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robert thomson's insight:
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...The two fundamentals of content marketing would be the long-term monetary worth of content and the content's long-term usefulness, relevance and importance. Many people are so focused on the short-term real-time benefits of content, and are focused on “what’s the latest trend to post about,” that they lose sight of the actual potential long-term value of their content. That content that you’re creating is not just here temporarily — it’s there forever.
Another important thing to take into consideration with understanding the value of content is that the business expense of content marketing differs from traditional forms of marketing and that is because with traditional marketing methods, businesses are paying each and every time that they advertise their messages. And not only are they paying every time, they’re usually a pretty hefty price. Whereas, with content marketing, businesses pay a minimal up-front expense that continuously brings long-term value and benefits to the company for years to come in the future....
Every modern brand follows this same philosophy. But, there’s an underlying contradiction to this logic: Consumers expect brands to lead. At the same time, brands are waiting for consumers to lead. It’s like a Mexican standoff where no one wants to make the first move.
Played out over decades, we are seeing the results of this circular logic: brands jumping on every fad, new product introductions that don’t match last year’s promises, big budget rebrands that quietly revert back to the original and the constant turnover of marketing leadership (which always seems to cite the same issue: lack of vision). The power and institution of brand is eroding, and consumers are the culprits...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.