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Rescooped by Dr. Pamela Rutledge from #transmediascoop
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Women of Transmedia | POV Blog | PBS

Women of Transmedia | POV Blog | PBS | Psychology of Media & Emerging Technologies | Scoop.it
Liz Nord profiles eight of the trailblazing women she's learned from while making her own transmedia documentary.

Via Simon Staffans
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Simon Staffans's curator insight, January 30, 2013 1:36 PM

A good start, this list!

Psychology of Media & Emerging Technologies
Where technology & media meet human experience
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Using social media responsibly during tragic events

Using social media responsibly during tragic events | Psychology of Media & Emerging Technologies | Scoop.it
COLORADO SPRINGS, Colo. - The shooting of a reporter and cameraman Wednesday morning played out for the world to see over social media. Hours after Alison Parker and Adam Ward were shot and killed, the shooter, Vester Flanagan, took to Twitter and Facebook. "There are so many uncharted waters with social media and this is…
Dr. Pamela Rutledge's insight:

It's not surprising that an outpouring of emotion of all kinds should flow across social media. It represents the 'social pulse' of society.  While not always pretty to look at, it lets us see what's going on in a gritty and unfiltered way. Raw emotions of concern, caring, outrage and defiance all show. Social media didn't invent the human experience of emotion, so it begs the question, where were all these emotions being expressed or repressed before?

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America's Greatest Makers Funds New Wearables

America's Greatest Makers Funds New Wearables | Psychology of Media & Emerging Technologies | Scoop.it
The America's Greatest Makers reality show will follow the drive and passion of a new wave of inventors, bringing making into the mainstream.
Dr. Pamela Rutledge's insight:

Nothing increases STEM enrollment like social validation.


Would love to see sidebar for aspiring kids of all ages explaining education and skills needed to create each invention.  We forget about the potential misinformation about the path to success when we glorify "dropping out of Harvard to start Facebook." Kids need to know that Zuckerman et al had pretty serious computer programming skills and significant effort backing up their clever idea and good timing. Harvard and degrees may not be necessary (sorry Harvard), but the skills and knowledge to manifest ideas AND the persistence to see it through definitely are.

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As Social Media Gets More Visual, It's Gotten More Invisible to Marketers

As Social Media Gets More Visual, It's Gotten More Invisible to Marketers | Psychology of Media & Emerging Technologies | Scoop.it
GumGum
Dr. Pamela Rutledge's insight:

A new generation of tracking technology to deal with the fact that "60% of all digital impressions are now driven by images." 

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It’s the Best of Times and Worst of Times for Storytelling

It’s the Best of Times and Worst of Times for Storytelling | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

The trouble with companies watching the world disrupt their business models is that it's hard for them to quit panicking long enough to raise their vision to reconceptualize how they can satisfy the market's core needs. (I'm not suggesting that this is EASY, btw, just necessary.) Think Kodak.  People don't want a better magazine any more than they wanted better film cameras.  www.audiencepsych.com 

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The Digital Rocking Chair's curator insight, August 13, 4:38 AM


ReadThisThing:  "Podcasts are blowing up, great stories are reaching more people than ever, people are paying for content, and the modern web is giving the world a better platform to tell stories than the world has ever seen."

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Why Oculus isn't pursuing augmented reality (Wired UK)

Why Oculus isn't pursuing augmented reality (Wired UK) | Psychology of Media & Emerging Technologies | Scoop.it
Oculus CEO Brendan Iribe outlines why the company is wholly focused on virtual reality, and how its technological cousin won't factor in for a long time

Via siobhan-o-flynn
Dr. Pamela Rutledge's insight:

Effective VR means constructing a "new" environmental experience independent of "reality." (Truly we need better words to differentiate these things). AR overlays reality and reality isn't controllable so it will continually be a noncooperative participant in the creation of presence and immersive experience. Successful AR installations needs a shift in conceptualization of what it can do and the purpose of juxtaposing information over reality. Is it integrative or does it provide a portal for experience? Is immersion really the goal? #mediapsych

