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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community | Public relation & social media, marketing content | Scoop.it

I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal was to get the employees to use our internal processing and database services, rather than outsourcing.

 

Our solution: We created a monthly print newsletter focused on educating employees on the latest Microsoft Office updates and enhancements. Over the following six months, employees did start to use more of our services. The newsletter was part of the solution that made this achievement possible.

 

Now, 15 years later, I’ve seen all sides of this little, booming industry, and it has afforded me a bit of perspective. We’ve come so far, and yet there is still so much to be accomplished. Here are some of the things we (at CMI) have learned along the way. I hope you find one or two helpful nuggets of wisdom in here....


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Jeff Domansky's curator insight, May 19, 2013 4:03 PM

Joe Pulizzi shares his content marketing insight from 15 years experience.

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Social Media and Digital Agencies Will Vanish Within Ten Years - MarketWatch (press release)

Social Media and Digital Agencies Will Vanish Within Ten Years MarketWatch (press release) They also believe stand-alone social media agencies will no longer exist in 10 years time, having vanished from an advertising landscape, which will become...
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Leaner, More Effective Content Marketing in 6 Steps

Leaner, More Effective Content Marketing in 6 Steps | Public relation & social media, marketing content | Scoop.it
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...

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James Dean Waryk's curator insight, May 18, 2013 1:39 PM

This is an experiment

Jeff Domansky's curator insight, May 19, 2013 9:35 PM

Liked these tips. Very practical.

Marilyn Korhonen's curator insight, June 20, 2013 10:13 AM

This content is useful to grant proposal writing because it provides a method for focusing content (proposal) into an easily accessible message. 

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Content Marketing with Purpose: Why You Need to Define Calls to Action First | Business 2 Community

Content Marketing with Purpose: Why You Need to Define Calls to Action First | Business 2 Community | Public relation & social media, marketing content | Scoop.it

There are lots of articles that cover how to create effective calls to action (see below), but the question that really interests me is this: when it comes to content marketing assets such as eBooks, blog posts, articles, social media promotions, and beyond, when do you define your call to action? When do you decide that, yes, this is what I want the visitor to do? Hopefully, you answered, “before I ever lay finger to keyboard and begin to type.” That’s right. A call to action should never be an after-thought. It needs to be defined from the very start....


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Jeff Domansky's curator insight, May 21, 2013 1:12 PM

For your call to action to work best, you need to plan it right from the start.

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Content Marketing Lessons Learned, from the Content Marketing Institute - Business 2 Community

Content Marketing Lessons Learned, from the Content Marketing Institute - Business 2 Community | Public relation & social media, marketing content | Scoop.it
Content Marketing Lessons Learned, from the Content Marketing Institute Business 2 Community Content Marketing Lessons Learned, from the Content Marketing Institute image Content 1 250x99 Our friends over at the Content Marketing Institute...
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What to Tweet About – 37 Ideas for Better Content Marketing

What to Tweet About – 37 Ideas for Better Content Marketing | Public relation & social media, marketing content | Scoop.it
What to blog about is a frequent content marketing topic on the Brainzooming blog. People are always looking for new blogging ideas. Responding to a tweet on what to blog about, @InnervateTF reques...
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How to Make an International Content Marketing ...

How to Make an International Content Marketing ... | Public relation & social media, marketing content | Scoop.it

It’s now common and accepted for an online business to have customers from different countries and if you run any kind of business online then at least at (RT @lyquix: How to Make an International Content Marketing Strategy via @B2Community (How to...

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