"A series of psychology experiments have confirmed for the first time that while tougher economic times decrease desire for most items, they also reliably increase women's yearning for products that boost their attractiveness..."
Humiliation is No Way to Teach PsychCentral.com (blog) Dr. Sapadin is a psychologist, author and success coach who takes joy in helping people reach their potential, enhance their relationships and overcome self-defeating patterns of behavior.
TIME How to Stimulate Curiosity TIME George Loewenstein, a professor of economics and psychology at Carnegie Mellon University, proposed an answer in the classic 1994 paper, “The Psychology of Curiosity.” Curiosity arises, Loewenstein wrote, “when...
The Psychology of Social Media: Finding Balance in an Evolving Digital World Huffington Post Just this month, a faculty member with expertise in social media was called upon by the news media to comment on a story about Instagram Beauty Contests.
"Forty-four per cent of Americans won't put up with more than three spam emails or online ads before they ignore a company completely; 83 per cent report irrelevant ads are getting in the way of activities such as working (20 per cent)..."
"...Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. You might be surprised at what you’ll learn and how it can transform your business for the better..."
SUMMARY: Social media marketing works because people are most invested in the relationships they've taken an active role in nurturing, Fausto Mendez writes. "This social media-based relationship between a brand and a customer isn't as strong as the connection between two real people, but it is much stronger than the relationship a customer forms with a brand through TV, print or Web ads," Mendez writes.
Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.
Let’s take a look at what’s covered:
Social Proof: When making decisions, we often look at the behavior of others as an example.Loss Aversion: The desire to avoid loss is a strong motivator for many.Anchoring: In decision making, we often judge our options by the first piece of information we have.Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.Authority: We are more persuaded by people and companies that we perceive to have authority.
With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.
"Brands seeking loyalty from consumers need to understand that shoppers want such a characteristic to be reciprocated, a survey has argued.
Analytic Partners, a marketing consultancy, surveyed 1,000 adults about their shopping behaviour and expectations, and found that 48% of those aged 18 to 44 years old thought that any loyalty they felt towards brands in the future would have to stem from the types of experiences brands created for them..."
The Psychology of Getting More Sales Daily Deal Media flash sales Editor's note: The following is a guest post by Marc Horne. Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and sales training.
The Psychology of Color in Marketing Small Business Trends The following infographic, created by the folks at WebpageFX, takes a look at the psychology of color and presents some common associations of different colors.
"Men are more likely than women to shop via their mobile phones, multimarket research by Kantar Media has revealed.
The research company said technology was helping to reverse the stereotype of the man who dislikes shopping, as its Global TGI index showed men in developed and emerging markets were more interested than women in mcommerce..."
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