Psychology Profes...
Follow
Find tag "color"
5.1K views | +0 today
Psychology Professionals
News and commentaries on psychology education, innovation, and other professional development topics
Curated by Adam Atodl
Your new post is loading...
Your new post is loading...
Scooped by Adam Atodl
Scoop.it!

The Psychology of Color In Logo Designs

The Psychology of Color In Logo Designs | Psychology Professionals | Scoop.it
Adam Atodl's insight:

Color is very important to brand recognition. Scientists and researchers believe certain colors make us feel a certain way about something like this infographic by The Logo Company suggests.

Red : Excitement, Youthful and Bold.
Green : Peaceful, Growth and Health. ( even eco-friendly)
Blue : Trust, Dependable and Strength.
Orange : Friendly, cheerful and confidence.
Black and White : Balanced, Netural and calm.

 
more...
No comment yet.
Scooped by Adam Atodl
Scoop.it!

The Psychology of Color in Web Design

The Psychology of Color in Web Design | Psychology Professionals | Scoop.it

Web design needs to do several things at once. It must look good. It must make sure the navigation of the website is clear. It must hold an internet user’s attention for as long as possible. And it must gently lead the user down the conversion funnel, quietly urging the user to do whatever action the site owners have as the goal of the site.

 

Because web design needs to have an influence over people’s behaviour, more and more designers have been looking to the psychology of color to help them create websites. They can play on cultural references to suggest trust, urgency or mystery to the target audience.

more...
No comment yet.