

The 10 Most Culturally Vibrant Brands | Public Relations and Brands | Scoop.it
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Sarah Betts's comment, April 9, 2013 2:43 AM
When you want to look up something you don’t know, finding a store, map or images we all say just Google it! There is no surprise that Google is making the most powerful connection with people around the world. The article also mentions how Samsung is gaining on apple. Is Apple becoming more corporate or is it because Samsung offers much more than Apple. I believe that a lot of people purchase an Apple product to look good or be fashionable.
Google is connecting with its consumers. This should be a must when a company wants to connect to a consumer using integrated marketing communications in a company. The goal of integrated marketing communication is to generate short-term financial returns while building long-term brand value.
I love this quote “Look at your brand from the outside in and not just the inside out,” by keeping your brand fresh and relevant your company will succeed. A company needs to change as new technology hits the market and it’s a given fact that consumers get bored no wonder why companies are consistently bringing out new ideas to the market.
Rutu Pandya's comment, April 9, 2013 4:07 AM
when you say is samsung gaining on apple just because samsung has much to offer? I think its also because apple has in many ways lost its touch on innovation, iPhone 4, 4S and then 5 (I dont feel any major difference) and then they keep coming up with the ipads and mini ipads without realising that we know its the exact same thing. Samsung on the other hand is not only consumer friendly, its amazingly human, its almost like the phone has the same perceptions as an individual, the eye tracking, the transfering of videos and songs amazingly fast, every feature has a rare touch. Google on the other hand, I am not at all surprised that it made to the top of the list, because it has the most vibrant culture than any company I know without doubts. I have seen videos of people working for google and they all look so happy its like they are gonna make their children work in the same company for generations. It is rightly said by Sarah that a company needs to change its technology before it hits the market, I would only just add an extra little saying a company needs to make sure the product is innovative before it hits the market because consumers today are always smarter than consumers yesterday.
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Cheerleader assaults centurion? Must be a new Samsung ad

Cheerleader assaults centurion? Must be a new Samsung ad | Public Relations and Brands | Scoop.it
How else do you show your new TVs are really, really smart? Well, with UFOs and wars and a cheerleader who kicks a centurion in the privates. Read this article by Chris Matyszczyk on CNET News. (Stick through to the end - it all makes sense.
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Sarah Betts's comment, April 2, 2013 4:50 AM
I love this advert that Samsung has created. There is a great deal of special effects and numerous different characters. The advert doesn't really have a story line but the action and music draw you in, this creates an interest and a urge to watch and see what happens. This advert does not really make scene or does not have a certain theme. I believe that this advert portrays that Samsung is exciting. It is showing that Samsung is a brand that is different. The advert shows the new technology from samsung that you do not need a TV remote you can just use your had to guide and select what you want to view.
Christopher Osborne 's comment, April 9, 2013 2:47 AM
Now this is the type of advert that i would actually watch the hole way through. Even tho the storyline is allover the place it still has a fun and unique vibe to it which draws its viewers closer to the advert and keeps them guessing on what the ad is about. I like how it shows the use of new technology and how it makes it seem that life is allot easier with technology (Which It Is). Overall Samsung did an amazing job with this advert it covered all aspects of entertainment and thrill it really leaves thew viewers wanting more.
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Imagine if superheroes were sponsored by brands…Superman, Batman, Wolverine & more get makeovers

Imagine if superheroes were sponsored by brands…Superman, Batman, Wolverine & more get makeovers | Public Relations and Brands | Scoop.it
Have you ever pondered about what Superheroes outfits would look like if they were sponsored by brands? Roberto Vergati Santos has, and... (.@MonsterEnergy sponsors the Hulk?
Sarah Betts's insight:

I have not pondered about what superheroes would look like if they were sponsored by brands. I feel that if they were sponsored by brands it would take away the childhood memories that everyone has with superheroes. Superheroes have their own brands e.g. batman has the black bat with the yellow background. Superheros have their own brands and should not be replaced by other companies brands.

