Psychology of Media & Emerging Technologies
71
Where technology & media meet human experience
Follow
Scooped by Dr. Pamela Rutledge onto Psychology of Media & Emerging Technologies
Scoop.it!

5 Tips for Transmedia Storytelling

5 Tips for Transmedia Storytelling | Psychology of Media & Emerging Technologies | Scoop.it
Dr. Pamela Rutledge's insight:

No matter what the budget, it starts with story.

No comment yet.
Dr. Pamela Rutledge is also curating
Leadership Psychology
Discover Topics Dr. Pamela Rutledge is following
Digital Presentations in Education Transmedia: Storytelling for the Digital Age Pervasive Entertainment Times Tracking Transmedia #transmediascoop Transmedia Spain
and 3 others
Your new post is loading...
Rescooped by Dr. Pamela Rutledge from #transmediascoop
Scoop.it!

The Renegade Rider of 1894: interactive transmedia journalism piece on Narrative.ly

The Renegade Rider of 1894: interactive transmedia journalism piece on Narrative.ly | Psychology of Media & Emerging Technologies | Scoop.it
Armed with only a revolver, a change of undergarments and a bicycle, Annie Londonderry embarks on an epic around-the-world adventure in 1894, with New York City as her first taste of freedom.

Via Simon Staffans
Dr. Pamela Rutledge's insight:

Beautiful, interactive compilation of media to tell the story of Annie Londonderry's 1984 bicycle ride that made her a social icon and habinger of the feminist movement, or what Henry James' called the "New Woman."  Raises an interesting question of the boundaries between storytelling as fiction and as journalism; transmedia stories by design leave more "meaning" gaps for the audience to fill from the assemblage of nonlinear information. We know the experience of transmedia is more immersive.  Is the cognitive understanding of the content different or just emotionally richer compared to traditional linear journalism?

Minna Kilpeläinen's comment, May 20, 6:18 PM
Transmedia allows us to read between the lines that go all around 360 degrees.
Rescooped by Dr. Pamela Rutledge from iPads in Education Daily
Scoop.it!

iTunes U: A Course Creation Guide for Educators

iTunes U: A Course Creation Guide for Educators | Psychology of Media & Emerging Technologies | Scoop.it
Preview and download the course iTunes U: A Course Creation Guide for Educators on iTunes U. (RT @sjunkins: An iTunes U Course on How to Create an iTunes U Course from the brilliant mind of @TresslerTech.

Via Jon Samuelson
Raquel Navarro's curator insight, May 13, 4:28 PM

Curso creacion de contenido en itunes

LMcDonald's curator insight, May 13, 5:16 PM

Real tool for flipping a classroom

John Pearce's curator insight, May 17, 1:08 AM

Excellent, this looks to be really useful and quite timely.

Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
Scoop.it!

Rabbit Holes: Transmedia in The Lizzie Bennet Diaries | Darceny

Rabbit Holes: Transmedia in The Lizzie Bennet Diaries | Darceny | Psychology of Media & Emerging Technologies | Scoop.it

Brielleariana:  "Transmedia is such a new concept that I had to physically add it to my Word document dictionary to avoid the stupid red lines" ...


Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

I love Word dictionary updates as tiny markers of substantive change--I had to add 'cocreation' and 'cocreator' to mine along with transmedia. Interestingly, it already knew 'prosumer.'

The Digital Rocking Chair's curator insight, May 5, 11:41 PM

This is a fascinating post, coming as it does, from a fan's perspective.  Darceny is a website that acts as both a book and viewing club:  "the place to discuss Jane Austen’s Pride and Prejudice and its modern day adaptation, The Lizzie Bennet Diaries."

Louise Robinson-Lay's curator insight, May 6, 6:26 AM

A great way to teach using trains edit storytelling.

Dr. Pamela Rutledge's comment, May 6, 10:15 AM
I love Word dictionary updates as tiny markers of substantive change--I had to add 'cocreation' and 'cocreator' to mine along with transmedia. Interestingly, it already knew 'prosumer.'
Rescooped by Dr. Pamela Rutledge from Digital Presentations in Education
Scoop.it!

46 Tools To Make Infographics In The Classroom

46 Tools To Make Infographics In The Classroom | Psychology of Media & Emerging Technologies | Scoop.it

Infographics are interesting–a mash of (hopefully) easily-consumed visuals (so, symbols, shapes, and images) and added relevant character-based data (so, numbers, words, and brief sentences).

