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Psychology of Life
Weaving of thoughts, forging the tapestry of life
Curated by Patrick Tay
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The Five Personalities of Innovators: Which One Are You?

The Five Personalities of Innovators: Which One Are You? | Psychology of Life | Scoop.it
Whenever I try to conjure up what innovation looks like, the same slideshow of images clicks across my mind: that photo of Einstein with his tongue sticking out, Edison with his light bulb, Steve Jobs onstage in his black turtleneck, introducing...
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The Impact of U.S. Privacy Laws on Enterprise Marketing

The Impact of U.S. Privacy Laws on Enterprise Marketing | Psychology of Life | Scoop.it
Engagement strategies are creating new challenges for enterprise, including disclosure of protected personally identifiable information.

 

Many CMOs see social networks and mobile apps as the new grail of marketing, a golden ticket to fostering customer engagement. Whether or not this proves true, the rise of social-mobile means many companies are collecting massive amounts of information with the assistance of third-party software-as-a-service (SaaS) vendors.

 

These new engagement strategies and information storage models are creating important new challenges for enterprises, including those arising from the inappropriate use or disclosure of protected personally identifiable information.

 

In the United States companies must deal with several hundred state laws governing the capture of personal data, including social-mobile data, and an alphabet soup of federal regulations. But marketing programs using new technologies typically push the boundaries of these legal frameworks and challenge customer expectations around personal privacy.

 

In 2010, for example, The Wall Street Journal examined one hundred and one popular smartphone apps and found that more than half transmitted the phone’s unique identifier to third parties without user permission, and forty seven also sent the phone’s location. Five apps even sent gender, age, and other personal data. Similarly, Opperman v. Path Inc., a class law suit filed in May of 2012, asserts that apps from more than eighteen companies “surreptitiously harvest, upload, and illegally steal the owner’s address book data without the owner’s knowledge or consent.”

 

Data breaches are also raising the ire of citizens and regulators. Brands who engaged the email marketing firms Epsilon (Target, TiVo, Capital One, and others) and Silverpop (McDonald’s, Honda, Play.com, and others) faced PR nightmares when hackers broke into these third-party systems and exposed the personal information of millions of customers. According to a recent Ponemon Institute survey, the average loss in brand value from such data breaches, assuming an average starting value of $1.5 billion, ranged from $184 million to more than $330 million. This is between a 12% and 25% average loss.

 

As a result, we are now seeing significant increases in class actions related to privacy violations, an escalation in scrutiny by government agencies, and increased public and political attention on data privacy and security issues. Fortunately, there are some key strategies to consider in any marketing program that involves the collection or storage of personally identifiable information.


Here are seven.

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Top 5 Social Media Fails of 2012

Top 5 Social Media Fails of 2012 | Psychology of Life | Scoop.it

Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012.

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Creativity and Education: Why it Matters

Creativity and Education: Why it Matters | Psychology of Life | Scoop.it
Adobe has released Creativity and Education: Why it Matters, a new study that sheds light on the role of creativity in career success and the growing belief that creativity is not just a personality trait, but a learned skill.

Via Ana Cristina Pratas
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Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity | Psychology of Life | Scoop.it

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

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5 benefits of healthcare translation technology | Healthcare Finance News

5 benefits of healthcare translation technology | Healthcare Finance News | Psychology of Life | Scoop.it

With over 47 million residents in the U.S. whose primary language isn't English it stands to reason that all hospitals and healthcare clinics will encounter multilingual patients. Increasing state and federal requirements for communicating with limited English speakers have challenged hospital administrators to find cost-effective solutions.

Among those solutions are technologies that offer speech-to-speech and text-to-text communication from one language to another, said Jonathan Litchman, senior vice president, Science Applications International Corporation (SAIC). SAIC produces Omnifluent Health, a linguistics translation program integrated with automatic speech recognition technology. "Multilingual communication solutions (have) a huge impact on the healthcare industry,” he said. “Not only does it remove the language barrier between patients and their physicians, it also reduces the cost of medical interpretation and time associated with it, while increasing productivity and accuracy."

Litchman outlined five benefits translation technology has for healthcare.

1. Reduced costs

Healthcare translation technology can significantly reduce costs for hospitals and providers in their interpretation needs, while also boosting productivity. "This sort of technology is a low-hanging fruit CFOs and senior admins hardly recognize," Litchman said. "That cost saving can be leveraged to be used for more critical, clinical applications that are much more sensitive to cost cutting."

2. Reduced administrative and staff burden

Some healthcare organizations have a limited number of people available for interpretation, especially on an immediate basis. "The wait time for interpreters can sometimes be upwards to 25 minutes," Litchman said. Speech-to-speech technology can solve this the wait time problem, which places less of a burden on staff while increasing patient throughput. "That level of healthcare productivity is really a goal for most hospital administrations. It's something that's highly sought after: reduce costs of translation and save money? That hits a benefit twice."


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Teaching the ABCs of Attention, Balance and Compassion: Susan Kaiser Greenland at TEDxStudioCityED

Founder of the Inner Kids program, Susan Kaiser Greenland adapted adult meditation practices for kids, seeing a marked improvement in their capacity to focus, calm themselves, and manage stress. She is also the author of The Mindful Child.

Susan shares her insights on how children can learn practical skills to live more balanced, joyful lives. Her approach for teaching mindfulness to kids involves research-based techniques and playful activities.