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Richard Platt's curator insight, August 15, 3:22 PM

Oculus CEO Brendan Iribe, who outlined the reasons for keeping the realities divergent. In short? Augmented reality isn't advanced enough yet to match what Oculus can do with immersive VR, and they don't expect it to be for a long time yet.  "It is a different market because it's a different user experience," Iribe says. "You see the real world and [rendered models will] appear holographic for a long time, because matching the lighting of the real world through the glasses is incredibly difficult. You have an incredible perceptual system that can detect when things aren't quite right."   While that's a problem Microsoft may have to address with its own upcoming AR project, Hololens, Iribe thinks the industry may see a half-way point hybridising VR and AR.

Vivalist's curator insight, August 16, 5:26 AM

He says. "It won't show you video [via external cameras] because that won't be comfortable, but it'll scan in local space."

It seems to me like some techs already starts to emerge allowing just that (http://www.ximmerse.com/#!stero-camera/c1k4c) but I guess he knows wht is talking about right :)

 

"You see the real world and [rendered models will] appear holographic for a long time, because matching the lighting of the real world through the glasses is incredibly difficult. You have an incredible perceptual system that can detect when things aren't quite right."

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Wearable Technology Gets Emotional

Wearable Technology Gets Emotional | Psychology of Media & Emerging Technologies | Scoop.it
The next wave of wearables steers clear of fitness in favor of mental wellness.
Dr. Pamela Rutledge's insight:

Technology continues to empower the individual.  The "Quantifiable Self" technology is reaching beyond the physical to incorporate the psychological aspects of mood.  That connection has tremendous power for behavior change and self-growth.  You may have noticed that the self-help section of Barnes and Nobles is the largest in the store--and those are "just books".  When usability and price intersect with function, self-help wearable technology will explode. Fitbit is already synonymous with fitness tracker (lucky Fitbit) and wearables haven't even touched the potential in revealing the mind-body connection.

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Event Details

Event Details | Psychology of Media & Emerging Technologies | Scoop.it
Dr. Pamela Rutledge's insight:

Brands have a story. Audiences have a story. Psychology is the link to make them fit and achieve optimal engagement across media platforms. Join us! Learn the psychology of branding with story, transmedia strategy and audience engagement through persona development. Dr. Jerri Lynn Hogg and I are presenting an overview of Fielding's new certificate program in Brand Psychology and Audience Engagement in a webinar July 1 at 4pm PT. Courses in the certificate include the two we designed 'Branding and Transmedia Storytelling' and 'Audience Profiling'. For more info mscadmission@fielding.edu or check out audiencepsych.com

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Chinese Social Media Marketing Explained, Through One Super-Viral Selfie

Chinese Social Media Marketing Explained, Through One Super-Viral Selfie | Psychology of Media & Emerging Technologies | Scoop.it
how chinese star fan bing bing's new romance was seized on by social media marketers.
Dr. Pamela Rutledge's insight:

Key success factor not mentioned in all the brand leveraging opportunities: selfies feel personal, especially when they make eye contact and have context.  Weibo, like Twitter and SnapChat, enhances the effect because it feels more authentic and immediate than other types of social media. 

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Social Media And The Evolution Of Marketing

Social Media And The Evolution Of Marketing | Psychology of Media & Emerging Technologies | Scoop.it
Selling with proof, case studies and real customer testimonials is an age old technique. Has this changed with the advent of social media or morphed into something different?
Dr. Pamela Rutledge's insight:

Smart marketing is about getting shares.  Had a nice email from Tim Knowles that he had linked the article here with my blog post about the 2012 Obama campaign's use of social media--much more personal (not to mention effective)way of reaching out than letting a ping do the connecting for you.  


Knowles' post also highlights a couple of important points which are easily forgotten in the plethora of social media tools and channels. First, it's not about the tools. You must find and really get to know your audience.  The second is clearing the airspace so your message can be heard.  This requires that you, in the tradition of the Ancient Greeks, also "know thyself"--or have developed your core brand story-- because the customer-brand connection are psychologically interdependent.  


