Transmedia approaches encourage (or even force) people to actively acknowledge and design for a fluid and multi-dimensional, rather than linear, media environment. For the human brain, stories are not constrained by what's on the page. Transmedia begins to replicate how we think and encourages producers to innovate in each platform to create multiple touchpoints that facilitate our natural ability to imagine, project, expand and experience.
#Psych note: storytelling is one of the most powerful ways to change beliefs and behavior that are the foundation for social roles. Transmedia and other immersive narratives can expand gender roles in ways that traditional media can't. From Cate McQuillen: "There’s such a need for a girl who’s not a princess." I would rephrase w/what transmedia delivers: "there's such a need to experience being a girl (or being around a girl) who is not a princess."
Journalists and society-at-large do #Amazon and viewers a huge disservice by tagging kid-centric content as '#binge-viewing' as if putting the viewer in control of what he/she watches is a bad thing--not to mention that it has nothing to do with what Amazon is trying to accomplish with their programming for preschoolers.
Creators working with Amazon have intentionally tried to step out of their adult bias and look through eyes of preschoolers. Their goal is to create engaging content that triggers curiosity and creativity. This is the same approach I advocate for storytelling and central to the persona development and audience profiling in the courses & workshops we teach via Fielding's Masters program. The fact that Amazon streaming allows for viewer controlled consumption encourages other activities because there is no #FOMO by playing through scheduled broadcasts. Seriously, how is this even remotely negative? When will we get over blaming the audience for exercising choice in content consumption? I get how this is disruptive to current business models and how media companies might not be thrilled at having to be more creative to earn attention and loyalty, but consumers should be celebrating not labeling and journalists should get on board.
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