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14 Unbelievable Facts About Social Media in 2015

14 Unbelievable Facts About Social Media in 2015 | Public Relations | Scoop.it
More...Mobile Drives Over 50% Of All Ecomence TrafficWe don't have a choice whether we do Social and Mobile - the choice is how well we do it !World Population1.  Facebook2.  China3.  India4.  Tencent5.  Whats App6.  Google Plus7.  Linkedin8.  United States 9.  Instagram10. TwitterOver 50% of the world's population is under 30 … LEARN MORE →

Via The Fish Firm II, massimo facchinetti
Anna Mroczkowski's insight:

If any business is smart they would use social media to project a product or service they are giving. As the article and video cover, the largest population is Facebook. One click of the "share" button you can create a virtual video or post. Some that is short, and straight to the point, keeping the short attention span of most people that are daily users of social media. 

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I Jumped Off The Golden Gate Bridge

Kevin is using his story to spread suicide prevention awareness with his film, Suicide: The Ripple Effect, found at suicidetherippleeffect.com. Share your st...
Anna Mroczkowski's insight:

This post has nothing to do with Coke, Terry Fox or PR in general. But has got to be the best video I have watched in a very long time. This man is lucky enough to be able to tell his story about being one of the very few survivors that have jumped off The Golden Gate Bridge. Just know that people are here to listen to you whether if you are feeling down or alone. Speak up, and do not think that ending your life is the only option or an option for that matter. 

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Best Coke Ever

In the season of giving, Coca-Cola helped real people give their loved ones the best Holiday gift. Watch these real moments of joy. This Holiday season, shar...
Anna Mroczkowski's insight:

Holidays are here and Coca Cola is doing what they do best. Using this time to market their Share a Coke product. This video shows people coming together, and sharing great news or spending quality time with one another. 

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The Decline of ‘Big Soda’

The Decline of ‘Big Soda’ | Public Relations | Scoop.it
The drop in soda consumption represents the single largest change in the American diet in the last decade.
Anna Mroczkowski's insight:

Coca Cola has seen a significant decrease in pop sales in the past decade. They are going to continue to see this fall for the next while as many consumers are becoming even more health conscience within their lifestyles. 

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The True History of the Modern Day Santa Claus

The True History of the Modern Day Santa Claus | Public Relations | Scoop.it
Most people can agree on what Santa Claus looks like today - jolly, with a red suit and a white beard. But he didn't always look that way.
Anna Mroczkowski's insight:

Christmas is just around the corner. Did you know that the fat, jolly, red and white Santa was a creation by Coca Cola. Starts in the 1920s, Coca Cola tested Christmas ideas. Wasn't until 1931 when this advertisement was created, making Santa who he is today. 

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Coca-Cola turns to social media to promote Christmas truck tour | Netimperative - latest digital marketing news

Coca-Cola turns to social media to promote Christmas truck tour | Netimperative - latest digital marketing news | Public Relations | Scoop.it
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt. The brand is encouraging people to upload their photos of the truck to social media site Twitter via the hashtag: #holidaysarecoming and ...
Anna Mroczkowski's insight:

Every year in the UK Coca-Cola sends out their Christmas truck to do a tour of 46 different cities. This yea they have turned to social media to spread the word. They do this knowing that with just a click of a button something can go from 100 views to a million and be viral in just days or even hours. 

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Give a little happiness - Danmark

Anna Mroczkowski's insight:

Coke continues to spend happiness around the globe. Showing us all the little things that we can do for each other, especially during the holiday's. Including "sharing a coke". 

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Coca-Cola Says Its Mini Cans Are "Reinventing" The Soda Business

Coca-Cola Says Its Mini Cans Are "Reinventing" The Soda Business | Public Relations | Scoop.it
They might just look like tiny Coke cans, but to the company, they're a "significant and strategic re-architecture of our packaging mix."
Anna Mroczkowski's insight:

Many people still enjoy soda, but recently there has been a decline in purchasing the product. This can be due to fact that most see soda as very bad or you health and you should only have on occasion. Therefore, Coke has came up with the  mini can, where there is only 90 calories per can. This product has seen an increase recently because most would buy smaller cans rather than a large 2L bottle. Moderation is key. 

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Terry Fox & the Foundation - What sets us apart

Terry Fox & the Foundation - What sets us apart | Public Relations | Scoop.it
Anna Mroczkowski's insight:

What sets The Terry Fox Foundation apart? 84 cents per dollar. About $700 million raised in the past 30 years. 

