Beautiful, interactive compilation of media to tell the story of Annie Londonderry's 1984 bicycle ride that made her a social icon and habinger of the feminist movement, or what Henry James' called the "New Woman." Raises an interesting question of the boundaries between storytelling as fiction and as journalism; transmedia stories by design leave more "meaning" gaps for the audience to fill from the assemblage of nonlinear information. We know the experience of transmedia is more immersive. Is the cognitive understanding of the content different or just emotionally richer compared to traditional linear journalism?
Preview and download the course iTunes U: A Course Creation Guide for Educators on iTunes U. (RT @sjunkins: An iTunes U Course on How to Create an iTunes U Course from the brilliant mind of @TresslerTech.
Infographics are interesting–a mash of (hopefully) easily-consumed visuals (so, symbols, shapes, and images) and added relevant character-based data (so, numbers, words, and brief sentences).
The learning application for them is clear, with many academic standards–including the Common Core standards–requiring teachers to use a variety of media forms, charts, and other data for both information reading as well as general fluency...
Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date average for Smash on Syfy’s sibling network NBC.
Coca-Cola has recognized the value of using content to engage its audience and has outlined its new content strategy in two videos. B2B marketers can learn three important lessons from this new initiative.
The New York Times is now going to offere weekly prompts and memes to integratate its paper with other learning texts and events to help teachers meet CCSS (new kids of text complexity, integration of texts, argument vs. persausion, and non-fiction texts).
"So, beginning Sept. 21, each Friday you’ll find three quick, classroom-tested tasks that ask students to do Common Core-focused work with that week’s Times.'
Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.
From reviewed article by The Next Web:
"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.
You’ll need to sign up with your Twitter or Facebook credentials.
Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.
You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.
“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”
Leaders in the field of transmedia storytelling converged at the National Association of Broadcasters Show to discuss its potential for engaging audiences...
'...Jenkins next introduced Gale Anne Hurd, asking her to speak on any struggles with the transmedia expecations for The Walking Dead franchise. Jenkins noted that the zombie series was based on “a comic book that’s well known by comic readers, maybe not so well known by viewers of AMC, and you had to work to keep both satisfied.” Gale responded,
Genre fans are already very familiar with transmedia, because most of the properties they respond to have existed in another medium . . . look at Lord of the Rings, [and] some of the films I’ve done, including The Punisher, which became a THQ video game which started as a comic book.
Hurd discussed how transmedia can go in the other direction, mentioning how The Terminator and Aliens both ended up spawning comic books and games. Hurd notes, however, that fans of these works can be “the most demanding, because they feel an enormous connection to the material which has pre-existed, and the first thing you have to respond to is fear.” Fans, with their deep connections to the original material, are often afraid the adaptation won’t remain true to the original when they learn of new media extensions. Part of the solution to this is to involve the creators to make sure they’re happy with the direction the material is being taken. In the case of The Walking Dead, the creator, Robert Kirkman, came on board as Executive Producer and writer. Getting this information out to the fans was important to alleviate their fear, to give them confidence the adaptation would remain true. The other piece was deciding when to air the adaptation to get the most eyeballs on it, especially from the genre fans. AMC airs FearFest in the weeks leading up to Halloween, and the Walking Dead team believed this would be the best venue to air The Walking Dead pilot in order to reach AMC viewers who were already fans of the genre. The next decision was where to start marketing the project....'
In social psychology, groups often define themselves by what they are not as much as by what they are. Trying to figure out WTF isn't transmedia might be an interesting exercise to see where the boundaries lie.
Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"
Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation. Narrative = cognitive coherence and participation = stakeholders.
Eddie Rehfeldt: "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
Pinterest has already changed the way marketers think about commerce. But it may also be ushering in a new form of storytelling. Transmedia company BeActive is using Pinterest to share one work of fiction through a combination of episodic videos, audio snippets, and visual pins.
Beat Girl is part graphic novel, part TV show, and all on Pinterest. It tells the story of fictional DJ Heather Jennings in a method that’s not quite TV show, not quite in-person character sketch, and not quite graphic novel. With 160 pins and counting, viewers can catch new glimpses of Jennings’ life added daily. The interactive drama is presented as a prequel to an upcoming multi-platform video series.
While the finished product may be a genre of entertainment never seen before, BeActive CEO Nuno Bernardo says it’s rooted in a much older art form. “We wanted to bring back the popular Photonovels of the ‘60s to the new digital generation,” he said in a statement. “The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images”.
Bernardo told the Daily Dot that although Beat Girl is based on a novel, he found it to be a story uniquely suited for multiple platforms.
360 degree storytelling - Transmedia is multi-disciplinary not just multi-channel. The design of nonlinear, multiplatform, additive narratives can (and should) take advantage of innovations and best practices across all media technologies. The audience already knows the difference.
Journalism is telling stories. Transmedia is the way the human brain works -- creating meaning from multiple sources. Intentionally combining the two creates a more immersive experience of news. Perhaps more likely to increase empathy for what others go through.