The AR narrative - show, don't tell. AR is almost impossible to tell someone about if they haven't seen it. The technology is getting better but AR is only just touching it's potential to create user value beyond the 'new and thrilling' factor. Helpful to see the range of applications and think about how AR can significantly impact/disrupt current behavior and support human goals while minimizing the physical burden of tech devices.
Journalists and society-at-large do #Amazon and viewers a huge disservice by tagging kid-centric content as '#binge-viewing' as if putting the viewer in control of what he/she watches is a bad thing--not to mention that it has nothing to do with what Amazon is trying to accomplish with their programming for preschoolers.
Creators working with Amazon have intentionally tried to step out of their adult bias and look through eyes of preschoolers. Their goal is to create engaging content that triggers curiosity and creativity. This is the same approach I advocate for storytelling and central to the persona development and audience profiling in the courses & workshops we teach via Fielding's Masters program. The fact that Amazon streaming allows for viewer controlled consumption encourages other activities because there is no #FOMO by playing through scheduled broadcasts. Seriously, how is this even remotely negative? When will we get over blaming the audience for exercising choice in content consumption? I get how this is disruptive to current business models and how media companies might not be thrilled at having to be more creative to earn attention and loyalty, but consumers should be celebrating not labeling and journalists should get on board.
The emergence of Netflix & Amazon Prime over web series argues that the value proposition for consumers is on control first--the 'delivery on demand' rather than the raw, quirkiness of indy productions. Now the face-off moves to content. But can high budget productions keep up with demand for content? Raises the bar for web series, certainly, and eliminates the novelty effect for early adopters, but good content is good content. I see adaptation not demise.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.