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Online Database of Healthcare Social Media Policies

Online Database of Healthcare Social Media Policies | Public Relations | Scoop.it

Healthcare social media policies from the largest online database of social media policies.

 

Superb curation worth bookmarking for all #hcsm enthusiasts  http://socialmediagovernance.com/policies.php?f=4


Via nrip
Amanda Wall's insight:

Recently in class we have been learning about the importance of a social media policy and how important they are to a company. This article has separate links to each individual company featured within the website and in return gives us access and insight into their Social Media Policy's.  Some of the well-known companies they feature are: Kodak, FedEx, American Red Cross and Apple

 

I think that it is important that all employees are made aware that these policies exist and aren't skipped over like an "I agree to the terms of service" button on most websites. Most people don't usually take the time to read these agreements, therefore, the should be short and to the point. A verbal as well as written agreement should be made between employers and employees. Or even Professors and Students. 

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▶ Daniel Radcliffe Raps Blackalicious' "Alphabet Aerobics"

Published on Oct 28, 2014
Jimmy challenges hip-hop lover Daniel Radcliffe to rap Blackalicious' tongue-twisting "Alphabet Aerobics."


Via Andrew van Zyl
Amanda Wall's insight:

I saw this video on Jimmy Fallon and thought it was a great PR tactic on Daniel Radcliffe's behalf, this video was shared on multiple social media channels almost simultaneously after the show aired.

 

Just like Miley Cyrus being the "PR Genius" that she is, doing something that catches audiences off guard and allows them to see a different side of the celebrities they adore is a great way to gain new fans while keeping your existing fans interested. 

 

Who knew Daniel Radcliffe could rap? Now everybody does. 

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4 Approaches to Brand Storytelling Using Instagram - The Agency Post

4 Approaches to Brand Storytelling Using Instagram - The Agency Post | Public Relations | Scoop.it
What brands are using Instagram to reveal their story?

Via Pantelis Chiotellis
Amanda Wall's insight:

Recently in class it was my job to find different social media websites that our client, Community Living, should utilize. I chose Instagram.

 

For a company that was established only four years ago Instagram has experienced outstanding success. This article goes into detail how over 20 billion images have been shared on Instagram to date. Since audio and visual interaction has been proven to be an effective was to reach audience engagement Instagram has found a way to take storytelling to new heights

 

4 strategic approaches to brand storytelling:

1) Define a one-sentence brand narrative to create cohesion

2) Think thematically to build community.

3) Highlight the brand’s versatility.

AND

4) Use a unique vantage point.

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Lawyers question police stance of 'No complaint, no investigation' | Toronto Star

Lawyers question police stance of 'No complaint, no investigation' | Toronto Star | Public Relations | Scoop.it
Despite what happened in the Jian Ghomeshi case, experts say police can launch an investigation without waiting for a complainant to come forward.

Via Velvet Martin
Amanda Wall's insight:

This article was very interesting as it indirectly asks the public what they think regarding the Ghomeshi allegations. Can they or should the investigate this case even though these women have not pressed charges or released their name? (due to obvious reasons.) 

 

In order to "clear Ghomeshi's name" I think that if he really wasn't worried that the acts he was accused of were consensual he should let them investigate. If he is confident that the acts were consensual then realistically he has nothing to hide. 

 

Personally I think that Ghomeshi's PR team could have handled this better and had Jian release a press conference, just like Tiger Woods, to state his side of the story, make a public apology and address these allegations instantly. Rather then allowing him to get caught in this web or "he said, she said."

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Social Media and Cancer Patients

Social Media and Cancer Patients | Public Relations | Scoop.it

Social media that connects me with other people with cancer—especially the specific cancers I have dealt with—has been a godsend to me. In 1996, when I was diagnosed with chronic lymphocytic leukemia (CLL)—a disease I had never heard of—it was other patients on the original ACOR.org listserv that connected me with an expert in my condition and gave me emotional support. That connection saved my life, because I learned about an important clinical trial and was put in touch with other “list members” who were already in the trial that was proposed for me. They encouraged me to enter; I did; and here I am today. That was a “win.” And since then, there have been many others. I have enjoyed wonderful virtual relationships with so many caring people. In 2011, when I was diagnosed with myelofibrosis, I joined more groups, and they have been terrific for me, too.