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Rutu Pandya's comment, March 20, 2013 6:49 PM
I perfectly agree... Super heroes are what kids look upto, if we start manipulating childhood memories with brand images I feel rather than promoting the brand we would degrade the whole concept of ethical marketing. and there would also be negatively influencing brands, like what if a tobacco company starts sponsoring any particular super hero ?? Do we really want him wearing cigar branding outfits and influencing kids ??
Christopher Osborne 's comment, March 21, 2013 5:02 AM
I to agree, and believe that if brands start using superheroes to promote products it could have a huge influential impact on all children. If companies started using these heros to help them gain more attention it could have a lot of negative backlash from the media and concerned individuals, people would start complaining and protesting to put a stop to it, because of the effect it might have on their children.
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fishbat Discusses Future Video Advertising on Facebook

fishbat Discusses Future Video Advertising on Facebook | Public Relations and Brands | Scoop.it
In response to an article published by The Drum, social media agency fishbat discusses Facebook’s video advertising platform set to launch in July.
Sarah Betts's insight:

Facebook has new video advertising which is launching in July 2013. Companies such as Coca-cola and American Express will be producing 15 second videos for the new advertising medium. They see these videos as a way to capture peoples attention and draw them to the comapnies website. I think that this will become very annoing for people because they do not go onto facebook to view adverts from companies they go onto facebook to connect with their friends. 

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Social Media Mobile Marketing | Socialnomics

Social Media Mobile Marketing | Socialnomics | Public Relations and Brands | Scoop.it

Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....


Via Jeff Domansky
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Rutu Pandya's comment, April 9, 2013 4:14 AM
Though as a marketer mobile advertising is really important, as an individual consumer I think its really annoying. I dont want advertisements on every youtube video I wanna open. I dont want my facebook page with tons of advertisements and schemes rather than reading everyone's news and status updates. Therefore, keeping this perspective in view companies should understand that bombarding consumers with the same advertisement again and again and again 500 times a day is not going to make the trick work. It would only annoy the consumer who would not want to buy your product any how because they are angry you keep waiting their time. I would personally advertise my company in a way where I am sure I would reach maximum customers in a certain time in a number of advertisements. I would then work towards gaining their interest and not just informing them about the company's products. They would already know about the products by now, so why should they buy them ?? what is so interesting about them ?? whats the quality, whats the efficiency ?? they would be informed about each different feature in each different advertisement which is fun and humanly at the same time.
Jeff Domansky's comment, April 9, 2013 1:29 PM
Great comments Sarah and Rutu. There's no question consumers don't want more junk pushed at them, especially in the form of "old" marketing and advertising. If your content is truly high quality, many consumers will welcome. But it had better be useful, entertaining or because the delete button is one second away.
jaynalocke's curator insight, April 16, 2013 10:52 AM

I love the term "socialnomics". It's one of those new words that just makes intuitive sense.

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Malls rushing to sign up brands like Zara and Starbucks on hopes of more customers, better per-square-foot sales - The Economic Times

Malls rushing to sign up brands like Zara and Starbucks on hopes of more customers, better per-square-foot sales - The Economic Times | Public Relations and Brands | Scoop.it
In a sign of shifting landscapes in India retailing, the kind of brands in demand as “anchor tenants”, the crowd-pulling marquee names that get preferential treatment from developers, is changing.
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Sarah Betts's comment, April 3, 2013 10:42 PM
I am attracted to a mall because it is where my most popular shops will be. If I go to a mall where their are shops that i am unfamiliar with I feel that there is not the same comfort level as if you were shopping in familiar shops. The Indian Malls are pulling these popular American stores such as GAP, Starbucks and forever 21 because they are familiar to travellers, are big names and are crowd pulling. I do not agree with the mall skake out once a lease is over the tenant is expected to move on where in the most common case the tenant would extend the lease. The "traditional" choice of tenants have been over looked for the "anchor tenants" who are the big brands from Europe and America. The malls are changing because the demographics of the cities are changing.
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Does Your Marketing Strategy Need a Good Spring Cleaning?

Does Your Marketing Strategy Need a Good Spring Cleaning? | Public Relations and Brands | Scoop.it
Spring-cleaning isn’t just for houses. Chances are your website, marketing strategy and contact lists (among other things) could be polished, too. Here are tips on how to get it done. (RT @OPENForum: Does your business need a deep spring cleaning?
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Sarah Betts's comment, April 3, 2013 10:27 PM
This is a great article. I believe that advertising and marketing does need a spring clean in a company. There are always ads that we have seen 100+ times and are just not that appealing any more. When a company brings out a new marketing strategy they have a fresh face in the world of advertising. Cleaning up what doesn't work and keeping what does work just like we do at home.
Christopher Osborne 's comment, April 9, 2013 3:04 AM
I believe that it is an amazing idea for business to have a major spring clean and take a look at how their advertising and marketing strategy plans are helping their companies. A lot of companies now days seem to be repeating the same old boring adverts over and over again they need to get rid of all the old tactics and find out new ways on how to come up with fresh ideas that will gain the attention of millions. If they do this they it will help gain the attention of many people.