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When thigh gaps attack: Target's Photoshop fail goes viral - TODAY.com

When thigh gaps attack: Target's Photoshop fail goes viral - TODAY.com | Psychology of Media & Emerging Technologies | Scoop.it
Attack of the thigh gap! Yesterday, an observant blogger called out some pretty egregious Photoshop shenanigans on Target’s website; we...
Dr. Pamela Rutledge's insight:

Even if the overzealous Photoshopping in this particular image was an error, it shows that Photoshopping was very likely being used in all these images, reducing and smoothing the thigh lines.  The irony is that these are young women who are already on the long tail of the bell curve in good looks or they wouldn't be swimsuit models.. and the art director is 'fixing' them.  I get that Target (and any merchandiser) wants to show their clothes on attractive, fit people.  We all aspire to be attractive and fit.  But this exposes an SOP that needs to be addressed.  A couple of somebodies here weren't doing their job somewhere in Target.  One somebody should have caught what is clearly an error and another somebody should be addressing a more socially responsible way of presenting the human body.  If they're tidying up women, you can bet they're tidying up men, too.  The directive to 'get real' needs to come from the top.  It's time to respect the customer, inspire them, yes, but not make them aspire to the unachievable where  they cannot help but fail. 


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How to take advantage of the brain's preference of visual content & stories

How to take advantage of the brain's preference of visual content & stories | Psychology of Media & Emerging Technologies | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.

Via Ally Greer
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Karen Ostenried's curator insight, March 12, 8:09 PM

Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical. 

Dave Wood's curator insight, March 14, 6:58 PM

The first 2 sentences of this article sum it all up:

"On average, your readers will only read 28% of the words on a page.

Can you tell your whole story in 2-3 sentences? Probably not."

 

As graphic/visual coaches this reinforces the value of recording and working through visuals to support and enhance  the normal  talking and  note taking.

Raquel Oliveira's curator insight, March 15, 1:26 PM

Para aumentar a retenção na aprendizagem, a combinação de imagens e contação de histórias ainda são técnincas campeãs. Vamos pratica-las nas acoes educacionais ? 

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Bitstrips - Make your own comic strips and cartoon characters

Bitstrips - Make your own comic strips and cartoon characters | Psychology of Media & Emerging Technologies | Scoop.it
Bitstrips is your online funny pages. Turn yourself & your friends into cartoon characters, and create & share your own awesome comic strips!

Via Baiba Svenca
Dr. Pamela Rutledge's insight:

Make a comic strip out of your presentation - great tool to make sure your presentation actually tells a story.  (Use the comics or not, the key is the story!)

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Character Minutes's curator insight, March 8, 6:30 PM

Students could create a comic strip emphasizing a character trait.

John Rudkin's curator insight, March 9, 4:32 AM

These resource creation options are increasing in number.  Great stimulus for less willing readers.

Shawna Dix's curator insight, March 13, 12:00 PM

Great tool for my students to use when they create a project for me!

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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 


Via Guillaume Decugis
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Paula Silva's comment, March 3, 3:54 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
b2interactive's comment, March 6, 11:38 AM
Establishing quality should be the first step. If you start fast and focus on production, the quality will suffer and might not ever catch up. Less is more here.
Bertrand Marouzé's curator insight, April 22, 12:43 PM

Le lean est partout / lean is everywhere

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Here's the Wonderful Storytellers Ad by Google That Makes Us Smile

Here's the Wonderful Storytellers Ad by Google That Makes Us Smile | Psychology of Media & Emerging Technologies | Scoop.it

Not


Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

Google's wonderful Storytellers Ad celebrates more than storytellers.  It celebrates the fact that previously specialized knowledge is available to everyone, liberating not just creativity but the belief that we can all tell our stories and people will listen.  The ad uses the narrative from Andrew Stanton's TEDTalk on storytelling, few people explain the fundamental nature of humans as storytellers better.

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The Digital Rocking Chair's curator insight, March 3, 2:59 AM


Alex Billington:  '"We all love stories. We're born for them," says filmmaker Andrew Stanton (of Finding Nemo, Toy Story, Wall-E, John Carter) in this video that celebrates everyone who's ever had an idea, picked up a camera, or searched for a way to bring their story to life.'