But I have felt pain in online social media, too. And lately, in the groups I follow, there has been a lot. As much as I am thrilled to bring people stories of promising research, breakthrough new treatments, new ways to limit side effects, and stories of people living well, the fact is cancer is serious, serious business—and there are losses all too often. And between the wins and losses, there can be hope, even confidence, but there can be uncertainty, too. Right now, some of my fellow group members are reeling from the losses—a father, a mother, a husband, a wife. While their suffering is over, we suffer the loss and are angered that it happened. Now we mourn as a virtual group.

But even in that time of pain, support springs anew from the four corners of the world. It is a very cool phenomenon. People whose bond is sometimes a condition that’s even hard to spell correctly connect on a very human level over today’s social media.  ACOR, HealthUnlocked, Facebook’s open and closed groups, Yahoo groups, direct messages on Twitter, and many other places, too. We are blessed that this electronic connection is possible.

Soon Patient Power will be piloting a new approach, first in CLL. We call it “Patient Café™”. The idea is to give maybe 10 to 12 people at a time the chance to meet on live video online, facilitated by an experienced patient leader. In CLL, Carol Preston, on behalf of the Patient Empowerment Network, will lead our effort. This will enable people who have never met anyone else with the condition to very comfortably have “coffee” with others. We will keep you informed as this rolls out and as we expand it. So please be signed up for alerts on our website, so you’ll know as this develops.

But the bottom line is social media brings us highs—and lately, some deep lows. However, it also gives us a community worldwide for the good times and the not so good. My dream is the celebrations of better health will increase and the losses will diminish. Thanks to all of you who join me in one of these groups. Many of us have connected directly, and my heart has been touched because of you.

Wishing you and your family the best of health!

 


Via Plus91
Amanda Wall's insight:

This article is stating that social media can not only be used to update status' and post photos but to also communicate with people on a personal level. One woman has found social media to be useful to contact and read stories from other people who have chronic lymphocytic leukaemia, survivors and their families who she can relate to and receive comfort. 

 

I especially like when they mention that connecting with people who you've never met before on social media is  just like "having a coffee" meaning they feel comfortable enough to exchange stories and experiences with cancer just by what they write in their blogs or other social media websites. Social media is more than hash tags and likes, most people don't realize that it can be used to comfort one another who share the same struggles as you. 

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TOMs' New Marketplace Offers Consumers Another Way to Give Back

TOMs' New Marketplace Offers Consumers Another Way to Give Back | Public Relations | Scoop.it

With the opening of TOMs Marketplace, we take a close look the latest venture from the socially responsible company.


Via Kamal Bennani
Amanda Wall's insight:

All the articles regarding TOMS shoes as of late state remotely the same thing, how they are a socially responsible company. This article in specific gave me some good insight about other socially responsible companies we may not have known about. One of the companies I found interesting way The Body Shop and their own foundation that supports human and civil rights by donating specific products to the ECPAT foundation to prevent sex trafficking of children. 

 

I chose this article to get more insight and facts about TOMS but in the end found out that in today's society more and more company's have taken social responsibility. 

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The Broken “Buy-One, Give-One” Model: 3 Ways To Save Toms Shoes

The Broken “Buy-One, Give-One” Model: 3 Ways To Save Toms Shoes | Public Relations | Scoop.it
Today, April 10, thousands of people will go barefoot around the world for the second annual “One Day Without Shoes.” It’s an event organized by Toms Shoes--the company that built a brand around the buy-one-give-one charity model--to raise awareness...

Via Flora Moon
Amanda Wall's insight:

This article gives me a different perspective on Toms shoes. This article is basically stating that Toms shoes are providing a short-term fix for a long-term social problem. The article goes into detail about how CEO Blake Mycoskie didn't necessarily do his research on what the real problems these countries were facing, but instead saw children walking around barefoot and provided a simple solution, "One-for-One" and , therefore, created a company that has become successful just off this campaign alone.


However, although the shoes themselves don't really solve a major social issue Toms have now come out with glasses. These glasses work the same as "One-for-One" each pair of glasses sold helps  people in third world countries with vision loss. With this new campaign Toms have identified a real need and are well on their way to another strategic business plan. 

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The Hilarious Story of How Toms Shoes Got Into Nordstrom

You know the story begins with the founder's life-changing trip to Argentina. But did you know an intern made the big sale?

Via Thomas Faltin
Amanda Wall's insight:

Many of us know the story of how Toms shoes got their idea, but not everyone knows that this thriving company sold 2,200 pairs of shoes on their unofficial website the same day they received a phone call that took Toms out of Blake's apartment in venice, California and into the fast lane to success. 

