Psychology ウェブシュフ
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3 Ways to Start Every Day Better

3 Ways to Start Every Day Better | Psychology ウェブシュフ | Scoop.it
Great athletes put the odds in their favor by having a routine that helps them start each day right. Why don't you? Here are three tips to do just that.

Via Luis Valdes
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The Lipstick Effect - How Recessions Reveal Female Mating Strategy

The Lipstick Effect - How Recessions Reveal Female Mating Strategy | Psychology ウェブシュフ | Scoop.it

"A series of psychology experiments have confirmed for the first time that while tougher economic times decrease desire for most items, they also reliably increase women's yearning for products that boost their attractiveness..."

 


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Nice Reverse Psychology: Don't tweet #WalkingDeadNT1! Zombie 'Walkers' Attack Twitter Users!

Nice Reverse Psychology: Don't tweet #WalkingDeadNT1! Zombie 'Walkers' Attack Twitter Users! | Psychology ウェブシュフ | Scoop.it

Our Follow list is crawling with walkers. And you thought the internet was safe!


French network NT1, which has just licensed Walking Dead for syndication in France, is running a guerrilla operation that gives people the thrill of being zombie-stalked … from Twitter.

 

A news article on their Walking Dead subsite alerts users to a “zombie virus” that’s contaminated NT1 employees. To avoid contamination, you’re advised:

NOT to Tweet the #walkingdeadNT1 hashtagNOT to comment on #walkingdeadNT1 posts on FacebookNOT to comment on the site...."


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Humiliation is No Way to Teach - PsychCentral.com (blog)

Humiliation is No Way to Teach - PsychCentral.com (blog) | Psychology ウェブシュフ | Scoop.it
Humiliation is No Way to Teach
PsychCentral.com (blog)
Dr. Sapadin is a psychologist, author and success coach who takes joy in helping people reach their potential, enhance their relationships and overcome self-defeating patterns of behavior.
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The Seven Sins of Consumer Psychology

The Seven Sins of Consumer Psychology | Psychology ウェブシュフ | Scoop.it

"...What I would like to share with you today is some observations about our field and some suggestions about how we can collectively make it stronger and more exciting to participate in..."

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Via Giovanni Benavides, Leona Ungerer
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How to Stimulate Curiosity - TIME

How to Stimulate Curiosity - TIME | Psychology ウェブシュフ | Scoop.it
TIME How to Stimulate Curiosity TIME George Loewenstein, a professor of economics and psychology at Carnegie Mellon University, proposed an answer in the classic 1994 paper, “The Psychology of Curiosity.” Curiosity arises, Loewenstein wrote, “when...

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The Psychology of Social Media: Finding Balance in an Evolving Digital World - Huffington Post

The Psychology of Social Media: Finding Balance in an Evolving Digital World - Huffington Post | Psychology ウェブシュフ | Scoop.it
The Psychology of Social Media: Finding Balance in an Evolving Digital World
Huffington Post
Just this month, a faculty member with expertise in social media was called upon by the news media to comment on a story about Instagram Beauty Contests.
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The psychology of work and careers - Houston Chronicle

The psychology of work and careers
Houston Chronicle
Is intelligence or a great personality more important when it comes to getting ahead at work? Is political savvy overrated?
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Indiantelevision.com > Media, Advertising & Marketing Watch > Americans are fed up with bad ads: Study

Indiantelevision.com > Media, Advertising & Marketing Watch > Americans are fed up with bad ads: Study | Psychology ウェブシュフ | Scoop.it

"Forty-four per cent of Americans won't put up with more than three spam emails or online ads before they ignore a company completely; 83 per cent report irrelevant ads are getting in the way of activities such as working (20 per cent)..."

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Eight Conversations Your Customers Want to Have With Your Brand

Eight Conversations Your Customers Want to Have With Your Brand | Psychology ウェブシュフ | Scoop.it

"...Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. You might be surprised at what you’ll learn and how it can transform your business for the better..."

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The secret psychology of effective social media relationships

The secret psychology of effective social media relationships | Psychology ウェブシュフ | Scoop.it

The psychology of social media marketing 

SUMMARY: Social media marketing works because people are most invested in the relationships they've taken an active role in nurturing, Fausto Mendez writes. "This social media-based relationship between a brand and a customer isn't as strong as the connection between two real people, but it is much stronger than the relationship a customer forms with a brand through TV, print or Web ads," Mendez writes. 

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Melissa Moore's curator insight, April 2, 2013 4:42 PM

Why building relationships - even via FB, Pinterest or Instagram is so imporant.

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For Penney, a Tough Lesson in Shopper Psychology

For Penney, a Tough Lesson in Shopper Psychology | Psychology ウェブシュフ | Scoop.it
Because of the quirks of human psychology, simplifying pricing isn’t so simple. J.C. Penney learned that lesson the hard way.

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Anita's curator insight, April 16, 2013 8:21 AM

When the numbers don't tell the whole story.