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Forget the fakery! Teens tell us they're not cool with Photoshop - TODAY.com

Forget the fakery! Teens tell us they're not cool with Photoshop - TODAY.com | Psychology of Media & Emerging Technologies | Scoop.it
They say comparison is the thief of joy, and there is maybe no place this is truer than inside the minds of teenage girls. The TODAY/AOL...
Dr. Pamela Rutledge's insight:

A few years ago, I ran an exploratory (unpublished) study looking at Photoshopping Facebook profile pictures, which were the OMG du jour. An interesting fall-out was the indication that girls who felt competent using technology had better self-image.  (Not the goal of the survey, but sort of interesting never-the-less).  The other things that emerged were that 1) young women compared themselves to their peers much more than to celebrities, 2) the intention of Photoshopping was along the lines of 'putting your best foot forward' as my grandmother used to say, not being someone you weren't and 3) when this was presented at APA back in 2010, the audience members didn't seem to equate having their yearbook pics 'touched up' back in the day with the ability to Photoshop a Facebook profile pic.  How quickly we forget the urge to cover-up that stray hair or unwanted blemish in our youth.


On a separate note, it turns out that 'almost half' of the TODAY/AOL Body Image data is actually 39% of teens that 'feel dissatisfied after seeing celebs' (Since when did 39% = almost half?) Combining either 'feel satisfied' or 'are motivated to be healthier' gives you 58%.  If you add in the “I don’t compare”  you’ve got 63% of teen girls having a positive or neutral reaction, unless you consider 'motivated to be healthier' as a negative.  I know that’s not the grabber headline, but it does say something about the switch in impact.  Think about how many pictures of 'real women' are on the Internet now, compared to the number of those of Kate Moss or an airbrushed Jessica Alba.  Yay selfies.  Consider also how we’re primed to look for the negative in this issue.  :-)  

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Researchers Develop Social Media Lie Detector -LimeTree Blog

Researchers Develop Social Media Lie Detector -LimeTree Blog | Psychology of Media & Emerging Technologies | Scoop.it
In Greek mythology, Pheme was the personification of fame. Those who had her favor gained notability and those who crossed her earned notoriety. In today's
Dr. Pamela Rutledge's insight:

Oh the irony.  Two stories I found about the development of the 'lie detector app' said it detected based on sentiment and another two (including this one) said it determined veracity based on source. Already we need the app to find out how the app works.  In case you're thinking Pheme is going to provide due diligence for any online dating woes, no such luck.  It's targeted at government and news uses.  I've been expecting interesting developments in this direction, however, because when information is free and plentiful, the premium is on the quality of the filter to make it useful. WOM only goes so far.

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ShopSocially CEO: Social media has democratized marketing - Upstart

ShopSocially CEO: Social media has democratized marketing - Upstart | Psychology of Media & Emerging Technologies | Scoop.it
ShopSocially CEO: Social media has democratized marketing
Upstart
The best way to think about social media and how it has impacted commerce is that social media has democratized marketing.
Dr. Pamela Rutledge's insight:

Social technologies have definitely shifted the locus of control and redefined what it means to be 'expert.' 

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Stepping up for the win [Pitching Transmedia]

Stepping up for the win [Pitching Transmedia] | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

Shows the artistry & skill of planning, coordination and development that enables the audience to experience a story across multiple media platforms.  You have to have something solid to make a good pitch.

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The Digital Rocking Chair's curator insight, February 9, 11:53 PM


Pitching plays an important part in getting creative works off the ground.  Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona Milburn.

Peter (PJ) Fulcher-Meredith's curator insight, February 10, 5:47 PM

What a great little model/template for not only pitching but developing a compelling presentation!  I have stored this away for future reference.

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'Wearable' book allows reader to feel emotions of characters

'Wearable' book allows reader to feel emotions of characters | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

MIT 'wearable' book redefines multisensory media.  Interesting that article doesn't mention how they established the psychology - defining emotions, the physiological reaction of the emotions (or even how they know where the reader is on the page--maybe it's one emotion per page) but it's a stunning peek into the potential of combining technology with storytelling.  It's also another example of the importance of psychology as technology allows us to augment personal experience.  (Might even raise interesting ethical issues of impact of emotional response on different individuals.  Potential as therapeutic device to reset positive emotions.  Would it work in reverse, too?)

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Allan Dale Maurer's curator insight, January 30, 11:24 AM

Don't think it will be replacing my Kindle real soon.

 

Mariale Peñalosa Arguijo's curator insight, January 30, 11:28 AM

add your insight...

 10
Angel Somers's curator insight, February 1, 11:29 AM

I'm not sure If I am ready for this new literacy model.

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Should You Hire a Professional Doodler?

Should You Hire a Professional Doodler? | Psychology of Media & Emerging Technologies | Scoop.it
Many companies are now hiring specialized artists to record their brainstorming sessions. Here's why.
Dr. Pamela Rutledge's insight:

The brain processes visuals on a different path than words, so doodling brainstorms can generate completely different ideas than traditional notetaking and outlining.