The learning application for them is clear, with many academic standards–including the Common Core standards–requiring teachers to use a variety of media forms, charts, and other data for both information reading as well as general fluency...


Via Baiba Svenca
Dr. Pamela Rutledge's insight:

Infographics - the power of storytelling with data.  

BookChook's curator insight, May 12, 5:22 PM

An almost overwhelming but potentially useful list.

Adam Lenaarts's curator insight, May 15, 3:44 AM

As a Teacher it becomes more and more important to visualise complex processes...I think it's great tools like these give teachers a chance to be more visual in there naratives.

 

LucaVanin's curator insight, May 17, 2:38 AM

Un modo differente di presentare all'interno di un Webinar: usare direttamente le infografiche! Ecco un po' di tools utili!

Rescooped by Dr. Pamela Rutledge from #transmediascoop
Scoop.it!

Syfy's Transmedia Gamble Defiance Gets Off on the Right Foot

Syfy's Transmedia Gamble Defiance Gets Off on the Right Foot | Psychology of Media & Emerging Technologies | Scoop.it
Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date average for Smash on Syfy’s sibling network NBC.

Via Simon Staffans
Simon Staffans's curator insight, April 17, 6:45 AM

"Defiance" has started well. 200k preorders of game, almost 3 million viewers, generally well received - people liking the story world building etc. Perhaps this is one transmedia project that'll define strategies for the future?

Scooped by Dr. Pamela Rutledge
Scoop.it!

The Walking Dead: a tentacular transmedia success…

The Walking Dead: a tentacular transmedia success… | Psychology of Media & Emerging Technologies | Scoop.it
Even if the figure of the zombie appeared only relatively recently in popular western culture (1), it has enjoyed almost cont
Dr. Pamela Rutledge's insight:

Continuing to blur the boundaries of media channels with second screen sync for audience participation and social connection.  

No comment yet.
Rescooped by Dr. Pamela Rutledge from Transmedia Spain
Scoop.it!

Coca-Cola’s Content Strategy: 3 Lessons for B2B Marketers

Coca-Cola’s Content Strategy: 3 Lessons for B2B Marketers | Psychology of Media & Emerging Technologies | Scoop.it
Coca-Cola has recognized the value of using content to engage its audience and has outlined its new content strategy in two videos. B2B marketers can learn three important lessons from this new initiative.

Via @FernandoCarrion
No comment yet.
Rescooped by Dr. Pamela Rutledge from Instructional Design for Teachers
Scoop.it!

A List of The Best Free Digital Storytelling Tools for Teachers ~ Educational Technology and Mobile Learning

A List of The Best Free Digital Storytelling Tools for Teachers ~ Educational Technology and Mobile Learning | Psychology of Media & Emerging Technologies | Scoop.it
A List of The Best Free Digital Storytelling Tools for Teachers ~ Educational Technology and Mobile Learning http://t.co/xrDuDaJm

Via Pippa Davies @PippaDavies , Jim Lerman, Cynthia Garrety
Dr. Pamela Rutledge's insight:

Good tools for story-branding on a budget.

Transmedia Ready's curator insight, February 21, 2:32 PM

via Dr. Pamela Rutledge

Gary Harwell's curator insight, March 24, 1:11 AM

Are we telling Stories int he classroom?

Susan's curator insight, April 15, 3:03 AM

Tell a story using the tool that works for you!

Rescooped by Dr. Pamela Rutledge from #transmediascoop
Scoop.it!

Women of Transmedia | POV Blog | PBS

Women of Transmedia | POV Blog | PBS | Psychology of Media & Emerging Technologies | Scoop.it
Liz Nord profiles eight of the trailblazing women she's learned from while making her own transmedia documentary.

Via Simon Staffans
Simon Staffans's curator insight, January 30, 1:36 PM

A good start, this list!

Scooped by Dr. Pamela Rutledge
Scoop.it!

Meograph Launches New Features For Its Four-Dimensional Storytelling Tool - 10,000 Words

Meograph Launches New Features For Its Four-Dimensional Storytelling Tool - 10,000 Words | Psychology of Media & Emerging Technologies | Scoop.it
Meograph Launches New Features For Its Four-Dimensional Storytelling Tool
Dr. Pamela Rutledge's insight:

Great potential for educators looking to make content interactive and relevant.  Easy to expand 

No comment yet.
Rescooped by Dr. Pamela Rutledge from Instructional Design for Teachers
Scoop.it!

