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PR jargon: the 10 most overused terms

PR jargon: the 10 most overused terms | Public relations | Scoop.it
From leverage and groundbreaking to turnkey and low-hanging fruit, PR is guilty of stretching words beyond their elastic limit
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35 B2B Content Marketing Strategy Tips from the Top Experts

35 B2B Content Marketing Strategy Tips from the Top Experts | Public relations | Scoop.it
The best tips from the biggest global experts for a winning B2B content marketing strategy.
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Why it's wrong to solicit questions before a media interview | Articles | Main

Why it's wrong to solicit questions before a media interview | Articles | Main | Public relations | Scoop.it
More and more, PR pros seek an advantage by scripting the exchange. That might seem like a good idea, but it could damage your credibility and cost you future access.
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5 ethical rules your influencer marketing campaign cannot do without

5 ethical rules your influencer marketing campaign cannot do without | Public relations | Scoop.it
How to build lasting relationships with thought leaders in your industry using ethical standards
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How PR folks can win the budget war

How PR folks can win the budget war | Public relations | Scoop.it
"Make friends with the marketing team and sometimes, you can present a project that is really PR-based and call it marketing to get the money for it."
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5 Time-Saving Digital Branding Tools »

5 Time-Saving Digital Branding Tools » | Public relations | Scoop.it
One of the biggest challenges when digital branding is finding the time in your busy day. Here are 5 time saving digital branding tools to ease your mind.
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Saying the Right Things: 4 Tips to Improve PR Messaging

Saying the Right Things: 4 Tips to Improve PR Messaging | Public relations | Scoop.it
You need a strong messaging strategy to improve your PR. @BulldogReporter has 4 tips to improve your messaging: https://t.co/Ln1U4aMe7s
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30 Dead-Simple Ways to Get More Agency Clients

30 Dead-Simple Ways to Get More Agency Clients | Public relations | Scoop.it
What's the main difference between a small local agency and a global agency powerhouse? Aside from their big fancy offices, hundreds of employees, and endl
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Paschorina Mortty: Helping build brands with PR

Paschorina Mortty: Helping build brands with PR | Public relations | Scoop.it
Like a lot of entrepreneurs, Pashorina Mortty wanted to do something completely different when she began her career. The owner and creator of events firm The One Event, she originally wanted to be a journalist.
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So you received great media coverage. Now what?

So you received great media coverage. Now what? | Public relations | Scoop.it
Gaining positive coverage is great news and certainly a morale boost in that someone thinks you are doing a good job. But why leave it there?
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Why it's wrong to solicit questions before a media interview

Why it's wrong to solicit questions before a media interview | Public relations | Scoop.it
More and more, PR pros seek an advantage by scripting the exchange. That might seem like a good idea, but it could damage your credibility and cost you future access.
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Top C-Suite Questions Answered: Why Is PR Important for Business? | Scott Public Relations

Top C-Suite Questions Answered: Why Is PR Important for Business? | Scott Public Relations | Public relations | Scoop.it
In today’s digital marketplace where consumers can share content 24/7 across multiple platforms, you must proactively tell your own story
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Disney’s 14 PR Lessons To Help Make Businesses The Happiest Ones On Earth

Disney’s 14 PR Lessons To Help Make Businesses The Happiest Ones On Earth | Public relations | Scoop.it
We recently visited Walt Disney World in Florida. You don't need a billion-dollar budget for your business to put some similar ideas in place.
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An expert guide to getting a job in PR

An expert guide to getting a job in PR | Public relations | Scoop.it
Read the news, learn the art of self promotion and be creative with your CV, advise industry insiders
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Ask the PR M&A Expert: Rick Gould Discusses PR Agency Profitability, Exit Strategies and Social Media Monetization

Ask the PR M&A Expert: Rick Gould Discusses PR Agency Profitability, Exit Strategies and Social Media Monetization | Public relations | Scoop.it
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Ask the PR M&A Expert: RickGould on PR #Agency Profitability & Exit Strategies https://t.co/ZEeq4j09EZ #PR …
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4 reasons press conferences are overrated

4 reasons press conferences are overrated | Public relations | Scoop.it
Before jumping on the bandwagon, learn why press conferences are overrated and why you should choose another route.
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How to PR your business in eight steps

How to PR your business in eight steps | Public relations | Scoop.it
Good PR creates a positive image of your business in the eye of public and can give you an edge over your competitors
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3 tips for success as a one-person communications team

3 tips for success as a one-person communications team | Public relations | Scoop.it
Whether you’re self-taught or extensively schooled in industry practices, flying solo has significant challenges. Try these approaches to avoiding turbulence and landing your messages.
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How To Protect Yourself From Plagiarism Without Crossing The Line

How To Protect Yourself From Plagiarism Without Crossing The Line | Public relations | Scoop.it
Today, most bloggers understand that plagiarism is not acceptable. Unfortunately, there are influencers, bloggers and vloggers who believe that plagiarism is a
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Top 5 ethical concerns in measuring PR efforts

Top 5 ethical concerns in measuring PR efforts | Public relations | Scoop.it
Ethical concerns do not extend only to the implementation of your PR efforts, but also to the measuring and representing of your PR success.
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Successful Media Relations: The Need For One Spokesperson-Taking A Hit

Successful Media Relations: The Need For One Spokesperson-Taking A Hit | Public relations | Scoop.it
When organizations speak, it is essential that they do it with one voice. Usually, that means one spokesperson.
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Public Relations in the Changing Landscape of New Media

Public Relations in the Changing Landscape of New Media | Public relations | Scoop.it
Being a PR pro today requires more than a knack to knock out an amazing media pitch - you must be jacks and jills of all trades.
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Do Small Business Owners Need to Be Thought Leaders?

Do Small Business Owners Need to Be Thought Leaders? | Public relations | Scoop.it
Learn about what a thought leader is and what it means for small business owners.
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How to Avoid Schizophrenic Leadership

How to Avoid Schizophrenic Leadership | Public relations | Scoop.it
This is a guest post by Michael A. Olguin, President & CEO, Havas Formula.
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