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Psychology of Media & Emerging Technologies
Where technology & media meet human experience
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Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
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What Vin Diesel Can Teach You About Transmedia

What Vin Diesel Can Teach You About Transmedia | Psychology of Media & Emerging Technologies | Scoop.it

Caitlin Burns:  "Many people look at Vin Diesel and see the well-muscled action star of The Fast and the Furious; the high-speed, high-testosterone thrill ride that dominates box office figures with adrenaline fueled car chases."


Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

Transmedia projects are for those willing to play the long game

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The Digital Rocking Chair's curator insight, July 5, 2013 2:27 AM
"The creative mind behind multiple blockbuster franchises, Vin Diesel builds story worlds" ... a fascinating article from Caitlin Burns.
Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Psychology of Media & Emerging Technologies | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

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Henrik Safegaard - Cloneartist's curator insight, April 26, 2013 4:12 AM

Do You have a story to tell ?

Great article, one of the best i have seen in a long time.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.