VISUAL LITERACY - NYTimes Introduces Weekly Common Core Practice Prompts

VISUAL LITERACY - NYTimes Introduces Weekly Common Core Practice Prompts | Psychology of Media & Emerging Technologies | Scoop.it

The New York Times is now going to offere weekly prompts and memes to integratate its paper with other learning texts and events to help teachers meet CCSS (new kids of text complexity, integration of texts, argument vs. persausion, and non-fiction texts).

 

"So, beginning Sept. 21, each Friday you’ll find three quick, classroom-tested tasks that ask students to do Common Core-focused work with that week’s Times.'


Via Meryl Jaffe, PhD, Jim Lerman, Cynthia Garrety
Dr. Pamela Rutledge's insight:

Supporting a broader definition of literacy!

Meryl Jaffe, PhD's comment, February 9, 10:05 AM
Thank you Robin for the visit and rescoop.
Meryl Jaffe, PhD's comment, February 11, 3:49 PM
Thanks, Robin for the visit and rescoops.
Meryl Jaffe, PhD's comment, February 27, 2:32 PM
Thank you NikolaosKourakos and Kimberly Lyles-Folkman for the visit and rescoops.
Rescooped by Dr. Pamela Rutledge from Tracking Transmedia
Scoop.it!

New Social Content Discovery Tool: Hopflow

New Social Content Discovery Tool: Hopflow | Psychology of Media & Emerging Technologies | Scoop.it

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 


Via Giuseppe Mauriello, JoseAlvarezCornett , Beth Kanter, siobhan-o-flynn
Anthony Burke's comment, January 14, 8:30 AM
Looks interesting, will check it out.
Anthony Burke's comment, January 14, 8:30 AM
Looks interesting, will check it out.
Philippe Trebaul's curator insight, January 31, 4:59 AM
New Social Content Discovery Tool: Hopflow.

 

From hopflow.com - December 5, 2012 6:38 PM

 

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 

 

New Social Content Discovery Tool: Hopflow | @scoopit via @pinomauriello http://sco.lt/...

Rescooped by Dr. Pamela Rutledge from Tracking Transmedia
Scoop.it!

Must Read! Jenkins, Gomez, Hurd, Kring & more Transmedia Across Disciplines

Must Read! Jenkins, Gomez, Hurd, Kring & more Transmedia Across Disciplines | Psychology of Media & Emerging Technologies | Scoop.it
Leaders in the field of transmedia storytelling converged at the National Association of Broadcasters Show to discuss its potential for engaging audiences...

 

'...Jenkins next introduced Gale Anne Hurd, asking her to speak on any struggles with the transmedia expecations for The Walking Dead franchise. Jenkins noted that the zombie series was based on “a comic book that’s well known by comic readers, maybe not so well known by viewers of AMC, and you had to work to keep both satisfied.” Gale responded,

 

Genre fans are already very familiar with transmedia, because most of the properties they respond to have existed in another medium . . . look at Lord of the Rings, [and] some of the films I’ve done, including The Punisher, which became a THQ video game which started as a comic book.

 

Hurd discussed how transmedia can go in the other direction, mentioning how The Terminator and Aliens both ended up spawning comic books and games. Hurd notes, however, that fans of these works can be “the most demanding, because they feel an enormous connection to the material which has pre-existed, and the first thing you have to respond to is fear.” Fans, with their deep connections to the original material, are often afraid the adaptation won’t remain true to the original when they learn of new media extensions. Part of the solution to this is to involve the creators to make sure they’re happy with the direction the material is being taken. In the case of The Walking Dead, the creator, Robert Kirkman, came on board as Executive Producer and writer. Getting this information out to the fans was important to alleviate their fear, to give them confidence the adaptation would remain true. The other piece was deciding when to air the adaptation to get the most eyeballs on it, especially from the genre fans. AMC airs FearFest in the weeks leading up to Halloween, and the Walking Dead team believed this would be the best venue to air The Walking Dead pilot in order to reach AMC viewers who were already fans of the genre. The next decision was where to start marketing the project....'


Via siobhan-o-flynn
No comment yet.
Rescooped by Dr. Pamela Rutledge from Tracking Transmedia
Scoop.it!