Brands tell a lot of stories--and through the eyes of a narrative psychologist everything is fundamentally a story--but that is different from THE brand story, the core story that encapsulate the values and purpose of the brand.  THE brand story should be the north star that guides all other stories you tell.  


Getting your message heard is about the intersection of stories--the union of the audience's story with that of your brand. Most messaging is like a collision, like sheep butting heads.  Noisy, unpleasant, and winning takes a long time.  The intersection of stories is where meaning and experience are created in the mind of the consumer; where the relationship begins.  When the brand and consumer stories fit, they become inseparable, part of the consumer's identity.  Are you an Apple or  PC person?  A Coke or a Pepsi person?  These stories work not just because of good brand stories, but because the brand stories intersected with consumer stories and created a shared story with larger meaning.

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6 Technologies Shaping Higher Education

6 Technologies Shaping Higher Education | Psychology of Media & Emerging Technologies | Scoop.it

TThe NMC Horizon Report looks at the technologies that will shape the future of higher education over the next 1-5 years.


Via Ana Cristina Pratas
Dr. Pamela Rutledge's insight:

The examples highlighted in this article--flipped classrooms, wearables, 'Internet of things' equipped classrooms--spark the imagination with their potential.  I fear that the adoption rate will be, sadly, slower than the article projects given that we still have people debating the evils of social technologies and video games unable to lift their view high enough to see the learning concepts that frame the content.  The good news is that some of the stalwarts of technophobia, such as the American Association of Pediatricians who published some of the more unreasonably restrictive guidelines for childhood screen time, are reevaluating their positions, and school districts are starting to think about introducing the long-needed "CyberCivics" into their curriculum.  

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TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first screen’

TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first screen’ | Psychology of Media & Emerging Technologies | Scoop.it
France Télévisions’ director of future media Eric Scherer on the trends providing headaches and huge opportunities alike for television firms
Dr. Pamela Rutledge's insight:

Woe to the industries that sit back and think TV is the only place where mobile is the first screen.  Scherer highlights the need for mobile, interactive and LIVE.  The implications are far greater than just retooling the website.

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The roles of transparency and trust in a real time, big data world are much more important.  Scherer's talking about TV's access to consumer data, but the ability to see and track ultimately cuts both ways.  We will see politicians crash and burn if they continue to assume that keeping your head down and nondisclosure are viable strategies for misdeeds and missteps.  Whatever the headaches of mobile and real time interactivity as disrupting technologies, I'm a huge fan of transparency and trust as meaningful social currency replacing 'who you know' and 'what you can get away with' in government and business.  Ironically, this giant free-for-all we call the Internet may be the driver for a renewed society-wide focus on ethics and values. #mediapsych Ketchup may come out of the bottle all at once, but it will only disguise a bad hamburger for so long

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How To Convince Your Boss You Need a Content Marketing Software

How To Convince Your Boss You Need a Content Marketing Software | Psychology of Media & Emerging Technologies | Scoop.it
You’re the most important element of your content marketing, not the software. Software is just a tool. Your company trusts you to make the decisions.
Dr. Pamela Rutledge's insight:

If your organization's marketing team is in denial about the whole concept of content marketing, showing them demo of what good content marketing software actually does can be a real eye-opener.  Maybe it can be the thin edge of the wedge into a larger conversation about delivering value before the sale.  (Yes, I'm always the optimist!)

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The media is the message

The media is the message | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

The media isn't the message (and Jeff Gomez never says that).  It is the grand disrupter, the gamechanger, the brain bender.  The innovations in media technologies have upended traditional storytelling across all industries and challenged storytellers to learn new tools.  Media technologies and network connectivity have also, as Gomez points out, rewired consumer's brain with a new set of assumptions and expectation about the function and role of media.  Where media becomes part of the message, is in how it frames content within that set of expectations and meanings.  Our expectations of content, impact and interactivity are vastly different across platforms, i.e. mobile versus the big screen or web versus TV or digital versus paper.  The new environment as Gomez notes, demands integration of expectations in the content design

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The Digital Rocking Chair's curator insight, April 13, 2:45 PM


Keith Barclay:  "Starlight Runner’s Jeff Gomez talked transmedia at the recent edition of FILMART in Hong Kong. After headlining the event’s T for Transmedia conference session, the world’s #1 exponent of successful transmedia campaigns sat down for a chat with SCREENZ about his work."

