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Public Education in the 21st Century
The challenges faced by Public Education in the early 21st Century
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Step-by-Step Guide to your Social Media Success - very nice

Step-by-Step Guide to your Social Media Success - very nice | Public Education in the 21st Century | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 9:03 AM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 4:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 7:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

Rescooped by Lorraine Wilson from SOCIAL MEDIA, what we think about!
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Content Curation: Truths, Threats, Motivations and Opportunities

Content Curation: Truths, Threats, Motivations and Opportunities | Public Education in the 21st Century | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello, Martin Gysler
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Giuseppe Mauriello's comment, March 28, 2012 7:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 1, 2012 11:14 PM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 1:48 AM
Thank you neulabs, I appreciate your support :)
Rescooped by Lorraine Wilson from SOCIAL MEDIA, what we think about!
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How Social Login Enhances Websites

How Social Login Enhances Websites | Public Education in the 21st Century | Scoop.it

Do you manage a site that encourages people to create user accounts?

 

Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

 

If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.

 

Why Social Login?

 

Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere...

 

Read more: http://www.socialmediaexaminer.com/how-social-login-enhances-membership-websites/


Via Martin Gysler
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