 

I chose this article due to a recent project for class. This article discusses the success of Toms shoes practically over night. I think that it is important that customers are aware of companies backgrounds, how they started and how they got to where they are now. It helps create important emotional connections to a product, like Toms Shoes.

 

 

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Rescooped by Amanda Wall from All about water, the oceans, environmental issues
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Tanks Don’t Suit Them: 7 Orcas Living Rough Lives in Captivity

Tanks Don’t Suit Them: 7 Orcas Living Rough Lives in Captivity | Public Relations | Scoop.it
Killer whales, one of the animal kingdom's most intelligent species, belong in the open ocean—not in tiny marine park tanks.

Via Kathy Dowsett
Amanda Wall's insight:

Recently I watched the documentary Blackfish that closely followed the lives of one whale specifically, number 7 on the list, Tilikum. The documentary and this article discusses how 12,000 pound animals shouldn't be kept in "tiny marine park tanks." Studies have shown that Orcas specifically become very stressed as well has having health, behavioral, familial, and reproductive issues after being captured. 


My question is it ethical to take wild Orcas and place them into a glass tank? My response is no. Multiple deaths of whale trainers have occurred in result to Orcas being captured and separated from their pods (families). So who are the real murders, us? or them? We are responsible for these animals and after all they are a wild animal with wild tendencies. 

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USF Researchers to release results of a two year study on whether TOMS shoes giveaways work

USF Researchers to release results of a two year study on whether TOMS shoes giveaways work | Public Relations | Scoop.it

Via University of San Francisco
Amanda Wall's insight:

Currently in class we are working on an assignment regarding for-profit and non-profit organizations. But what do you classify a for-profit company that successfully generates profit while also donating a pair of shoes for every one sold "one-for-one." I call it TOMS. 

 

This spring, TOMS gave away their 10 millionth pair of shoes. "Within the next 18 to 24 months," Blake Mycoskie, founder of TOMS says, "we expect we'll have given away 10 million more." TOMS has redefined the word "charity" with their strategic marketing and advertising plans.  However, there has been some discretion regarding them interfering with local businesses in the third-world countries they support. TOMS have been accused of taking away business from these locally owned companies. However, these local companies aren't supporting their own people regarding the issue at hand, in this case footwear. TOMS has found a smart solution for the footwear issue because unfortunately people in third-world countries can't support their own economy. 

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University of San Francisco's curator insight, June 25, 2013 12:35 PM

[via Fast Company]

Daren Hartle's curator insight, August 22, 2013 10:41 PM

I also like Toms shoes because it's comfortable to wear

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Why This Company Wants You to Change Your Underwear (Video)

Why This Company Wants You to Change Your Underwear (Video) | Public Relations | Scoop.it
You may have TOMS shoes on your feet and Warby Parker glasses on your face, but this company wants to get into your underwear drawer.

Via Thomas Faltin
Amanda Wall's insight:

Unlike TOMS this innovative new company called PACT is focused on selling organic cotton socks and "sweat shop free undies." Companies like TOMS and now PACT strategically base their brands on "using clothing as a tool to do good" and become extremely successful because they understand their target audience.Their current target audience would be identified as; social and environmentally conscious, young individuals. 

 

Companies like TOMS and PACT, use current trends in society to identify the current need within their product development. We will be seeing more of these companies pop up due to the demand for unique and original products. Society has has become environmentally aware and I, myself even support innovative new companies like PACT because I feel as though I am apart of something bigger, something that will impact us greatly in the future. 

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The kill switch is here: iOS 8 enables it by default | Martyn Williams | NetworkWorld.com

The kill switch is here: iOS 8 enables it by default | Martyn Williams | NetworkWorld.com | Public Relations | Scoop.it

With the release of its new mobile operating system on Wednesday, Apple has become the first smartphone maker to enable by default a kill switch that can lock and secure a stolen phone.

 

Smartphones, both Apple and Android-based, are attractive targets for thieves, and law enforcement officials hope the kill switch will change that.

The software is capable of remotely locking and disabling a phone if it’s stolen, only allowing the handset to be unlocked with a correct password. That action essentially makes a phone useless, reducing the resale price to close to zero.

California lawmakers recently passed legislation that makes a kill switch mandatory on all new phones sold in the state starting in July 2015.