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How Waiters Read Your Table

How Waiters Read Your Table | Psychology of Life | Scoop.it
Restaurants Train Servers to Judge Diners, Make Service More Personal; Nixing 'Hello, My Name Is…'...

Via Esther Stanhope
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It's Good To Be Sensitive! - 25 Wonderful Aspects Of Highly Sensitive People

It's Good To Be Sensitive! - 25 Wonderful Aspects Of Highly Sensitive People | Psychology of Life | Scoop.it
15-20% of people are highly sensitive and as a result often struggle to exist alongside their less sensitive brethren. However, despite this, there are still a multitude of reasons why it is great to be a highly sensitive person.
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5 Qualities of Charismatic People. How Many Do You Have?

5 Qualities of Charismatic People. How Many Do You Have? | Psychology of Life | Scoop.it
(Photo credit: Wikipedia) Hillary Clinton and Michelle Obama have it. Their husbands also have it. The “it” is charisma. Girls and women talk about the power of charisma – how they want it and how they admire it.
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House in Belas: function + beauty within its surrounding environment

House in Belas: function + beauty within its surrounding environment | Psychology of Life | Scoop.it

The House in Belas is a contemporary and inclusive project in tune with nature and reflective of local vernacular design.

The design intends to express a contemporary look onto the main aspects of traditional Portuguese architecture, with special attention to the balance and harmony between each building. The house consists of five different bodies, linked through passages.

Spaces between each body create a series of relationships, distances and views are generated, providing a rich and diverse atmosphere. The social areas are located in the core of it all, benefitting from the surrounding environment, and allowing a simple and functional distribution throughout the house.

 

Visit the link for a gallery of images of this beautiful and simple design...


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Lance Armstrong and the Prisoners' Dilemma of Doping in Professional Sports

Lance Armstrong and the Prisoners' Dilemma of Doping in Professional Sports | Psychology of Life | Scoop.it
Doping in professional sports?is back in the news, as the overwhelming evidence against Lance Armstrong led to his being stripped of his seven Tour de France titles and more. But instead of focusing on the issues of performance-enhancing?

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Ken Robinson says schools kill creativity | Video on TED.com

TED Talks Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.

Via Dr. Susan Bainbridge
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Ryoma Ohira's curator insight, March 21, 2013 10:59 AM

Sir Ken Robinson questions what the roles of educational institutions are today. Not related to cloud technologies but brings up good points about education.

Kelsey Anderson's curator insight, November 5, 2013 8:06 PM

I could listen to this podcast over and over again. Sir Ken Robinson is a witty and charming British man who’s unique insight about education is unarguable. The segment is about the lack of creativity in today’s education system and the disservice this void creates for our students. Robinson defines creativity as a “fundamental set of capacities that distinguish us human beings” and as the “process of original ideas that have value.” In the pod cast, Robinson argues that our school system inherently stifles creativity and promotes conformity. He believes our school system should be de”industrialized” and more “personalized.” This “revolutionary” personalization of our education system would view the arts as of equal importance to literacy. This pod cast episode is something every educator should listen to and consider. I have always believed in creativity in the classroom, but hearing Sir Ken Robinson’s opinions confirmed and furthered my passion about encouraging student to be creative in a variety of subjects. 

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3 Ideas For Cultivating Creativity At Work

3 Ideas For Cultivating Creativity At Work | Psychology of Life | Scoop.it

Associational thinking takes unrelated ideas and restructures them in novel ways. It's responsible for innovations from the theory of dinosaur extinction to Pinterest's groundbreaking layout. So how do you apply this principle to your business?

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Pushing Through The Perils of Teaching Online - ProfHacker - The Chronicle of Higher Education

Pushing Through The Perils of Teaching Online - ProfHacker - The Chronicle of Higher Education | Psychology of Life | Scoop.it

[This is a guest post by Doug Ward, an associate professor of journalism and the Budig Professor of Writing at the University of Kansas. You can find him online at www.kuediting.com and www.journalismtech.com, and follow him on Twitter @kuediting. Doug has written several guest posts before, most recently on grading with voice on an iPad.--@jbj]

I knew the student evaluations from my spring online class would be harsh, but that harshness exceeded anything I had imagined.

The class was disorganized, students said again and again.

The professor was distant and uninvolved, others growled.

Several students dismissed my attempt to promote peer learning, complained about a lack of feedback, moaned about the added cost of an online class, snarled about my ability as a teacher. One even suggested that I was unfit to teach.

This was unfamiliar territory. In my march toward tenure, I had consistently received stellar teaching evaluations. I throw myself into classes and experiment with new material, techniques and technologies. I work at learning the strengths and weaknesses of my students, always making time for them and learning about their aspirations. That has paid off, not only with tenure but with an award as the college journalism and mass communication teacher of the year.

I bring that up to offer perspective, not to boast. On the one hand, I was being told I was among the best of the best teachers. On the other hand, many students told me I was a failure online.

So where did I go wrong?


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The 10 mysteries of human behaviour that science can't explain - Telegraph

The 10 mysteries of human behaviour that science can't explain  - Telegraph | Psychology of Life | Scoop.it
Scientists have split the atom, put men on the moon and discovered the DNA of which we are made, but there are 10 key mysteries of human behaviour which they have failed to fully explain.
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How do colors affect purchases?

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by (How do colors affect purchases?
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