The house hold name, Terry Fox,  continues to raise money and awareness for cancer research. 

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Pinterest Pro Jordan Ferney On Party Supplies, Interior Design and Her Collaboration With Coca-Cola

Pinterest Pro Jordan Ferney On Party Supplies, Interior Design and Her Collaboration With Coca-Cola | Public Relations | Scoop.it
The Oh Happy Day owner and mother of two is teaming up with Coca-Cola for a new Pinterest collaboration.
Anna Mroczkowski's insight:

Pintrest and Coke? The collaboration with Pinterest famous Jordan Ferney in designing and coming up with creative ways to use Coke products and the typical coca-cola design.

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What's in a Name? Coca-Cola, Google Team Up for Interactive 'Share a Coke' Site

What's in a Name? Coca-Cola, Google Team Up for Interactive 'Share a Coke' Site | Public Relations | Scoop.it
A new interactive feature on ShareaCoke.com lets consumers discover fun tidbits about their first name.
Anna Mroczkowski's insight:

Back in the summer, Coca Cola and Google teamed up creating an innovated site for Share A Coke campaign. This site allows the community to go online and search up their own name or any name and you are able tot find out information on it. 

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Oreo Offers Personalized Packaging For The Holidays

Oreo Offers Personalized Packaging For The Holidays | Public Relations | Scoop.it
Mondelez International is testing personalized packaging for the first time with a holiday offering. Oreo Colorfilled packs enable fans to create customized package wraps by choosing holiday-motif
graphics, colors and messages and including a personalized note for the recipient.
Anna Mroczkowski's insight:

Oreo has came up with a new personalized packaging idea for the holidays. The article eve refers to the fact the no doubt the idea was taken from the overly successful Share a Coke campaign where cola came up with the idea to personalize their bottoms with customers names. 

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Students pitch marketing ideas to Coca-Cola executives

Students pitch marketing ideas to Coca-Cola executives | Public Relations | Scoop.it
Stakes were high this past week as students pitched their best innovative marketing ideas before a panel of judges in the VT marketing department’s first-ever Barracuda Bowl. The winner received an all-expenses-paid trip to Coke headquarters in Atlanta to meet with Coca-Cola marketing executives.
Anna Mroczkowski's insight:

When Coca Cola main new target audience is the younger generation, bringing in students that have fresh new ideas is a a fantastic way to get even more ahead. These students are willing to push themselves with long hours and lost of research, and through the chance of getting to go to Coca Cola headquarters the company really could not go wrong. 

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Cheers! #ShareaCoke Emoticon on Twitter Sets World Record

Cheers! #ShareaCoke Emoticon on Twitter Sets World Record | Public Relations | Scoop.it
An emoticon featuring two Coke bottles clinking appeared every time #ShareaCoke was tweeted on Sept. 17, creating the 'World’s Largest Cheers.'
Anna Mroczkowski's insight:

#ShareaCoke campaign teamed up with twitter and created the hashtag and pair it with an emoticon of two clinking coke bottles. This hashtag and emoji broke records and got the attention that was the objective of the idea for the campaign. 

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Give a little happiness - Coca-Cola Christmas 2015

It's the season to bring joy to others, and there are loads of little gestures that will make someone smile.
Anna Mroczkowski's insight:

This video is from 2015, and the Santa that was created in 1931 is seen. Coca Cola still to this day uses their traditions and creates a little joy and happiness in the holidays.

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Coca-Cola under fire for ad showing white hipsters handing out Coke to indigenous people

Coca-Cola under fire for ad showing white hipsters handing out Coke to indigenous people | Public Relations | Scoop.it
It looks like many Coca-Cola ads with long-haired, do-gooder hipsters teaching the world to sing or sharing a Coke and a smile.
Anna Mroczkowski's insight:

Perfect example of global relations. Coca Cola has offended the people of Mexico. Without enough research could be result in the negative response to the "Open your Heart" campaign for the holidays. 

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The Making of Coca-Cola's

The Making of Coca-Cola's | Public Relations | Scoop.it
First aired in 1971, 'Hilltop' introduced the world to the song, 'I'd Like to Buy the World a Coke.' Here's how the music — and the ad — came about.
Anna Mroczkowski's insight:

Back in the 1970s Coca Cola created the commercial "I'd Like to Buy the World a Coke". This was the most experience production to date and turn into a major success. The song became a hit in the US and the UK. Even back then Coca Cola was creative and inspiring to the communities and other companies. 