Deb Nystrom, REVELN's curator insight, July 24, 2013 3:16 PM

Connected to the last post regarding when and how to listen to customers, along with innovation.  ~  Deb

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Why Some People Refuse to Apologize

Why Some People Refuse to Apologize | Psychology ウェブシュフ | Scoop.it
Why some people find it so hard to say I’m sorry (Why Some People Refuse to Apologize | Psychology Today http://t.co/VgOX3YPCrw)

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Using Psychology to Increase Conversions [FREE White Paper] - Pardot

Using Psychology to Increase Conversions [FREE White Paper] - Pardot | Psychology ウェブシュフ | Scoop.it

Excerpt...

 

Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.

 

Let’s take a look at what’s covered:

Social Proof: When making decisions, we often look at the behavior of others as an example.Loss Aversion: The desire to avoid loss is a strong motivator for many.Anchoring: In decision making, we often judge our options by the first piece of information we have.Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.Authority: We are more persuaded by people and companies that we perceive to have authority.

 

With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.


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marketingIO's curator insight, June 5, 2013 12:22 PM

We admire the insight using psychology principles to improve marketing tactics, and this paper adds to the wealth of knowledge in this area. To see more content, search our filter for psychology or the tag conversions.


  • See the article at www.pardot.com
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The Key To Happiness Is Earning More Than Your Neighbors

The Key To Happiness Is Earning More Than Your Neighbors | Psychology ウェブシュフ | Scoop.it

"Happiness isn't so much about money, but whether we are doing better financially than our neighbors..."

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Consumers seek loyalty from brands: News from warc.com

Consumers seek loyalty from brands: News from warc.com | Psychology ウェブシュフ | Scoop.it

"Brands seeking loyalty from consumers need to understand that shoppers want such a characteristic to be reciprocated, a survey has argued.

Analytic Partners, a marketing consultancy, surveyed 1,000 adults about their shopping behaviour and expectations, and found that 48% of those aged 18 to 44 years old thought that any loyalty they felt towards brands in the future would have to stem from the types of experiences brands created for them..."

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Google: Has the 'Don't Be Evil' Company Lost Its Consumer Mojo? | InvestorPlace

Google: Has the 'Don't Be Evil' Company Lost Its Consumer Mojo? | InvestorPlace | Psychology ウェブシュフ | Scoop.it

"Google was supposed to be a company that played nice and dreamed up products of the future. But what it has evolved into has proved somewhat different..."

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Japan's Central Bank Uses Psychology to Spark Inflation - Businessweek

Japan's Central Bank Uses Psychology to Spark Inflation - Businessweek | Psychology ウェブシュフ | Scoop.it
Japan's Central Bank Uses Psychology to Spark Inflation
Businessweek
Japan's long battle against deflation may finally be ending – or so Japanese officials want us to believe.
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What, Me Worry? Why Worrying Does More Harm Than Good

What, Me Worry? Why Worrying Does More Harm Than Good | Psychology ウェブシュフ | Scoop.it
Worrying just makes you miserable. (What, Me Worry? Why Worrying Does More Harm Than Good | Psychology Today - http://t.co/eR0nNNbKo7)

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The Psychology of Getting More Sales - Daily Deal Media

The Psychology of Getting More Sales - Daily Deal Media | Psychology ウェブシュフ | Scoop.it
The Psychology of Getting More Sales
Daily Deal Media
flash sales Editor's note: The following is a guest post by Marc Horne. Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and sales training.
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The Psychology of Color in Marketing - Small Business Trends

The Psychology of Color in Marketing - Small Business Trends | Psychology ウェブシュフ | Scoop.it
The Psychology of Color in Marketing
Small Business Trends
The following infographic, created by the folks at WebpageFX, takes a look at the psychology of color and presents some common associations of different colors.
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Men lead the way in mobile shopping : News from warc.com

Men lead the way in mobile shopping : News from warc.com | Psychology ウェブシュフ | Scoop.it

"Men are more likely than women to shop via their mobile phones, multimarket research by Kantar Media has revealed.

The research company said technology was helping to reverse the stereotype of the man who dislikes shopping, as its Global TGI index showed men in developed and emerging markets were more interested than women in mcommerce..."

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The psychology of colors (Infographic)

The psychology of colors (Infographic) | Psychology ウェブシュフ | Scoop.it
Blog post at Creative Ramblings : Thinking of redesigning your website or changing things around? Welcome to the club!

I spent last weekend redoing this blog and my offici[..]

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 17, 2013 3:32 PM

Looking for ideas to redesign your website, logo, etc? Here is a nice infographic on the importance of colors in marketing. 

Art Mollengarden's curator insight, April 18, 2013 7:35 AM

A fun look at the psychology of colors...

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Why Are Small Investors Still Buying Gold? A Psychology Lesson - Forbes

Why Are Small Investors Still Buying Gold? A Psychology Lesson - Forbes | Psychology ウェブシュフ | Scoop.it
Indian Express
Why Are Small Investors Still Buying Gold? A Psychology Lesson
Forbes
Last week saw the most precipitous fall in gold prices in almost two years.
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