Much of healthcare delivery has traditionally been set-up to deal with a ‘brainless body’; yet we consistently complain that we cannot change patient and consumer behaviours and maintain adherence to treatment programmes. Healthcare systems are now recognising the limits of this model and that there are major benefits to better comprehending and engaging cognitive function: to better understand how we operate, why and how we make decisions, improve cognition so that people can better self-regulate, self-manage and take control, and finally that we need to do more to protect and maintain cognition in an increasingly ageing population.



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