Jahmila Canale's curator insight, April 18, 7:38 AM

Una nueva manera de ver la comunicación. Encontrado en sugerencias. 

Jo Campbell's curator insight, April 19, 11:41 PM

The use of transmedia and platforms in teaching

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Nixie | The first wearable camera that can fly

Nixie | The first wearable camera that can fly | Psychology of Media & Emerging Technologies | Scoop.it
Dr. Pamela Rutledge's insight:

This takes selfies to a whole new realm. I love the use of imagination manifested in technology to defy our assumptions about physical constraints. However, I'm pretty sure theme parks will find them, like selfie sticks, somewhat annoying. Fun to image the potential. Makes me want to hum the Jetson's theme song.

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How to Fake a Movie That Takes Place Entirely on a Laptop: DP/Producer Adam Sidman on Unfriended

How to Fake a Movie That Takes Place Entirely on a Laptop: DP/Producer Adam Sidman on Unfriended | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

This shows how laptop and cellphone frames have become markers of authenticity and unmediated experience.  Nothing says up close and personal like Facetime.

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The Digital Rocking Chair's curator insight, August 15, 4:58 AM


Matt Mulcahey:  "Instead of limiting point of view to a single shaky handheld camera wielded by one of the characters, Unfriended unfolds entirely on the Mac laptop of Blaire, a high schooler who, along with five or her friends, is terrorized by the spirit of a cyberbullied classmate on the year anniversary of her suicide" ...

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The Great Narrative

The Great Narrative | Psychology of Media & Emerging Technologies | Scoop.it
Over the summer I’ve actively tried to avoid doing what I’ve been doing for the past couple of decades – craft stories, design and produce them and tell them to an intended audience. I’ve found tha...
Dr. Pamela Rutledge's insight:

Simon identifies a troubling trend. I wouldn't call is emptiness as much as fearfulness. People are telling their own stories and people are afraid. They feel attacked and powerless. Fear constricts the brain, makes it less open to new ideas and more likely to cleve to something known and certain--whether it's beliefs or people. Challenging those increases fear. This is why, historically, people have given away freedoms and stood by and watched heinous acts to maintain their sense of cognitive "safety." There are powerful stories out there that offer a sense of security and certainty about how the world works. They are often the ones behind radical positions of religion, politics and terrorism. The success of terrorist groups is offering affiliation and certainty. We do need good storytellers, we need ones that can offer hope and meaning without telling people that the way they do things is wrong. This may be counter-intuitive, but if you challenge people's core beliefs and worldview, then you won't get them on board. First give them hope that we can rise above. Positive emotions make people more receptive to new ideas, more resilient and have more belief in their own power. The best leaders inspire hope, then lead to change. #mediapsych #leadershippsych

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How To Make A Fairy Tale Convert : The Art Of Storytelling

How To Make A Fairy Tale Convert : The Art Of Storytelling - Marketing & Growth Hacking - Medium
By now, companies and brands across the world are well aware of the fact that irrespective of how different their produc…

Via José Carlos, siobhan-o-flynn
Dr. Pamela Rutledge's insight:

Nice example of how visual "packaging" makes something you probably already know fun and interesting. Good thing, too. Storytelling is a critical skill because it is how the brain understands and stores information. And maybe each variation of presentation using image or language lets you hear it a little differently each time. Lurking psychological principles: repetition increases learning; frequency increases liking and personal relevance or salience; image engages instinctive, faster and more emotional processing than text alone. 

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Art Jones's curator insight, July 7, 9:52 AM

What to employ storytelling to engage your audience, then implement these easy to follow story formula ideas.