Apple’s last major operating system update, iOS 7, introduced kill switch software called “Activation Lock.” But it wasn’t enabled by default, something the California law requires. With that changed in iOS 8, the software becomes the first to conform to all elements of the California regulation.

“Apple products are the most commonly targeted smartphones, so deploying this technology on a default basis will safeguard almost all iPhone users in the years ahead,” San Francisco District Attorney George Gascon said in a statement. Gascon has been one of the leading proponents of the kill switch system.

There’s some evidence that Activation Lock is already having a deterrent effect since the launch of iOS 7 in September 2013.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Amanda Wall's insight:

This article is about Apple's new IOS 8 operating system and how they are the first smartphone to introduce a kill switch software called "Activation Lock." 

 

This is directly related to Public Relations as recently Apple was blamed for the iCloud innocent that leaked several nude celebrity photos onto the internet. Even though this innocent wasn't Apple's fault directly it was smart of them to introduce this new software at such a convenient time. This software allows us to protect and secure our phones if stolen, therefore, protecting our personal information and even photos.  

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40 things the hippies were right about | ThirdCoast Digest

40 things the hippies were right about | ThirdCoast Digest | Public Relations | Scoop.it
“Forget antiwar protests, Woodstock, even long hair.

Via k3hamilton
Amanda Wall's insight:

This article is stating 40 things that hippies were right about a few of the points they have listed are prominent trends in society such as

"6. Knowing where your food comes from is important", everyone is promoting buying local produce now a days. "13. Fair Trade." Companies like Starbucks and North Bay's vary now Twiggs now promotes fair trade coffee. And "28. Religious, sexual and gender acceptance" Gay rights is a big thing in todays society. 

 

This article relates directly to Public Relations as someone has done the research to find out what is trending within society, which is clearly, a new era and generation of hippies. Also, if someone was listening and communicating with the hippie generation at that time (1960's) perhaps problems we are facing as a society today like the number 1 one the list "make love, not war" would be non-existent. 

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Malaysia Airlines mocked for bucket-list challenge

Malaysia Airlines mocked for bucket-list challenge | Public Relations | Scoop.it
Malaysia Airlines has provoked a storm of controversy by asking customers to list the things they would most like to do before they die.

Via Brad Mclean
Amanda Wall's insight:

This article presents an interesting controversy regarding Malaysia Airlines asking customers to list the things they would most like to do before they die.

 

Personally I find this marketing strategy concept to be strategic instead of insulting as others perceive it to be. The airline is clearly making fun of themselves without any intended harm of the families involved with the previous crashes. As stated "The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties." If anything the airline is trying to make a come back even if humour wasn't the best strategy they still got people talking about them. After all the attack wasn't targeted toward the airline itself or the people on board. 


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Brad Mclean's curator insight, September 4, 2014 2:55 PM

A risky marketing campaign can pay off big time or blow up in your face,  as an aspiring PR consultant I take great interest in mainstream marketing campaigns and the way the public reacts. Malaysian airlines are at the forefront of public interest and whoever said any press is good press has clearly not been following this story. After a disaster and a tragedy this year between one aircraft disappearing into thin air and the other being shot down in a war zone the PR folks over there have arguably made an even greater disaster with there new marketing attempt which ask's passengers to write a bucket list of things they wish to complete before they die prior to takeoff. This risky attempt at making satire out of massive loss of life is clearly to soon after a catastrophic backlash on social media. Back to the drawing board board for this marketing team .

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J-Law Accident or Gimmick?

J-Law Accident or Gimmick? | Public Relations | Scoop.it
Jennifer Lawrence insists her second Oscars stumble was an accident - and not a publicity stunt.

Via Kimmy Dworzynski
Amanda Wall's insight:

This article discusses how Jennifer Lawrence not only fell once the first time she accepted her oscar for best actress, but twice when she got out of her limo at the same award show the following year. 

 

Personally I think that the first fall was a PR stunt as after the incident she receive positive publicity regarding the fact that "she is just like another human being" and "everyone falls"  gaining support from fans.  

 

The article also discusses how she didn't want people to find the "accident" gimmicky, however, I think that's exactly how people took it. Considering she didn't receive the same reaction from the second fall as she did the first, and the incident hasn't happen since, I think the "PR stunt" didn't go as planned, therefore, they abandoned the idea all together. 

