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Rescooped by Steve Handsley from Health promotion. Social marketing
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Public health policy and the behavioural turn: The case of social marketing

Recent public health policy has emphasized the promotion of behavioural change and the achievement of healthy lifestyles as central to tackling deeply ingrained health inequalities in the UK and beyond. These approaches contrast with more upstream structural strategies that aim to address material determinants of health. A current exemplar of the behaviourist approach is the use of social marketing as a methodology in public health. Social marketing is posited as a strategy for creating ‘social good’ through importing the methods of commercial marketing into health and social policy in a range of settings, in this instance, public health.


Via Giuseppe Fattori
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Health promotion: from Ottawa to Health 2020 - World Health Organization (press release)

Health promotion: from Ottawa to Health 2020
World Health Organization (press release)
Health promotion is the process of enabling people to increase control over and improve their health.
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Rescooped by Steve Handsley from Health promotion. Social marketing
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Can personal health data motivate behavioral change? It depends. | mobihealthnews

Can personal health data motivate behavioral change? It depends. | mobihealthnews | Public health | Scoop.it

One of the critical questions within the connected healthcare movement is whether or not personal health data will actually catalyze and then incentivize lasting behavioral change and better wellness. Will any kind of data serve to motivate behavioral change? Does it matter if we see our data on a smartphone versus a laptop screen? Do all people respond in the same way? Early on, we realized that our ability to transcend our customer base, from highly-engaged, “quantified self” early adopters to the mainstream world of the “frustrated sleepers”, would require far more than just the raw data itself. It turns out that the gift wrapping matters as much as the present inside.


Via ehealthgr, dbtmobile, Giuseppe Fattori
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Rescooped by Steve Handsley from Health promotion. Social marketing
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Health promoting hospitals: a typology of different organizational approaches to health promotion

Health promoting hospitals: a typology of different organizational approaches to health promotion | Public health | Scoop.it

his paper draws on a review of the literature about the types of health promotion activities conducted by health promoting hospitals and an observation of how some Australian hospitals have structured the organizational arrangements to be more health promoting. This paper also draws on the experiences of one of the authors (A.J.) in managing and evaluating an organizational change process at a major specialist hospital in Adelaide, South Australia, that sought to re-orientate the hospital towards placing more emphasis on health promotion.


Via Giuseppe Fattori
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