Great insights from Cailin Burns on the intersection of games and television series in anticipation of Spielberg's collaboration on a live-action Halo series. In games, however, players become owners of the story through their individual actions and choices within the narrative in the play process. Will that translate to television because of the rich storyworld alone or does it demand a fluid playing-watching dual platform (game to television) experience, such as Defiance to make a successful transition? Just finding out is exploring a new world.
In social psychology, groups often define themselves by what they are not as much as by what they are. Trying to figure out WTF isn't transmedia might be an interesting exercise to see where the boundaries lie.
Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"
Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation. Narrative = cognitive coherence and participation = stakeholders.
Eddie Rehfeldt: "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
Pinterest has already changed the way marketers think about commerce. But it may also be ushering in a new form of storytelling. Transmedia company BeActive is using Pinterest to share one work of fiction through a combination of episodic videos, audio snippets, and visual pins.
Beat Girl is part graphic novel, part TV show, and all on Pinterest. It tells the story of fictional DJ Heather Jennings in a method that’s not quite TV show, not quite in-person character sketch, and not quite graphic novel. With 160 pins and counting, viewers can catch new glimpses of Jennings’ life added daily. The interactive drama is presented as a prequel to an upcoming multi-platform video series.
While the finished product may be a genre of entertainment never seen before, BeActive CEO Nuno Bernardo says it’s rooted in a much older art form. “We wanted to bring back the popular Photonovels of the ‘60s to the new digital generation,” he said in a statement. “The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images”.
Bernardo told the Daily Dot that although Beat Girl is based on a novel, he found it to be a story uniquely suited for multiple platforms.
360 degree storytelling - Transmedia is multi-disciplinary not just multi-channel. The design of nonlinear, multiplatform, additive narratives can (and should) take advantage of innovations and best practices across all media technologies. The audience already knows the difference.
A new study finds that gazing at your own profile boosts self-esteem, but makes you mentally lazy
Dr. Pamela Rutledge's insight:
Shame on Time for a headline that sensationalizes and misrepresents the results of a study. As the article notes, the results of any single study, no matter how well done, should be taken with a grain of salt. It is only one study among many and there are other methodological considerations that might be a factor. However, suggesting such intellectual restraint using Abrams' clever, yet flippant, remark to suggest the possibility of alternative explanations actually has the opposite effect and plays right into people's fears of new technologies.
"In a new series of four eight-minute videos, National Geographic Emerging Explorer Aziz Abu Sarah is a cultural educator working to build relationships between Israelis and Palestinians in Jerusalem and throughout Israel. In this series of four eight-minute videos, Abu Sarah meets with people from both sides of the conflict in order to better understand and communicate how this international dispute impacts their everyday lives."
In the battle against cancer, one video game is taking the deadly disease head-on. And some young patients are the winners.
Dr. Pamela Rutledge's insight:
The beauty of game play: Playing a video game about fighting cancer cells would help patients more clearly visualize the battle in their own bodies, increasing the effectivenss of the treatment, and encourage the development of self-efficacy--a key component to hope and resilience.
Beautiful, interactive compilation of media to tell the story of Annie Londonderry's 1984 bicycle ride that made her a social icon and habinger of the feminist movement, or what Henry James' called the "New Woman." Raises an interesting question of the boundaries between storytelling as fiction and as journalism; transmedia stories by design leave more "meaning" gaps for the audience to fill from the assemblage of nonlinear information. We know the experience of transmedia is more immersive. Is the cognitive understanding of the content different or just emotionally richer compared to traditional linear journalism?
Preview and download the course iTunes U: A Course Creation Guide for Educators on iTunes U. (RT @sjunkins: An iTunes U Course on How to Create an iTunes U Course from the brilliant mind of @TresslerTech.
Infographics are interesting–a mash of (hopefully) easily-consumed visuals (so, symbols, shapes, and images) and added relevant character-based data (so, numbers, words, and brief sentences).
The learning application for them is clear, with many academic standards–including the Common Core standards–requiring teachers to use a variety of media forms, charts, and other data for both information reading as well as general fluency...
Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date average for Smash on Syfy’s sibling network NBC.
Coca-Cola has recognized the value of using content to engage its audience and has outlined its new content strategy in two videos. B2B marketers can learn three important lessons from this new initiative.