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Kimmy Dworzynski's curator insight, October 7, 2014 6:02 PM

               We have all seen the multiple YouTube videos of Jennifer Lawrence falling on the Red Carpet on more than one occasion. The first time Jennifer Lawrence fell she was walking up the stairs to receive her award and tripped. Then at the same awards show, she tripped almost as soon as she stepped out her limo.

               In the article, she stated that she was nervous that people will think it’s a gimmick. Jared Leto, winner of Best Supporting Actor, stated that he was beginning to think it was an act. If people would have thought it was funny and showed she was down-to-earth, like it did the year before, instead of seeming ironically planned, would she have been so defensive? Since the infamous “second fall”, she hasn't fallen at another awards show. Coincidence? I think not.

               Today in class we were talking about Miley Cyrus, and how she is a public relations genius. Cyrus, as most people know, was child star who played the infamous Hannah Montana. Cyrus infamously twerked onstage at the MTV Music Video Awards in 2013 with Robin Thicke which caused an uproar. This year however, she knew she couldn't over shadow her performance last year – so what does she do? She brings a homeless man, of course.

                “Some people have taken her attempts at being entertaining in stride, recognizing them for the gimmicks that they clearly are,” wrote writer Robert Wynne, contributor of PR Secrets of Miley Cyrus. Basically, Cyrus knows how to get attention and at proper times in her life. However, Jennifer Lawrence may need to take some lessons out Cyrus's PR book.

               In my opinion, I don’t think the first fall was planned, and I don’t want to believe that her second one was either, but it’s hard. If it hypothetically was, why would they chose the same strategy twice? She fell the first time, why not do something different to make a statement.

               In the Cyrus example I listed earlier, Cyrus knew that she couldn't do anything to top her last year’s performance, so she went in a different, more philanthropic, direction and brought a homeless man to the awards show. This got people talking and not in a negative way. Cyrus dressed chic and mild instead of her usual appearance and focused the public’s attention to what she was doing. Honestly, it’s a fantastic publicity stunt.

               Lawrence, on the other hand, didn't succeed in getting the media’s attention in a positive light. “The fall” had been seen before and the media was over it. It was a great accidental tactic the first time. Maybe her third Oscar’s we will see something different.

Rescooped by Amanda Wall from Social Media and Healthcare
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Online Database of Healthcare Social Media Policies

Online Database of Healthcare Social Media Policies | Public Relations | Scoop.it

Healthcare social media policies from the largest online database of social media policies.

 

Superb curation worth bookmarking for all #hcsm enthusiasts  http://socialmediagovernance.com/policies.php?f=4


Via nrip
Amanda Wall's insight:

Recently in class we have been learning about the importance of a social media policy and how important they are to a company. This article has separate links to each individual company featured within the website and in return gives us access and insight into their Social Media Policy's.  Some of the well-known companies they feature are: Kodak, FedEx, American Red Cross and Apple

 

I think that it is important that all employees are made aware that these policies exist and aren't skipped over like an "I agree to the terms of service" button on most websites. Most people don't usually take the time to read these agreements, therefore, the should be short and to the point. A verbal as well as written agreement should be made between employers and employees. Or even Professors and Students. 

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Why Brands Should Stop Idolizing Oreo's Social Media Strategy

Why Brands Should Stop Idolizing Oreo's Social Media Strategy | Public Relations | Scoop.it

It is quirky and fun in a way that most of us have come to expect from Oreo’s ever since the brand’s award winning Daily Twist campaign more than a year ago which featured a relevant daily image of Oreo’s in fun situations and inspired brand envy from marketers around the world for their perfectly timed “Dunk In The Dark” tweet from the 2013 Super Bowl.Yet for all the kudos that the brand gets for its social media efforts – there is one thing that seems certain about the #OreoLab campaign … you won’t find any sign of its existence a month or two from now....


Via Jeff Domansky
Amanda Wall's insight:

This article is a good example of why it is important to strategically plan social media campaigns. Using Oreo as an example this article goes on to example what worked and what didn't work with their campaigns. Oreo is an award winning brand just for their advertising alone, however, according to this article once they start a campaign the don't finish it. 

 

Example from article:

"Last year the brand spent millions to launch the “Cookie vs. Creme” campaign pitting consumers who loved the cookie part of Oreo’s against those who love the creme. Today, the URL is inactive and the only trace of that campaign is an occasional YouTube video."