These Brands Are Doing Incredible Things On Vine

These Brands Are Doing Incredible Things On Vine | Psychology of Media & Emerging Technologies | Scoop.it

Thanks, Urban Outfitters."


Via siobhan-o-flynn
Dr. Pamela Rutledge's insight:

Good tweets = verbal focus.  Vine challenges visual communication skills.

siobhan-o-flynn's curator insight, May 10, 10:34 PM

there are some super smart effective Vine videos here!

Rescooped by Dr. Pamela Rutledge from #transmediascoop
Scoop.it!

WTF is Transmedia? (2013) - Deus Ex Machinatio - Andrea Phillips

WTF is Transmedia? (2013) - Deus Ex Machinatio - Andrea Phillips | Psychology of Media & Emerging Technologies | Scoop.it
It's become fashionable to hate the word 'transmedia' in some circles.

The T-word has been very...

Via Simon Staffans
Dr. Pamela Rutledge's insight:

In social psychology, groups often define themselves by what they are not as much as by what they are.  Trying to figure out WTF isn't transmedia might be an interesting exercise to see where the boundaries lie.

Simon Staffans's curator insight, May 7, 8:37 AM

Some valid points here.

XYEYE's curator insight, May 8, 11:33 PM

"Trying to figure out WTF isn't transmedia might be an interesting exercise to see where the boundaries lie." 

Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Psychology of Media & Emerging Technologies | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Julieta Belloso's comment, May 7, 9:52 PM
Totally transmedia :)
Jeanette's comment, May 8, 11:32 PM
Transmedia.
Charles Martini's curator insight, May 18, 6:55 AM

Simple but genius.

 

Rescooped by Dr. Pamela Rutledge from Digital Presentations in Education
Scoop.it!

Inkflow: The Visual Thinking App

Inkflow: The Visual Thinking App | Psychology of Media & Emerging Technologies | Scoop.it
Unleash your creativity.

Inkflow works like a Word Processor for Visual Thinking. Capture your ideas as easily as with pen and paper, then arrange and reorganize them with your fingers!

 

Inkflow is perfect for:

-BrainstormingPlanning and scheduling

-Graphic design and layout

-Sketching and doodling

-Notes, Sketch notes, Mindmaps, etc.

And pretty much anything else you would use pen and paper for.


Via Baiba Svenca
Dr. Pamela Rutledge's insight:

Capturing concepts with image can help develop "right brain" skills and design thinking by engaging visual processing for stimulating holistic and innovative interpretation

Christine Berthilier's comment, May 5, 2:08 PM
Très bonne application
Christine Berthilier's comment, May 5, 2:08 PM
Très bonne application
Michael Sabah's curator insight, May 6, 6:53 AM
Tolles iPad Tool um Ideen kreativ zu visualisieren - For FREE!
Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
Scoop.it!

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | Psychology of Media & Emerging Technologies | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
FreeLancersAssociatie's curator insight, March 24, 8:43 AM

Een toetsenbord kan meer toeoegen aan een verhaal dan letters en woorden.

cyneth's curator insight, April 2, 7:47 PM

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

Yael BOUBLIL's curator insight, April 7, 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

Rescooped by Dr. Pamela Rutledge from #transmediascoop
Scoop.it!

Pinterest premieres transmedia storytelling experiment | Daily Dot

Pinterest premieres transmedia storytelling experiment | Daily Dot | Psychology of Media & Emerging Technologies | Scoop.it

Pinterest has already changed the way marketers think about commerce.  But it may also be ushering in a new form of storytelling.  Transmedia company BeActive is using Pinterest to share one work of fiction through a combination of episodic videos, audio snippets, and visual pins.

 

Beat Girl is part graphic novel, part TV show, and all on Pinterest.  It tells the story of fictional DJ Heather Jennings in a method that’s not quite TV show, not quite in-person character sketch, and not quite graphic novel. With 160 pins and counting, viewers can catch new glimpses of Jennings’ life added daily. The interactive drama is presented as a prequel to an upcoming multi-platform video series.

 

While the finished product may be a genre of entertainment never seen before, BeActive CEO Nuno Bernardo says it’s rooted in a much older art form.  “We wanted to bring back the popular Photonovels of the ‘60s to the new digital generation,” he said in a statement. “The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images”.

 

Bernardo told the Daily Dot that although Beat Girl is based on a novel, he found it to be a story uniquely suited for multiple platforms.


