Public Datasets -...
Follow
Find tag "dataAwareness"
8.1K views | +0 today
Public Datasets - Open Data -
Your new post is loading...
Your new post is loading...
Rescooped by luiy from dataInnovation
Scoop.it!

From Data Ownership to #Data Usage: Personal Data Marketplaces | #PersonalData #myData

From Data Ownership to #Data Usage: Personal Data Marketplaces | #PersonalData #myData | Public Datasets - Open Data - | Scoop.it
In a world where more data is created than ever before, data ownership is gaining in importance. What are the possibilities for organisations and consumers?

Via Vanrijmenam, Fàtima Galan
luiy's insight:

Personal Data Marketplaces

 

This is just the beginning. There are also Big Data startups that are developing personal data marketplaces. These young companies are taking a different approach regarding Big Data and are empowering consumers to determine what’s done with their data and receive monetary rewards for the usage of their data.

 

One of such companies is Handshake. They are working hard to cut out the data brokers such as Experian or Acxiom and give consumers the power over their personal data. End-users are giving monetary rewards in exchange for their data and a bit of their time. Users can share the usual personal information as well as more detailed personal information about their hobbies and life. The more data is shared and the more time spent with Handshake, the more money consumers can make. According to Duncan White, CEO of Handshake, an individual can make up to $ 24.000 per year through the platform.  Of course this requires substantial time and dedication to the platform, but it is an interesting business model.

 

Another new startup is Ctrlio. This company is developing a platform for individuals to become more in control of their own data, decide what to do with the data and save money too via personalized offers. The advantage for brands is that they can make very relevant offers based on rich personal profiles, resulting in higher conversion rates.

A third Big Data startup targeting personal data is Datacoup. Currently they are running a beta where they offer users $8 a month in return for their data

 

___________________

 

Links

 

https://datacoup.com/ ; (PERSONAL DATA MARKETPLACE)

 

http://handshake.uk.com/hs/index.html

 

http://thenextweb.com/insider/2013/09/17/whats-the-true-value-of-your-personal-data-meet-the-people-who-want-to-help-you-sell-it/

 

http://ctrlio.com/

 

 

more...
Fàtima Galan's curator insight, May 30, 7:26 AM

"There are also Big Data startups that are developing personal data marketplaces. These young companies are taking a different approach regarding Big Data and are empowering consumers to determine what’s done with their data and receive monetary rewards for the usage of their data."

 

"Another new startup is Ctrlio. This company is developing a platform for individuals to become more in control of their own data, decide what to do with the data and save money too via personalized offers. The advantage for brands is that they can make very relevant offers based on rich personal profiles, resulting in higher conversion rates."

Rescooped by luiy from All about Open Linked Data and Semantic Web
Scoop.it!

A Glimpse into the #Data -Centered Future | #health #DataAwareness

A Glimpse into the #Data -Centered Future |  #health #DataAwareness | Public Datasets - Open Data - | Scoop.it

A short video that shows the possibilities of a truly connected world, where sophisticated, predictive analytics will harness the power of data to drive revolutionary new services.


Via Pekka Puhakka
more...
No comment yet.