A campaign that could have been extremely successful if followed through properly. It is important to the world of PR to look at what worked and what didn't work, so you can grow and create successful future campaigns. 

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Jeff Domansky's curator insight, November 1, 2014 11:20 AM

Rohit Bhargava offers a thoughtful counterpoint to Oreo's quirky, sometimes successful social media campaigns. Good read. 9/10

Dean Ryan G. Martin's curator insight, November 2, 2014 5:26 AM

Yes. Oreo is an impulse buy; therefore; their social media campaign isn't for every one.

Gonzalo Moreno's curator insight, November 2, 2014 12:33 PM

Aprende a cuidar tu marca... Porque lo que es GENIAL para unos no es NI MEDIO BUENO para otros.

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Toms Launches Marketplace for Socially Conscious Goods

Toms Launches Marketplace for Socially Conscious Goods | Public Relations | Scoop.it
Toms, the socially conscious brand that donates shoes or provides eye care for each pair of shoes or sunglasses that it sells, launched an online marketplace on Tuesday Called the Marketplace, the offshoot carries more than 200 products from 30...

Via Thomas Faltin
Amanda Wall's insight:

This article is a follow up on my previous post regarding the recent trend within companies and their attempt to become more socially responsible. This article is basically stating the TOMs and their "one-for-one" campaign started this new social impact trend.

 

I would have to agree with this statement as TOMS revolutionized the idea of "How can we use our community and infrastructure to lift up our movement?" Researching their audience and their behaviours is why TOMS became so successful they identified a need and a way to solve that need. They are social impact leaders that are creating new products based on how can we turn our profit into something good and meaningful.

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The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes

The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes | Public Relations | Scoop.it
Stories live in the hearts of humans and should be at the core of every business. Here's how to take a page out of Toms founder Blake Mycoskie's...

Via Karen Dietz
Amanda Wall's insight:

This article is the Toms story. It follows Toms shoes from day one, through their campaigns, and what has made them into the successful company they are today.

 

I think that the information provided in the article is important in the aspect of brand image and credibility. Customers like to know where their products came from, how they started and where they are headed. Storytelling is important to the Public Relations and Advertising industry as it allows customers to connect, communicate with their beloved brands and feel as though they are apart of something bigger than themselves. 

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judycurtis's curator insight, August 7, 2013 10:25 AM

Karen Dietz' insight on the article and the new "storydoing" buzzword: If you're building a new company, you have the chance to integrate "storydoing" from the very beginning -- (likely this will evolve and morph as the company matures). With an established company, match the corporate culture with the marketing/branding and make a stand.

Karen Dietz's comment, August 8, 2013 2:49 PM
Thanks Judy! Have a great week :)
Daren Hartle's curator insight, August 22, 2013 10:42 PM

Fits jeans and short pants

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How One Do-Gooder Startup Is Using Storytelling To Get People To Care About Its Brand

How One Do-Gooder Startup Is Using Storytelling To Get People To Care About Its Brand | Public Relations | Scoop.it

"Most of the brands that tout social good as one of their selling points--think Warby Parker and Toms Shoes--realize that storytelling is important. Customers want to know, for instance, how their new glasses are helping to also get glasses to people in need; the company’s do-gooder mission is probably why they chose the Warby Parker brand in the first place (that and the low prices)."

Amanda Wall's insight:

Recently in Communications Planning we have been discussing how important story telling is to Public Relations. In regards to a product or service story tell is just as equally important.

 

This article highlights a new product called Soma Water which essentially is a water filter. Soma Water comes with an extra benefit, when you buy one filter they now give money for clean water initiatives in third world countries like, Africa.  In relation to Toms shoes companies like Toms and Soma Water realize that storytelling is important. "Customers want to know, for instance, how Toms new sunglasses are helping to get glasses to people in need."

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Brian Yanish - MarketingHits.com's curator insight, April 12, 2013 12:48 AM

What's your story? This is a great article about story telling and branding. 

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Social Media: What It Knows About You

Social Media: What It Knows About You | Public Relations | Scoop.it

Social networking websites are so hot nowadays that every living adult has at least one account in any social media. It’s so easy to use these tools to connect to other people who are in the opposite side of the world. Powered with mobile content delivery, social media can be accessed anytime and anywhere. Although this is one great advantage, however other information you post might be harmful for the image you want to showcase online. In this article, we will tackle information that social media know about you


Via Don Dea
Amanda Wall's insight:

Recently I read a chapter in my Share This Too textbook that discussed how people now-a-days are more likely to share personal information online, but what most people don't understand is that what we put online remains there forever and companies use this information to their advantage.

