Public Relation
9 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by robert thomson
Scoop.it!

South Florida Public Relations Firm | Insider Media Management

South Florida Public Relations Firm | Insider Media Management | Public Relation | Scoop.it
For the best Public Relations Firm in Miami, choose Insider Media Management. Contact the premier Public Relations Firm in South Florida today!
robert thomson's insight:

Insider media management is the solution for the challenges that restrict your business to grow. Our expertise become the member of your team, who develops, executes, and manages our uniquely creative communications strategies within your budget and fulfill your goal such as help increase sales, build your brand and dominate your competition.

more...
No comment yet.
Rescooped by robert thomson from Raspberry Pi Hacks
Scoop.it!

Who's There - Find out who is on your door step

Use an Arduino, a proximity sensor, a webcam and the RaspberryPi to take a picture of someone who is at your door and then send the picture to your mobile.


Via Lior Kirsch
more...
Rescooped by robert thomson from Public Relations & Social Media Insight
Scoop.it!

Understanding the true value of content

Understanding the true value of content | Public Relation | Scoop.it

...The two fundamentals of content marketing would be the long-term monetary worth of content and the content's long-term usefulness, relevance and importance. Many people are so focused on the short-term real-time benefits of content, and are focused on “what’s the latest trend to post about,” that they lose sight of the actual potential long-term value of their content. That content that you’re creating is not just here temporarily — it’s there forever.

 

Another important thing to take into consideration with understanding the value of content is that the business expense of content marketing differs from traditional forms of marketing and that is because with traditional marketing methods, businesses are paying each and every time that they advertise their messages. And not only are they paying every time, they’re usually a pretty hefty price. Whereas, with content marketing, businesses pay a minimal up-front expense that continuously brings long-term value and benefits to the company for years to come in the future....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 1, 2013 2:05 AM

This post offers four ways to improve the value of your content. Practical and useful.

Rescooped by robert thomson from Raspberry Pi Hacks
Scoop.it!

PiHome - Raspberry Pi home automation open source project

PiHome - Raspberry Pi home automation open source project | Public Relation | Scoop.it

Via Lior Kirsch
more...
Rescooped by robert thomson from Public Relations & Social Media Insight
Scoop.it!

Why Consumers Are Killing the Future of Brands | The Agency Post

Why Consumers Are Killing the Future of Brands | The Agency Post | Public Relation | Scoop.it

Every modern brand follows this same philosophy. But, there’s an underlying contradiction to this logic: Consumers expect brands to lead. At the same time, brands are waiting for consumers to lead. It’s like a Mexican standoff where no one wants to make the first move.

 

Played out over decades, we are seeing the results of this circular logic: brands jumping on every fad, new product introductions that don’t match last year’s promises, big budget rebrands that quietly revert back to the original and the constant turnover of marketing leadership (which always seems to cite the same issue: lack of vision). The power and institution of brand is eroding, and consumers are the culprits...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 1, 2013 2:42 AM

Chris Heile shows how to create a brand with a strong ethic...

robert thomson's comment, October 1, 2013 6:35 AM
your post is really helpful. Thankz
Jeff Domansky's comment, October 1, 2013 4:29 PM
Glad it was useful Robert!