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They're Watching You at Work

They're Watching You at Work | Psychology of Media & Emerging Technologies | Scoop.it
What happens when Big Data meets human resources? The emerging practice of "people analytics" is already transforming how employers hire, fire, and promote.
Dr. Pamela Rutledge's insight:

Statistical analytics is only as good as the assumptions and interpretations (put in by real people).  People analytics has to adjust to environmental pressures.  Can they model for changing needs and skills due to the disequilibrium of a rapidly changing world?  HR people analysts can learn from the potential short comings of relying too much on models (i.e. Long Term Capital hedge fund collapse) and make sure new tools stay just that, tools, and don't lead to the hubris of overreliance.

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Memloom: A New Way To Tell Stories

Memloom: A New Way To Tell Stories | Psychology of Media & Emerging Technologies | Scoop.it
Memloom, a new startup launching today, is looking to find a niche somewhere in between blogging and photo-printing services, like those provided by..

Via Karen Dietz
Dr. Pamela Rutledge's insight:

Is Memloom all that different from other digital storytelling tools?  I am hoping for a iPhone version where stories can be compiled on the fly, reflective of the chaos of real life.

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Betty Skeet's curator insight, January 9, 7:10 AM
A new way to tell stories?
Character Minutes's curator insight, January 9, 2:14 PM

Interesting  idea,  could use as a class project too!

corneja's curator insight, January 10, 8:27 PM

Memloon seems an easy tool for building stories for our photos. Could it will be used by brands? Maybe, I guess.

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Use the “Vanishing Spell” in PowerPoint

Use the “Vanishing Spell” in PowerPoint | Psychology of Media & Emerging Technologies | Scoop.it

...Speaking of the spell, do you remember the scene when Harry wished he knew a good Vanishing Spell to escape his fan Colin’s photograph-clicking spree? Or the time when Bill Weasley used this incantation to make a stack of scrolls disappear while cleaning up after a meeting of the Order of the Phoenix during Harry's first night at number twelve, Grimmauld Place?


Via Baiba Svenca
Dr. Pamela Rutledge's insight:

A cautionary note on special effects in PowerPoint: special effects, including music and videos, in a PowerPoint presentation can add energy BUT if not used well, they can be distracting, or worse, appear unprofessional and immature.  When my daughters first started using PPT in middle school, their reports were full of figures dashing in with screeching sounds and words appearing with flashing lights and drum rolls.  I have seen far too many 'grown-ups' add those and a myriad of other special effects as if they were the cure to death by PPT.  (They aren't.)  You may have heard the term 'font abuse' that comes from having so many choices and results in a sense of exploration and new found font freedom that drives restraint out the window.  Don't fall prey to 'special effect abuse' in your enthusiasm.  Some good rules to follow: 1) Draft your ENTIRE presentation before you even put it in PPT. 2) Use special effects ONLY when they reinforce your message, make your idea more understandable or facilitate the flow of the presentation. Remember that a presentation is for your audience, not to entertain yourself or demonstrate your special effects prowess.


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Lee Hall's curator insight, March 13, 4:05 PM

Great attention grabber for your presentation.

Lon Naylor's curator insight, March 24, 6:53 PM

Interesting animation using one of the "legacy" effects we tend to forget about...

Anna Costikoglou's curator insight, June 30, 12:44 AM

 Let objects or text disappear slowly behind an object and later make it appear slowly from behind the same object.

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The More-Hopeful Theses

This report reflects the responses to the sixth Future of the Internet survey, a canvassing of experts about their attitudes on the likely future impacts of
Dr. Pamela Rutledge's insight:

Pew Research's Future of the Internet Report  presents 'The More-Hopeful Theses' but compared to the alternative, what's not to like? Needless to say, I steadfastly remain a glass half-full person when it comes to media and technology.  Extraordinary opportunities come from a globally and socially-networked world.  We are in control of information now in a way we never have been before.  This also demands a level of self-regulation we haven't had to exercise. Self-regulation is the ability to behave in our long-term best interest and be consistent with our core values.  Self-regulation, it turns out, is a key factor in emotional well being because when we violate our values, we feel guilt, anxiety and shame. Therefore, the freedom of all this technology and connectivity is also an opportunity to exercise the 'muscle' of self-control and feel better about ourselves while reaping the benefits of 24/7 access, real time data and augmented experience.  I'd call that a win-win.