Via Kim Zinke (aka Gimli Goose), Francesco Pintus, Hans Heesterbeek, Simon Staffans
Karen B Wehner's curator insight, February 26, 9:14 AM

Wherein two of my favorite things collide: Transmedia storytelling and pinterest! 

Anne-Claire Goyet's comment, February 27, 7:00 AM
Encore un autre usage de Pinterest, cette fois intégré à un dispositif transmédia.
Yvonne Bustamante, MS's comment, March 7, 12:55 PM
Ohhh, I can't wait to watch this progress!
Rescooped by Dr. Pamela Rutledge from #transmediascoop
Scoop.it!

Digital gap: why aren't moviemakers learning narrative from videogames and the web?

Digital gap: why aren't moviemakers learning narrative from videogames and the web? | Psychology of Media & Emerging Technologies | Scoop.it
LOS ANGELES (TheWrap.com) - From killing off film prints to designing fantastical CGI worlds, movies are going digital in every way except one - storytelling.

Via Simon Staffans
Dr. Pamela Rutledge's insight:

360 degree storytelling - Transmedia is multi-disciplinary not just multi-channel. The design of nonlinear, multiplatform, additive narratives can (and should) take advantage of innovations and best practices across all media technologies.  The audience already knows the difference.  

Simon Staffans's curator insight, February 11, 4:48 PM

Jeff Gomez and Flint Dille, amongst others, chiming in on why storytelling in the movies is not advancing more.

Jeni Mawter's curator insight, February 11, 8:07 PM

Maybe it's the 4th dimension?

Rescooped by Dr. Pamela Rutledge from Tracking Transmedia
Scoop.it!

7 inexpensive social media management tools for brands | Articles | Social Media

7 inexpensive social media management tools for brands | Articles | Social Media | Psychology of Media & Emerging Technologies | Scoop.it
You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.

Via siobhan-o-flynn
Dr. Pamela Rutledge's insight:

Love tools that lighten the load!

Rescooped by Dr. Pamela Rutledge from #transmediascoop
Scoop.it!

Transmedia Journalism

Transmedia Journalism | Psychology of Media & Emerging Technologies | Scoop.it
http://youtu.be/HvJbY9hUgbc A Changing Market The world is changing and so is journalism. A lot more is require of news gatherers today than it was even 15 years ago. The consumer now expects not o...

Via Simon Staffans
Dr. Pamela Rutledge's insight:

Journalism is telling stories.  Transmedia is the way the human brain works -- creating meaning from multiple sources.  Intentionally combining the two creates a more immersive experience of news.  Perhaps more likely to increase empathy for what others go through.

Simon Staffans's curator insight, February 2, 1:31 AM

Some good points on transmedia and journalism, with a couple of interesting links.

Scooped by Dr. Pamela Rutledge
Scoop.it!

5 Tips for Transmedia Storytelling

5 Tips for Transmedia Storytelling | Psychology of Media & Emerging Technologies | Scoop.it
Dr. Pamela Rutledge's insight:

No matter what the budget, it starts with story.

No comment yet.
Rescooped by Dr. Pamela Rutledge from #transmediascoop
Scoop.it!

Once Upon a Soda - Forbes

Once Upon a Soda - Forbes | Psychology of Media & Emerging Technologies | Scoop.it
Consulting firm Starlight Runner helps movie directors like James Cameron--and big brands from Coca-Cola to Mattel to Pepperidge Farm--keep their stories straight.

Via Simon Staffans
Dr. Pamela Rutledge's insight:

Great article reinforces that it's all about the story.

Simon Staffans's curator insight, January 25, 11:26 AM

A look at Starlightrunner, well worth the attention!

Margaret Doyle's curator insight, January 25, 12:59 PM

Recognition of this kind is wonderful to see. The Transmedia storyteller is slowly but surely being understood by business and seen as the invaluable partner in their business strategy, brand development, and culture that they can be. 

Rescooped by Dr. Pamela Rutledge from Leadership Psychology
Scoop.it!

Henry Jenkins - The Transmedia Generation: Spreadable Media, Fan Activism & Participatory Learning

Henry Jenkins - The Transmedia Generation: Spreadable Media, Fan Activism & Participatory Learningon Connected Learning on Livestream - Watch live streaming Internet TV.

Via Simon Staffans, Dr. Pamela Rutledge
No comment yet.