Leading data broker Acxiom's free AboutTheData.com service offers a glimpse of the ad-targeting information the company has collected about you. But opting out of targeted ads may not be so simple. Read this article by Dennis O'Reilly on CNET.
View the information Acxiom has collected about you
Before you send in your $5 to get the scoop on yourself, check out your Acxiom profile on AboutTheData.com. Considering the original sources of the information -- government agencies, businesses, retailers, and other public and private organizations -- the chances are pretty good you'll be in the company's database. Acxiom claims to have the lowdown on hundreds of millions of people around the world, and about half the population of the U.S.
Start by clicking the link at the bottom of the AboutTheData.com home page to "See and Edit Marketing Data about You." Complete an online form that asks for your name, address, complete birthday, e-mail address, and the last four digits of your Social Security number.
Usually I would hesitate to volunteer this information to a site I haven't done business with in the past. But data brokers such as Acxiom know a lot more about us than these basics.
After you enter the captcha and press Enter, Acxiom's marketing data about you is presented in six categories: Characteristics, Home, Vehicle, Economic, Shopping, and Household Interests. For example, the Economic category estimates your household income and indicates the type of credit cards you use, your purchasing history, and your lines of credit.