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You Are No Longer Allowed To Present

You Are No Longer Allowed To Present | Psychology of Media & Emerging Technologies | Scoop.it

Here are some reasons why your presentations are BAD!   We know that so many of you use programs like PowerPoint or Prezi because they have been around for a while, and it is what you know, but change is not always a bad thing, especially if that change can lead to presentations beyond your wildest imagination. 


Via Baiba Svenca
Dr. Pamela Rutledge's insight:

My take on good presentations:  1) Story 2) Content: Restrain your left brain 3) Design: the experience 4) Humor (optional).  Presenting starts with story and uses the visual design to reinforce and add new dimensions to your message. Design the experience, not the slides. Humor works if it's actually funny--not contrived. I've seen a lot that doesn't. Humor is optional.  If it comes naturally, great.  Focusing on story and image is mandatory.  Use serious restraint with putting words on your slides.  Words are processed by the rational, 'left-brain' which takes your audience out of any emotional experience and into thinking and linear processing.  Take them on a journey, don't give them a lecture.  If you feel compelled to give your audience words, give them a handout when you're done. 

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Wilko Dijkhuis's curator insight, March 10, 3:44 AM

things to think about (but also think about the content you are communicating)

Gavin Meikle's curator insight, March 10, 6:02 AM

A (mostly) great post with some sound advice for better presentations.  Here's my take on it .....
 

Design

At the risk of upsetting all those wonderful Graphic Designers out there, I would recommend going easy on the fancy designs.   They are not essential.  What is essential  is a clear simple strategy with one idea per slide, minimal text, no bullet points (yes I mean it!) and clear simple pictures, graphs and diagrams to illustrate your verbal messages.
 

Content
Developing compelling content is important but try to avoid using a script when you deliver.    reading scripts leads to flat, lifeless delivery and makes it much harder to respond, "on the fly2 to your audience.  Instead use  a few cue cards with key points only or a simple mind map.  Either will keep you on track without restricting your ability to improvise in response to audience reaction.

 

Story Telling
To true. Stories are much more engaging that lists of facts or endless graphs.  Stories also create emotional engagement which is needed if you want the audience to be motivated to do something after the presentation. 

 

Humour
Yes it is powerful but it is risky too.   Telling jokes rarely works and can lead to all sorts of problems (poor timing, inappropriate content etc.)  Instead use gentle self deprecating humour.  Be willing to poke a little fun at yourself and the audience will warm to you. 

rwestby's curator insight, March 10, 11:36 AM

PowToon, a Chrome Web App (in Beta) is a great presentation tool that can animate and jazz up even the most gray of presentations. Upgrades are available for those who like  a bit extra.

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7 Tools for Lean Content Marketing - Business 2 Community

7 Tools for Lean Content Marketing - Business 2 Community | Psychology of Media & Emerging Technologies | Scoop.it
Dr. Pamela Rutledge's insight:

#Leancontent: Tools to make better use of your time.  Love this description about going lean: "The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull."  Fits with the "Get-this-look-for-less"-inspired segment in Dr. Hogg's and my Science of Audience Engagement Workshop launching fall 2014.

The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull;
Read more at http://www.business2community.com/content-marketing/7-tools-lean-content-marketing-0800276#Z1TsAlR3iVtMlpTA.99
The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull;
Read more at http://www.business2community.com/content-marketing/7-tools-lean-content-marketing-0800276#Z1TsAlR3iVtMlpTA.99
The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBul
Read more at http://www.business2community.com/content-marketing/7-tools-lean-content-marketing-0800276#Z1TsAlR3iVtMlpTA.99
The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBul
Read more at http://www.business2community.com/content-marketing/7-tools-lean-content-marketing-0800276#Z1TsAlR3iVtMlpTA.99
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Friend or foe? The rise of online advertising aimed at kids

Friend or foe? The rise of online advertising aimed at kids | Psychology of Media & Emerging Technologies | Scoop.it
As most children have a 'digital footprint' before they are born, digital advertising raises questions about privacy and childhood
Dr. Pamela Rutledge's insight:

In the Psych of Audience Engagement & Persona Development course* we just finished talking about heuristics, visual persuasion and mental models. It's likely that kids are equally if not more savvy than grown-ups.  Either way, smart marketers are moving toward content creation that has value for the customer rather than increasingly sophisticated trickery.  Hard to trick people for long in this world.


*co-taught with Dr. Jerri Lynn Hogg in the Masters Program in Media Psychology at Fielding Graduate University.