Brad Tollefson's curator insight, July 24, 1:08 PM

Remember,

“A brand is a story that is always being told.”


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The Most Important Movie of 2015 Is a VR Cartoon About a Hedgehog

The Most Important Movie of 2015 Is a VR Cartoon About a Hedgehog | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

"Oculus Story Studio's new (& cute) animated short "Henry" brings the psychology of empathy (and much more) into the forefront of development and design.  Yes, it will change the way the audience watches and thinks about movies, but it will only succeed as an artform if filmmakers, storytellers and producers understanding the fundamentals that create empathy, how empathy differs from sympathy and other forms of emotional response, how the sense of presence changes with perception and how people attribute meaning like intentionality in a 'shared space.'  The most telling quote in the article is a parenthetical aside when Saschka Unseld is quoted as saying that the change in connection makes comedy twice as hard because Buster Keaton-esque physical comedy just feels “mean.”  VR will force the examination of all the conventional filmmaking rules of thumb for transmitting engagement and emotion--without which the story isn't successful. #mediapsych  More than ever, it's the psychology that matters.

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The Digital Rocking Chair's curator insight, July 29, 1:57 AM


Angela Watercutter:  "Oculus Story Studio's new project is more than a cute animated short--it's a test case for narrative techniques that could change the way we watch movies."

Henrik Safegaard - Cloneartist's curator insight, August 3, 2:22 PM


Angela Watercutter:  "Oculus Story Studio's new project is more than a cute animated short--it's a test case for narrative techniques that could change the way we watch movies."

Melanie Hundley's curator insight, August 4, 10:20 AM


Angela Watercutter:  "Oculus Story Studio's new project is more than a cute animated short--it's a test case for narrative techniques that could change the way we watch movies."

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How Video Games Are Changing The Way We Grieve | Collectively

How Video Games Are Changing The Way We Grieve | Collectively | Psychology of Media & Emerging Technologies | Scoop.it
Why in-game design is more important than ever.
Dr. Pamela Rutledge's insight:

Ryan and Amy Green's video game "That Dragon, Cancer" gives new meaning to the term serious games.  What transpired through the design and development, chronicling their journey with their young son's terminal cancer, shows the power of a narrative in game form to process tragedy and honor life by progressing through a story, experience emotional highs and lows and provide a safe environment--sort of an emotional halfway house--to get in touch with the frightening reality of losing a child.  I can't imagine the pain and admire the Green's willingness to share their journey in a way others can experience it. 

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Utah school creates 'texting lane' for phone-focused walkers

Utah school creates 'texting lane' for phone-focused walkers | Psychology of Media & Emerging Technologies | Scoop.it
One Utah university is giving students glued to their cellphones a place to call their own: a designated lane for texting while walking. The neon green lanes painted on the stairs to the gym at Utah Valley ...

Via Jerri Lynn Hogg
Dr. Pamela Rutledge's insight:

Ironically, the act of creating the 'texting while walking' lane forces student to consider how they use technology while walking in order to pick the right lane. The choice forces students to stop and think about it. The result? Momentary tech mindfulness. Reverse psychology (aka good parenting).

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Jerri Lynn Hogg's curator insight, June 24, 6:11 AM

Sign of the times as we shift to adapt to the influence of technology.  The question remains how this shift influences our behavior.  Will the developed neural pathways provide us with the additional sensory information we need to not make this a really unsafe idea? 

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How Transmedia Made LEGO the Most Powerful Brand in the World

How Transmedia Made LEGO the Most Powerful Brand in the World | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

LEGO did a great job of activating two profound assets in their transmedia efforts: 1) a product that was itself essentially about nontraditional storytelling and 2) a highly psychologically-invested customer base who had linked their own stories with LEGO over a lifespan of play.

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The Digital Rocking Chair's curator insight, May 30, 4:08 AM


Rick DeMott:  "The tremendous success of LEGO’s storytelling and world-building can be seen in toys, games, TV, movies and even fan fiction."