 

This article caught my attention as I recently conducted a social media audit on a local non-profit organization, this article directly relates to the audit as it carefully identifies how social media tracks your interests, on specific sites, based on what you have previously liked. This is an important tool as it allows companies to track down their target audience based on these likes and what interests them.

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Oil and Gas Giant Exxon Agrees to Its First Carbon Risk Disclosure | EcoWatch.com

Oil and Gas Giant Exxon Agrees to Its First Carbon Risk Disclosure | EcoWatch.com | Public Relations | Scoop.it

Shareholders of the nation’s largest oil and gas company are beginning to have concerns about the long-term environmental impact of the corporation’s operations.

 

As a result, Exxon has agreed to disclose carbon emissions estimates and details on how it plans on operating under the risk of potential climate regulations. Social responsibility investment firm Arjuna Capital filed the request through a partnership with shareholder responsibility advocacy group As You Sow. It marks the first time Exxon has ever agreed to such disclosure or received such a request.

 

“That the largest American oil and gas company is the first to come to the table on this issue says a lot about the direction that energy markets are taking,” said Danielle Fugere, president of As You Sow, said in a statement. “Companies need to acknowledge that preparing for a low-carbon future is a necessity, not a choice. Companies that prepare early for a future with reduced carbon emissions will likely perform better than those who delay—and investors need transparency and disclosure about these company choices.”

 

Arjuna Capital believes Exxon’s upcoming report could signal more corporate recognition of emission levels and the dangers of not adapting to a warming world.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Amanda Wall's insight:

This article discusses how Exxon, one of the largest oil and gas companies in America, have agreed to take some environmental responsibility. Exxon has agreed to take part in an audit that measures carbon emissions to see if they are operating under proper climate regulations.

 

This is one huge step for man, finally after all these years people are recognizing that our environment is in danger and it is our ethical responsibility to protect it. Like the article states “Companies need to acknowledge that preparing for a low-carbon future is a necessity, not a choice. Companies that prepare early for a future with reduced carbon emissions will likely perform better than those who delay—and investors need transparency and disclosure about these company choices.” Exxon's reputation will be impacted in a positive way as they are taking some responsibly for their actions and trying to run a business while being ethical. Better later than never. 

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Rescooped by Amanda Wall from "FOLLIEWOOD"
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What do You Think Chris Brown would Say to Ray Rice? | Celeble

What do You Think Chris Brown would Say to Ray Rice? | Celeble | Public Relations | Scoop.it
‘Fine China’ singer Chris Brown stated that he wanted to say something to Baltimore Ravens’ running back Ray Rice.

Via Troy Mccomas (troy48)
Amanda Wall's insight:

Recently in class we have been discussing the Ray Rice issue and the code of ethics that should be carried out. This article addresses and makes a very interesting point "what would Chris Brown say to Ray Rice." Chris Brown was infamous for his domestic violence case that took place back in 2009 when he punched his then-girlfriend Rihanna on the eve of 2009 Grammy.


Personally I think that the domestic violence issue has been a common trend within celebrities, over the past decade, and will continue to be a problem until harsher punishments are placed upon those who are guilty of such acts. Celebrities should be treated as equally as any other individual if not made more of an example of as they are in the public eye more frequently and are more influential. 

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Rescooped by Amanda Wall from Public Relations & Social Marketing Insight
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Urban Outfitters Just Hit a New Low by Selling Bloody Kent State Sweatshirt

Urban Outfitters Just Hit a New Low by Selling Bloody Kent State Sweatshirt | Public Relations | Scoop.it

Filed under: The most WTF thing we've seen in months.

 

Urban Outfitters, purveyor of clothing and home goods, big-ass floppy hats and occasionally offensive T-shirts, has outdone itself with this product on its website—a "vintage" Kent State University sweatshirt featuring fake blood splatters.

 

In 1970, the Ohio National Guard fired on a group of unarmed anti-war student protesters at Kent State, killing four and wounding nine others.

The sweatshirt sold out quickly, because there was only one. ("We only have one, so get it or regret it!" said the description.) Now it's listed on eBay by someone who says he/she will "give 50% of the profit to the Southern Poverty Law Center, who protect those who cannot protect themselves, often those who are victims of police brutality."...