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Selfie-esteem: Teens say selfies give a confidence boost - TODAY.com

Selfie-esteem: Teens say selfies give a confidence boost - TODAY.com | Psychology of Media & Emerging Technologies | Scoop.it
So much has been written about the kids these days and their selfies: They’re empowering! They’re a cry for help! They’re creating...
Dr. Pamela Rutledge's insight:

The pendulum continues to swing.  Teen's use of new technology such a taking selfies is normal behavior--expressions of identity, curiosity, creativity, and group affiliation.  What would be weird is if teens didn't experiment with all this stuff.

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The Future of Toys Is Augmented Reality - Techlicious (blog)

The Future of Toys Is Augmented Reality - Techlicious (blog) | Psychology of Media & Emerging Technologies | Scoop.it
Techlicious (blog)
The Future of Toys Is Augmented Reality
Techlicious (blog)
However, this year looks like it will be a turning point if Toy Fair is any indication.
Dr. Pamela Rutledge's insight:

Breaking the 4th wall in toys by augmenting experience. (At what point do we just admit that it's all 'reality'?)  And another example of control is in the hands of the consumer.


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Interview: Jay Bushman: "Social media storytelling is still in its infancy"

Interview: Jay Bushman: "Social media storytelling is still in its infancy" | Psychology of Media & Emerging Technologies | Scoop.it
For producer of YouTube-based series The Lizzie Bennet Diaries, digital still has many stories to tell...
Dr. Pamela Rutledge's insight:

The human brain is unique in it's ability to visualize, search for and create meaning from patterns and to project and anticipate future events to achieve meaning and closure.  The following quote from Bushman explains why this ability is key to good transmedia storytelling, providing the glue that keeps the audience in Flow: "The comic book theorist Scott McCloud famously wrote that in comic book, meaning is created in between the static panels.  I think Twitter (and a lot of social media) works largely in the same fashion – meaning is created in the spaces in between the tweetsIn the larger conversation." 


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Kinder, Sweeter 'American Idol' Just Did Something Sort of Shockingly Cruel and Awful

Kinder, Sweeter 'American Idol' Just Did Something Sort of Shockingly Cruel and Awful | Psychology of Media & Emerging Technologies | Scoop.it
"Hollywood Week" in Season 13 of "American Idol" took a grim new turn as axed contestants only learned their fate on a bus back to LAX.
Dr. Pamela Rutledge's insight:

Fan identification works both ways.  Disrespect of contestants = disrespect of fans.  The #Idol producers need to call in a media psychologist (hint, hint!) How ironic that they didn't see how cheated the fans would feel on behalf of the contestants for airplane hanger re-auditions and the Bus 1, Bus 2 trick. If you want the audience to live vicariously and root for contestants through the challenges and victories, you have to expect them to react personally to such contrived mistreatment.  

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BBC Radio 1's "Head Of Visualization" On How To Get To A Million YouTube Followers

BBC Radio 1's "Head Of Visualization" On How To Get To A Million YouTube Followers | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

Our brain is the original flight simulator.  Nothing is as powerful as the human brains' ability to visualize and imagine and fill in the storyworld of what we hear.  Years of storytellers have taken us on all kinds of journeys, from Lake Wobegon to War of the Worlds.  Very smart to hear that BBC Radio thinks of listeners as 'viewers.'

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The Digital Rocking Chair's curator insight, January 27, 11:20 PM


David Zax:  '“You’d be hard-pressed to find a young person who asks for an analog radio for Christmas,” admits Joe Harland, with wry British understatement. Harland works for BBC Radio 1 as its “head of visualization." If that sounds like something of an oxymoron for a radio station, well, that’s sort of the point' ...

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Twitter’s 2014 Strategy: The Intersection of Video and Data

Twitter’s 2014 Strategy: The Intersection of Video and Data | Psychology of Media & Emerging Technologies | Scoop.it
Twitter is doubling down on its second-screen pitch.
Dr. Pamela Rutledge's insight:

Customer-centric strategy - in spite of obvious monetization opps for Twitter, faciliating 'borderless' connectivity supports audience/user goals.  Shows Twitter's ability to think outside the tweet.


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8 Yawns To Inspire Your Next Nap

8 Yawns To Inspire Your Next Nap | Psychology of Media & Emerging Technologies | Scoop.it
It's one thing to want to show off the locale of your tropical vacation or your killer new haircut. But the mere existence of yawning selfies may be the proof that the 2013 Oxford word of the year has officially entered all realms of life.
Dr. Pamela Rutledge's insight:

Thanks to mirror neurons, empathy has multiple dimentions--both physical and emotional.  

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