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FilmRaise: How Social Innovation Impacts The Film Issue Space Media Psychology Review

FilmRaise: How Social Innovation Impacts The Film Issue Space Media Psychology Review | Psychology of Media & Emerging Technologies | Scoop.it
Stephen White, MA Abstract: Through film and documentaries, change makers, media, non-profits, and for-profits in the film issue space, are all using metrics and data to evaluate their impact. They want to be able to say that their movie raised awareness, corrected an unjust law, or changed people’s behavior. They are developing scientific methods to ...
Dr. Pamela Rutledge's insight:

New paper by Stephen White available on the Media Psychology Review online academic journal.  The journal is published by the Media Psychology Research Center.  It was created to further cross-disciplinary and non-traditional examinations of the psychology of media and technology.  In this article, White explores the potential for integrating positive psychology into the evaluation of media impact.  


We welcome article submissions from practitioners as well as academicians. For more information, see http://mprcenter.org/review/submissions/


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The future of social relations

The future of social relations | Psychology of Media & Emerging Technologies | Scoop.it
Overview of responsesBackgroundTechnology experts embrace the use of networked communications technologies and are naturally inclined to find them to be useful
Dr. Pamela Rutledge's insight:

Everyone who has made a new friend, colleague or partner, met a new idea, found like-minded individuals, participated in a meaningful discussion, seen a picture of a long-distance relation, been inspired, or come across a new opportunity recognizes beyond a shadow of a doubt the potential for social expansion from peer-to-peer connectivity.  Does the Internet have a downside?  Sure. But as soon as we recognize the Internet as an extension of our social world and not some "other place," we will begin to focus more on 'cyber civics' and digital citizenship, and more effectively applying behavioral values and norms. People do seem, however, continually surprised that the full range of human behavior that exists offline should be manifest online.  Only to more people.  This is, in spite of our initial revulsion, a good thing as it raises our awareness to social problems that existing beyond our peripheral vision (or our particular set of blinders.)  Cyberbullying, for example, has significantly increased awareness of bullying offline as well as on.  Cell phone and elevator surveillance videos have changed our awareness of domestic violence from academic to visceral.


The landscape of the Internet helps us overcome some of the less productive social norms that offline behavior reenforces out of habit, negative stereotypes such as racial and gender bias.  Evidence suggests that individual identity growth that occurs in the anonymity of online environments translates into positive offline behaviors.  Can we continue to transfer the positive growth experiences on the Internet to break down previously entrenched social barriers offline?  I like to think so.  

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Minecraft and The Future of Transmedia Learning

Minecraft and The Future of Transmedia Learning | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

An excellent article that explores the link between Minecraft and the concept of transmedia education.  It underscores the importance of defining transmedia as a cross-media experience and critical 21st century literacy (and not immediately escalating to images of a Hollywood franchise).  It also contains links to a couple of very good 'transmedia education' resources if you haven't read them.

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Cindy Rudy's curator insight, April 24, 8:29 AM

A whole new term for me: transmedia learning!

Mónica Beloso's curator insight, April 24, 7:34 PM

añada su visión ...

Minna Kilpeläinen's curator insight, May 3, 4:05 PM
Barry Joseph: "Transmedia play “involves experimentation with and participation in a transmedia experience, but also applies to media that has no storyline, such as open-ended video games.” Open-ended games like Minecraft."
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Chevy Runs Digital Video Ads in Print (Yes, You Read That Right)

Chevy Runs Digital Video Ads in Print (Yes, You Read That Right) | Psychology of Media & Emerging Technologies | Scoop.it
The print ads include a video player, which allows readers to watch one of three short videos created by Chevy's creative agency.
Dr. Pamela Rutledge's insight:

Video in print gives new meaning to the term "reverse engineering."  While not new (CBS, for example, had in-print video in 2009), Chevy videos are less advertising and a bit more human--more about story rather than a sell, making the impact of video in static print all the more impactful.  As prices of this fall (implications in this article are that this is a 'big budget' endeavor), it will be fun to watch another boundary dissolve.  Harry Potter's moving newspapers aren't all that far away.  

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