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Public Education in the 21st Century
The challenges faced by Public Education in the early 21st Century
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Step-by-Step Guide to your Social Media Success - very nice

Step-by-Step Guide to your Social Media Success - very nice | Public Education in the 21st Century | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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How Social Login Enhances Websites

How Social Login Enhances Websites | Public Education in the 21st Century | Scoop.it

Do you manage a site that encourages people to create user accounts?

 

Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

 

If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.

 

Why Social Login?

 

Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere...

 

Read more: http://www.socialmediaexaminer.com/how-social-login-enhances-membership-websites/


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Content Curation: Truths, Threats, Motivations and Opportunities

Content Curation: Truths, Threats, Motivations and Opportunities | Public Education in the 21st Century | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello, Martin Gysler
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Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
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Easily manage all your social network settings -- has anyone tried this?

Easily manage all your social network settings -- has anyone tried this? | Public Education in the 21st Century | Scoop.it

You having trouble managing your social network settings? We're to help you manage sites such as Facebook, Twitter, Pinterest, YouTube and more here is the tool you're waiting for long time and it's very easy to use. [note mg]

 

What is Bliss Control?

Bliss Control is simply a directory of links to manage your social media settings. The tool helps you easily access links to any settings page on the top social networks.

 

For example if you want to change your bio on Pinterest, you select those options on the homepage, hit “Go” and you’ll be taken to the right place on Pinterest to change your bio.

 

We were inspired to create this site following the success of Notification Control, a more basic site that we built.

 

Does Bliss Control use my login details?

No, we simply provide links to the right settings pages.

 

Should I be concerned about my privacy?
No, again, we’re only providing links, we don’t receive any information from you.

 

What actions do we list?

Change profile picture Change bio Delete account Change 3rd party permissions Change connected accounts Change password Change design Change username Change email Change mobile settings Change email settings Recover password

 

What services are supported?

Facebook Twitter StumbleUpon Pinterest Tumblr Foursquare YouTube LinkedIn Google+ Meetup Path Instagram Flickr

 

Try it, it's free: http://blisscontrol.com/ ;


Via Martin Gysler
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John van den Brink's comment, March 20, 2012 1:59 PM
Martin, thank you for this one!
Martin Gysler's comment, March 20, 2012 6:16 PM
You're welcome John. I'm glad if this tool is also useful for you!
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How to NOT Get Someone’s Attention in Social Media | Ann-Tran

How to NOT Get Someone’s Attention in Social Media | Ann-Tran | Public Education in the 21st Century | Scoop.it

I love this article. It summarizes a lot of common sense and know-ledge in very few words.

 

In the new world of social media, there is much to learn, whether in general or the behavior and customs. However, it would mostly enough to do the same things we do in real life ... unfortunately that seems to escape a great part of those active in social media.

 

The blog is protected and the text cannot be copied on the post here. [note mg]

 

 


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Plan on a #SocialMediaFail | Social Media Explorer

Plan on a #SocialMediaFail | Social Media Explorer | Public Education in the 21st Century | Scoop.it

Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”

 

Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:

 

“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”

 

Read more: http://bit.ly/HYPJHs


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