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The Future of Public Relations - Three Forks in the Road - Forbes

The Future of Public Relations - Three Forks in the Road - Forbes | Public Relations 101 | Scoop.it
The public relations industry is a lot like the American economy. The rich are getting richer, the middle class is shrinking, and the poor must find novel ways of getting by.
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Show me the money - PR agency pricing structure fundamentals - Mustr - Media Relations made easy

Show me the money - PR agency pricing structure fundamentals - Mustr - Media Relations made easy | Public Relations 101 | Scoop.it
PR agency fees and profitability revealed. How much is a PR agency charging? How profitable are PR agencies?
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What Makes Your Blog Content Valuable to Your Readers?

What Makes Your Blog Content Valuable to Your Readers? | Public Relations 101 | Scoop.it

So now your question is: how do you make your blog content valuable to your readers?

 

And there’s the rub. While it is simple enough to understand, and no one in his right mind will ever argue against the fact that your blog must offer something of value, creating value itself is the tricky part. I’ve tried to distill the entire process and break it down into what I think are the base elements that makes a blog post valuable. Here are my ideas....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 18, 3:05 AM

If you blog then just like all other bloggers you aspire for your content to be a hit with your audiences. The good thing is that it’s not altogether impossible for that to happen.

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3 Key PR Disciplines Needed to Climb the Company Ladder

3 Key PR Disciplines Needed to Climb the Company Ladder | Public Relations 101 | Scoop.it
Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another. But if PR pros want to advance within their organization—and land bigger salaries—they should reconsider some of the profession’s more traditional skillsets.

Via Carla Bulhões
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Will Social Media Really Kill Journalism? - Business 2 Community

Will Social Media Really Kill Journalism? - Business 2 Community | Public Relations 101 | Scoop.it
But, what I thought was particularly interesting about the survey was the surprisingly high number of journalists who thought social media would “kill journalism.” Huh? That's right. ...
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How Hungary's government shaped public media to its mould ...

How Hungary's government shaped public media to its mould ... | Public Relations 101 | Scoop.it
Current and former journalists say Orban's press chief determines what issues will be raised in interviews with the prime minister. They say executives ...
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New spin on how council communicates - Nelson Mail

New spin on how council communicates - Nelson Mail | Public Relations 101 | Scoop.it
New spin on how council communicates Nelson Mail Relevant offers. A wind of change has swept through the Nelson City Council building, blowing away public relations practices stretching back generations.
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buzztouch | Free iPhone and Android App Builder and Content Management System

buzztouch | Free iPhone and Android App Builder and Content Management System | Public Relations 101 | Scoop.it
buzztouch helps individuals, businesses and organizations build their own iPhone or Android app for FREE. Our sophisticated back-end offers publishers and app owners a best-in-class solution for mobile content management.
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Curation Tips and Tools for Non Profits featuring J.D. LasicaScoop.it

Curation Tips and Tools for Non Profits featuring J.D. LasicaScoop.it | Public Relations 101 | Scoop.it
Did you miss #ScoopitChat for Non Profits Featuring J.D. Lasica yesterday? We summed it up so that no one misses out on the great insights and advice that came out during this exciting hour!..Some key takeaways from the chat include:..-The import...
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Crisis, what crisis?

Crisis, what crisis? | Public Relations 101 | Scoop.it
Digital Public Relations Strategy · Being Visible Online · Blogger outreach ... However there's one glaring difference in doing crisis communications today that everyone agreed had changed the landscape, and that is social media.
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Why PRs and Journalists need to get along | LEWIS PR

Why PRs and Journalists need to get along | LEWIS PR | Public Relations 101 | Scoop.it
PR blog covering communications trends, social media and more. RSS Feed · Twitter · Facebook ... Paula Kadelski | Posted on: October 23, 2012 | Category: Interview, Media, New Media. You've probably come across ...
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Perception, Reality and Public Relations

Perception, Reality and Public Relations | Public Relations 101 | Scoop.it

A great summary of the role of a PR practitioner. Nicely put.

