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Rescooped by Danaka-Lyn Duquette from Canadian Affairs - Public relations
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Outraged over sexist chant, former SMU student returns degrees

Outraged over sexist chant, former SMU student returns degrees | Public Relations | Scoop.it
A former student at Saint Mary's University in Halifax returned two degrees Tuesday that he earned 18 years ago at the school, saying he's disgusted by a chant sung at frosh week that glorified the sexual assault of underage girls.

Via William Black
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wow...
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William Black's curator insight, September 17, 2013 9:53 PM

Proof that if you put a group of young people together they will do stupid things at times.  There is no excuse for such behaviour and the punishment must fit the crime.

Deanna Moore's curator insight, September 20, 2013 11:43 AM

The backlash of this event has proven that the punishment that was given isnt enough. Former students aregiving back the degrees they paid thousands of dollars for because the degree makes them look like a joke. Its sad that and event like this could have been prevented, if the dean of the school got the students to reherse what they had planned, it would have been shot down in seconds. Thats only if the ethics of the dean are the same as those who have turn in their degrees that is.These students have costed the future for some of these young professionals by giving that school a bad name. This was a million dollar mistake and the worst part is, not only are current students and past students suffering but the people who were involved only got a slap on the wrist. Its an outrage,  those kids should have been charged with slander. There was false claims that all St Mary's boys like their girls young, thats a very damaging accusation to any individual, male or female. Something more should be done, i am very dissapointed in the actions of those students.

Rescooped by Danaka-Lyn Duquette from Public Relations for events
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Public Relations

Public relations includes promotional activities that work to create a strong public image of the company. Public relations activities include helping the public to understand the company and its products.

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Rescooped by Danaka-Lyn Duquette from Public Relations, Social Media, Marketing Strategy, Video PR, Media Training
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Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community

Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community | Public Relations | Scoop.it
RT @CateF: RT @B2Community: Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study http://t.co/nv8MGelIq0

Via Bridge PR & Media Services
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Juliana M.'s curator insight, August 31, 2013 1:58 PM

PR crisis example - what NOT to do!

Deanna Moore's curator insight, September 13, 2013 9:04 PM

I think that the PR reps should have seen this coming. Given the previous launches from past expo's, the creaters have always had interesting ideas that made consumers extremely excited about the release of the product. When the X Box launched and the consumers didnt seem to interested about the product, the PR representitves should have come up with a solution to ensure that the issues were addressed. After they addressed the concerns of the target markets they should have found a way to fix the problems before the release date of the product. If the issue wasnt ignored for long periods of time the consumers wouldnt have lost faith in the creaters of the x box.  The main point is that if youre releasing a product to anyone, you should make sure that you have your PR reps availible to deal with crisis managment and not ignore the problems at hand.

Janine Lloyd's curator insight, November 27, 2013 1:57 AM

If you haven't read this case study article yet, it is a great examples of what companies do wrong in a crises situation:

Come out shrugging

Lose the conversationRetreat into silenceGet hurt by the competitionU-turn
Rescooped by Danaka-Lyn Duquette from Writing, Literature, Editing and Publishing
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Psychology of Color in Marketing Infographic

Psychology of Color in Marketing Infographic | Public Relations | Scoop.it
Did you know restaurants use red to stimulate appetite and blue creates a sense of trust and security in a brand? Learn more about the psychology of color.

Via MCLibrarianRMIT
Danaka-Lyn Duquette's insight:

wow! never knew that colours could be so affective :)

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MCLibrarianRMIT's curator insight, May 1, 2013 11:07 PM

Did you know "workers in a green environment have fewer stomach aches"? 

Rescooped by Danaka-Lyn Duquette from The Funnily Enough
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17 Reasons Book Manuscripts Are Rejected

17 Reasons Book Manuscripts Are Rejected | Public Relations | Scoop.it

Julie Scheina (Little, Brown editor) and Haile Ephron (writer and book reviewer at the Boston Globe) joined literary agent, Janet Reid for a 90 minute session about sending queries, editing manuscripts, and publishing books.


Via mooderino
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Rescooped by Danaka-Lyn Duquette from Pobre Gutenberg
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How to Publish Your Book (Infographic)

How to Publish Your Book (Infographic) | Public Relations | Scoop.it

"This entirely serious infographic details the steps involved in writing, editing, and publishing your first book."


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Rescooped by Danaka-Lyn Duquette from Digital Delights for Learners
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Leadership Activities for College Students

Leadership Activities for College Students | Public Relations | Scoop.it
The different kinds of leadership activities for college students are listed in this article. Some of the activities like role-playing, debating and event planning require active participation and are therefore, useful.

Via Ana Cristina Pratas
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Rescooped by Danaka-Lyn Duquette from Social Media PR Public Relations
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How Social Media Has Transformed Public Relations

How Social Media Has Transformed Public Relations | Public Relations | Scoop.it
NPR (blog) The Promises And Pitfalls Of Social Media — For Police NPR (blog) In Upper Darby, it took one police captain, who remains alluringly anonymous on the Twitter account, to realize that the department was missing a whole way of...

Via Josepf J Haslam
Danaka-Lyn Duquette's insight:

Social media is growing every single day ... i wonder when it will just completely take over ??

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Alex Marchese's curator insight, September 27, 2013 12:29 PM

This article was very interesting because im just going into PR and social media is a big part of most peoples lives my age and now pr is taking a big turn with all the new forms of social medias.