Via Jeff Domansky
Amanda Wall's insight:

Recently in class we were assigned a project where we could choose a for profit on non-profit organization I chose Urban Outfitters, one of the most recent controversial clothing companies in today society.

 

This article describes how Urban Outfitters is defending there vintage Kent State sweater, however, most people see through the vintage look and see it as nothing more than the tragedy that occurred in 1970. The Ohio National Guard fired on a group of unarmed anti-war student protestors at Kent State, resulting in four deaths and nine wounded. As to be expected people who know the background behind Kent State automatically assume the red "vintage" stains on the sweater is blood stains, whether the stains represents blood or not this specific sweater has respectfully been pulled off the shelves. 

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Jeff Domansky's curator insight, September 15, 2014 8:40 PM

While not intentended, it's still a marketing fail. Someone in the marketing department needs sensitivity training or some idea of how sloppy thinking can create a mini crisis that can quickly escalate into a social media firestorm. To their credit, the company was quick to apologize and explain but it shouldn't have gone there in the first place. Another marketing lesson.

Deanna Casey's curator insight, September 15, 2014 9:54 PM

Urban Outfitters clothing and home goods store has many loyal customers purchasing their unique items and childish style. Although their style and products are well liked among young hipsters, they have always been known for their controversial saying on products. Many people take offense to their blunt choices of prints and designs that contain controversial messages. Recently, in this article by adweek.com, they posted a vintage faded Kent State University sweatshirt with dye blood splatters, or what seemed to be. The company only had one for sale and did not refer to the 1970 anti-war student protesters killed and wounded at the University. Social media took off on this negative advertised product from a company that is constantly looking to be a topic of discussion. Teen Twitter members were furious that the company they purchased from were insensitive to the tragic event in 1970. Urban Outfitters posted an apology that the stains on the shirt were in no way supposed to represent a blood stain or had any connection to the 1970’s shooting event at Kent State University. Social consumers are gathering this negative information about Urban and seeing the hate from many on social media sites, this would lead them to purchase from a competing brand. Urban Outfitters digital identity of the way they represent themselves has been becoming more negative in the past couple years. With their countless articles of clothing with drinking and drugs messages, and their customer base under the age of 21 their reviews on social media have been nothing but negative. I feel that Urban Outfitters wants any sort of media coverage, good or bad. Having the spotlight on them encourages consumers to search the site, and possibly like some of their products. Urban has a fan base of mainly hipsters, which are identified as stepping out of the box and doing things outside the lines, the company is doing the same just in more extreme cases.

Rescooped by Amanda Wall from Violence Portrayed in Video Games
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How Playing Violent Video Games May Change the Brain

How Playing Violent Video Games May Change the Brain | Public Relations | Scoop.it
Research finds that children who play violent video games or watch violent TV can become violent themselves, but what drives this change? Are they kids simply mimicking what they see on the screen,...

Via Shannon Bell
Amanda Wall's insight:

Earlier in the week we discussed as a class whether or not YouTube should be filtering the content posted on their website in regards to violent and inappropriate videos. However, we didn't look into the video game world. As a class we came to a conclusion that YouTubes younger viewers should be monitored by parental supervision, this concept can also be relayed over to the video game world. 

 

As a PR representative I think that parents should be more aware of the types of video games their children are playing, after all video game companies do put age restrictions on games with a high degree of violence and mature content. There isn't much game companies can do once a child under the age restriction gets there hands on their game, it's the parents responsibility to filter what their children are doing on these game systems or websites. 

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Rescooped by Amanda Wall from Social networks, crowdfunding & e-commerce
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10 Reasons Job Seekers Should Embrace Social Media - US News

10 Reasons Job Seekers Should Embrace Social Media - US News | Public Relations | Scoop.it

Employers are checking out your online presence anyway, so you might as well give it a boost.


Via hypallages
Amanda Wall's insight:

This article is telling people to embrace their online presence, according to this article "Companies are checking you out online, so why not use these tools to enhance your qualifications?"


Last year in my Media & Advertising Communications program it was recommended we make a Linkedin account. Essentially Linkedin is a online resume where potential employers can look at your possible qualifications for jobs in your field. I think it's important that people, especially in the public relations field, get use to having an online presence as it allows us to connect with each other and be informed of current events in our everyday lives. Which is what PR is all about, researching and watching trends in the economy and the world itself. 

 
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