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Remove labels

Anna Mroczkowski's insight:

Coca Cola is known for their viral videos, but in this case I did not know this was by Coke until the very end. As for the content of the video this is just another example of how Coca-Cola can relate to the community. For the longest time and even recently people are known to judge a book by its cover. Before getting to know the person people will put an idea in their heads of what they are like. People are not who they look all the time, someone with tattoos can come across has mean or scary, while they could be the complete opposites.

Labels are for brands not for humans. 

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Press Center - The Coca-Cola Company

Press Center - The Coca-Cola Company | Public Relations | Scoop.it
Find press releases, company statements and articles and image library from The Coca-Cola Company.
Anna Mroczkowski's insight:

A lot of the past posts I have been sharing have came from directly Coke's press centre. Most of the time there is brand new news that the company wants the world to see. And more times than not it is targeting a younger generation. Creating new and innovated was to keep the brand alive. 

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Holidays are Coming! The classic Christmas advert from Coca-Cola

Watch out, look around, something’s coming, coming to town! Celebrating its 20th year, the Coca-Cola Christmas truck is appearing on TV screens across the na...
Anna Mroczkowski's insight:

20 years of the Coca-Cola truck hitting televisions across the global. The iconic image and Santa parade across the nation in the truck, delivering joy.

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2016 Charity 100: Grades - MoneySense

2016 Charity 100: Grades - MoneySense | Public Relations | Scoop.it
Scan our 2015 Charity 100 lists to see which charities are run most efficiently .
Anna Mroczkowski's insight:

MoneySense Magazine rated charities each year. This year Terry Fox Foundation received and overall grade of an A+. The foundations sees 85% for charity efficiency. Cost for raising $100 is only $17.20.   

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Coke's "Share a Coke" Campaign: An Integrated Marketing Success

Coke's "Share a Coke" Campaign: An Integrated Marketing Success | Public Relations | Scoop.it
Coca-Cola’s “Share a Coke” campaign was pure marketing genius. Coke banked on the idea that people find personalization downright irresistible. After fighting a shaky start, through integrated marketing techniques, the Coke brand successfully infiltrated social media, retail spaces, and outdoor
Anna Mroczkowski's insight:

Share a Coke campaign is described as one of the most successful campaigns. From using integrated marketing techniques that use social media and word of month throughout the community. 

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Sprite Uses Snapchat Codes to Unleash Unique Creative Content in Brazil

Sprite Uses Snapchat Codes to Unleash Unique Creative Content in Brazil | Public Relations | Scoop.it
Sprite Brazil’s “RFRSH” platform prints surprise and unique Snapcodes on cans.
Anna Mroczkowski's insight:

Sprite, a brand of Coca Cola and Snapchat came together and on the cans the iconic yellow and white ghost is place on the cans giving customers of Sprite the option to scan the picture to release a special Snapcode. 

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10 Ways to Share a Coke This Fall

From football to family reunions, these fun ’Share a Coke' ideas will refresh your seasonal celebrations.
Anna Mroczkowski's insight:

Since now that the summer is over, Share A Coke is off the selves in stores but the online world is still booming. Coke shared this list of how their product can be used for every occasion. From Halloween to Birthdays, there can be a reason for purchasing personalized bottles for your loved ones. 

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New designer Coca Cola Light cans launched | The National

New designer Coca Cola Light cans launched | The National | Public Relations | Scoop.it
Anna Mroczkowski's insight:

Coca Cola continues to bring a sense of community throughout the world. This time bringing in 4 different local artists in the Middle East that have designed new can designs for Coca-Cola Light. 

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The Coca-Cola Company (@thecocacolaco) • Instagram photos and videos

The Coca-Cola Company is the world's largest beverage company. These are our stories.
Anna Mroczkowski's insight:

Coca Cola is trying to reach out to the younger demographic, yet only has a little over 2000 followers on Instagram. Yes, Facebook is the largest population in the world, but if you want to specifically target ages 16-25 you will find them checking Instagram every day and constantly being updated on what is happening. If the company was smart they would try to gain more attention on this specific social media and create ads or short videos to support their continuing campaigns. 

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