Carly Ethier's curator insight, September 27, 2013 1:32 PM

i think it's crazy how much we have adapt to socal media as it is now such a big part in our culture

Rescooped by Danaka-Lyn Duquette from Public Relations, Social Media and SEO from an Agency Perspective
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Instagram Reaches 150 Million Users, Rolling Out Ads Soon

Instagram Reaches 150 Million Users, Rolling Out Ads Soon | Public Relations | Scoop.it
Instagram has grown to more than 150 million users as the Facebook-owned photo-sharing service plans big changes for the year to come.

Via Summer Paris
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Rescooped by Danaka-Lyn Duquette from Public Relations Australia
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Reality check needed for journalists on social media

Reality check needed for journalists on social media | Public Relations | Scoop.it

The largest U.S. newspaper publisher as measured by total daily circulation, Gannett, has a new social media policy for journalists, and though it is similar to those established by many other news outlets, it does serve as a reminder that it’s getting harder than ever for journalists to draw the line between their public and private lives.


Via Jeff Domansky, Benjamin Haslem
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Jeff Domansky's curator insight, September 10, 2013 10:44 PM

The dilemma of social media, journalism and what's personal on social media for reporters.

Benjamin Haslem's curator insight, September 11, 2013 12:20 AM

It amazes me that so many journalists, happy to prominently display where and whom they work for, think a simple "views posted here do not necessarily reflect those of my employer etc" on a Twitter profile is enough to absolve their employer of any responsibility or guilt-by-association.

Gannett thinks not. 

WEDCBiz's curator insight, September 11, 2013 3:34 PM

When using social media it is often challenging to determine how to simultaneously be both personal and professional.  It is important for a small business to set up company policies.

Rescooped by Danaka-Lyn Duquette from Writing, Literature, Editing and Publishing
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The Art & Craft of Screenwriting « My Blank Page

The Art & Craft of Screenwriting « My Blank Page | Public Relations | Scoop.it
Posts about The Art & Craft of Screenwriting written by scriptcat

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Rescooped by Danaka-Lyn Duquette from MyWeb4Ed
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Web Design, Photo Editing and DTP software | Serif – Inspiring Creativity

Web Design, Photo Editing and DTP software | Serif – Inspiring Creativity | Public Relations | Scoop.it
The leading independent publisher of award-winning, great value software. Download our web design, photo editing, desktop publishing and graphics software now.

Via Carol Mortensen
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Carol Mortensen's curator insight, May 4, 2013 9:04 PM

I am very impressed with these Serif products.  PagePlus x6 makes amazing newsletters, flyers, etc. easily.  As a teacher, this is a great way to make and publish parent newsletters, create cute logos, and a varitey of other great options. 

 

Serif DrawPlus x6 is a rival to Fireworks which I've used for years.  However, I'm excited about the possiblities that DrawPlus offers in terms of things I use the most as an educator publishing educational content to the web, specifically, cutouts, drawings, and banners. 

 

There is a free download so you can check it out yourself and I believe it's well worth the time!  Take a look!

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Your Holiday Party, Your B2B Social Media Marketing Opportunity

Your Holiday Party, Your B2B Social Media Marketing Opportunity | Public Relations | Scoop.it

Do you plan to promote your B2B company’s holiday party through social media this year? Does your social media marketing strategy aim focus on lead generation? Are you inviting current, future or potential clients to your big bash? Then buckle up team, you have an awesome opportunity to optimize your event marketing strategy with social media!

 

5 ideas to help with your event planning using social media:

1. Create online invitations (you can also send print ones if you like to keep it traditional) that include links to your social sites. Incorporate a call-to-action above the links that encourages your guests to follow your social networks and join in on the holiday fun leading up to the event.2. Blog about it on your company page and share through social media. Invite media or industry bloggers to the event to get more press afterwards. Evoke a sense of anticipation and urgency in your expected guests by giving clues to a special guest or party surprise via your blog and social media.3. Engage your fans leading up to the event through social media. Even if they are not invited or cannot attend the event you can still include them in the festivities. You could create an advent calendar in Wildfire leading up to the big day with industry tips or holiday haikus written by employees. Allow fans an opportunity to be a part of the experience by a polling fans on Facebook for decor theme ideas. Creativity is key!4. Take photos of party attendees and post an album to Facebook after the event. Set your album tagging preferences to fans only. Announce via your social networks that you have posted the album and let fans tag their pictures. You will encourage attendees to “like” you on Facebook in order to tag photos. It is likely that if they attended your holiday party, they will have no qualms with liking your brand on Facebook and hearing more from your company after the event.5. Create an event hashtag that is relevant to your brand and live tweet from the holiday party. Play with your target keyphrases when crafting creative messaging. A party is a good time for many to discuss the event via their social networks and share their experiences with their followers. Having a dedicated hashtag can help you capture, organize and follow-up with the conversation during and afterward. You can even include an event tweet digest as part of your party re-cap blog post!
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Rescooped by Danaka-Lyn Duquette from Social Media PR Public Relations
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#PR Public Relations and Changes to Google via @GiniDietrich

#PR Public Relations and Changes to Google via @GiniDietrich | Public Relations | Scoop.it
A couple of weeks ago, ZDNet published an article called, “Did Google Just Kill PR Agencies?” While more than a bit, um, over-dramatic, it caused many people in our profession to freak out just a little bit.

Via Josepf J Haslam
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