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More PRs and fewer journalists threatens democracy

More PRs and fewer journalists threatens democracy | Public Relations 101 | Scoop.it
Roy Greenslade points to the worrying rise of the PR industry in the face of journalistic retreat...
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Local News in a Digital Age - Pew Research Center's Journalism Project

Local News in a Digital Age - Pew Research Center's Journalism Project | Public Relations 101 | Scoop.it
In-depth case studies in three disparate cities (Denver, Macon and Sioux City) show that local news still matters, with nearly nine-in-ten city residents following it closely.
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Make a boring business beautiful with infographic marketing

Make a boring business beautiful with infographic marketing | Public Relations 101 | Scoop.it

I’ve never met anyone who dreamed of integrating EHR software or auditing SOX compliance as a child. And I certainly don’t recall my mother sewing together a B2B content marketer costume for my first Halloween.*

 

But we’re actually in excellent company. The trouble is, however, your business can no longer rely on boring, boilerplate text to fill its funnel. That’s why I’d encourage you to spice up your content cookbook with a bit of infographic marketing.

,*It was a Peter Pan costume, and it was flawless.

 

Why do infographics outperform vanilla text?...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 16, 3:51 AM

Infographic marketing can help any business - no matter how technical or niche - spice up its web presence with attractive visuals that tell an interesting story.

Jeff Domansky's curator insight, April 16, 6:39 PM

Infographic marketing can help any business - no matter how technical or niche - spice up its web presence with attractive visuals that tell an interesting story.

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The technologies of public relations are on their way.... | ZDNet

The technologies of public relations are on their way.... | ZDNet | Public Relations 101 | Scoop.it

...PR needs to figure out how to automate some of its capabilities and keep up with the changing trends affecting their clients. The major trend is in helping companies become media companies simply because there are fewer reporters around to help tell the stories of clients.


I’ve worked with Intel on its Intel Free Press and other media projects, for example. And PR firms need to do the same, help every company to be a media company and how best to use the media technologies available....

 

But the publishing, etc, is not enough. There needs to be a large technology component inside the future successful PR firm. It needs technologies of promotion that can scale the work of its practitioners in the service of its clients....


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Jeff Domansky's curator insight, March 21, 2014 4:19 PM

Tom Foremski looks at the critical need for PR firms to embrace technology and smarter automation.

aanve's curator insight, March 21, 2014 10:51 PM

www.aanve.com

 

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Branded journalism in brief - What is expected of the media in a ...

The TAO-project (Transparency of New Forms of Media Advertising Online) starts in January 2014, and draws on literature on media transparency, content marketing and public relations. For data, the views of media-, communication ...
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The Death of 'Spin' (Will It Kill The Future Of Public Relations?) - Forbes

The Death of 'Spin' (Will It Kill The Future Of Public Relations?) - Forbes | Public Relations 101 | Scoop.it
Forbes The Death of 'Spin' (Will It Kill The Future Of Public Relations?
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Why does the lobbyist cross the road? Because there's tons of money over there. | Policy advocacy is mysterious and complex, but has very high returns.

Why does the lobbyist cross the road? Because there's tons of money over there. | Policy advocacy is mysterious and complex, but has very high returns. | Public Relations 101 | Scoop.it

Via LPM Comunicação SA
theMediaPod's insight:

Lobbying in Australia is quite different to the US, however some issues are relevant in both countries. 

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Royalty-Free Stock Video, Stock Photos, Vector Images, Sound Effects, Music and After Effects | Pond5

Royalty-Free Stock Video, Stock Photos, Vector Images, Sound Effects, Music and After Effects | Pond5 | Public Relations 101 | Scoop.it
Stock video footage, sound effects, and production music, royalty-free at the lowest prices. Search and download instantly, and get a free stock video clip and free sound effects file every week!
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What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?

What Must PR 2.0 Do Differently For Coverage From Journalist 2.0? | Public Relations 101 | Scoop.it
If you are a public relations professional for a B2B or midsized company you have watched coverage opportunities become even more scarce than ever before. I asked Jeff Vance about this. Jeff exempl...
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How Circa is Changing the Way We Consume News | March ...

And, of course, what is a mobile app without social media integration these days anyway? Circa also lets you share articles and points with friends via Twitter and Facebook. This app is revolutionary in that it reflects the ...
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Geelong community spoils Premier’s media stunt with call to save #TAFE

Geelong community spoils Premier’s media stunt with call to save #TAFE | Public Relations 101 | Scoop.it

TAFE staff, students and community members will protest the Baillieu Government's $300 million cuts to the public TAFE system and rally outside a business conference in Geelong that the Premier will address today.


Via CBERZHSA
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What is Public Relations? 5WPR CEO Ronn Torossian Defines PR… | Jewocity Blog

What is Public Relations? 5WPR CEO Ronn Torossian Defines PR… | Jewocity Blog | Public Relations 101 | Scoop.it
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