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Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
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Jay Bushman: 3 keys to making a successful web series

Jay Bushman: 3 keys to making a successful web series | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

Bushman's 3 keys is a great article because there is compelling psychology underlying all of them.  My favorite of Bushman's three keys are 2 and 3.  Key 2 is setting and keeping expectations.  However innovative your project, he speaks to the importance of creating rhythms and patterns so the audience can develop expectations.  From a neuro-cognitive perspective, the brain seeks patterns and derives pleasure and comfort from finding a structure and therefore can anticipate with pleasure new developments rather than feel frustrated.  In Key 3, Bushman says trust your team.  We often see articles about how you can't control your audience, but few about the same for the internal team.  Controlling people takes a lot of effort and at the end, nobody's happy.  Key 3 indicates how well Bushman has inspired his people and established team purpose and affiliation so that they can further the project with autonomy, increasing, no doubt, their own emotional investment it the characters and the project's success.  I would argue that right after having a good story comes having a good leader to achieve success.

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The Digital Rocking Chair's curator insight, March 24, 9:43 PM


"Essential tips from the transmedia producer [Jay Bushman] of online video phenomenon The Lizzie Bennet Diaries!"

Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
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Learning From Orson: Understanding "Audiences" in Transmedia & Web Series

Learning From Orson: Understanding "Audiences" in Transmedia & Web Series | Psychology of Media & Emerging Technologies | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, September 12, 2013 3:30 PM


Story Horizon:  "For web series, we can often see the effect of the studio audience in the analytics/statistics on the video itself. Oftentimes, viewers will give a video more of a chance when seeing the high view count or thumbs up, modelling the behaviour of the audience that preceded them and not unlike responding to the canned laughter of the now dead “audience” as Orson so morbidly pointed out in the clip" ....

Andrea Rossi's curator insight, September 14, 2013 3:16 AM

"Audiences, in the real sense of the word, are disappearing" (Orson Welles, 1979)