Psychology of Media & Technology
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Psychology of Media & Technology
The science behind media behaviors
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Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Psychology of Media & Technology | Scoop.it

Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

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danielle's curator insight, March 26, 2014 5:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 2014 1:32 PM

Great transmedia projects!

Bill L Watson's curator insight, February 16, 2015 10:03 PM

Was talking about this yesterday. Good insights. 

Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
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Learning From Orson: Understanding "Audiences" in Transmedia & Web Series

Learning From Orson: Understanding "Audiences" in Transmedia & Web Series | Psychology of Media & Technology | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, September 12, 2013 3:30 PM


Story Horizon:  "For web series, we can often see the effect of the studio audience in the analytics/statistics on the video itself. Oftentimes, viewers will give a video more of a chance when seeing the high view count or thumbs up, modelling the behaviour of the audience that preceded them and not unlike responding to the canned laughter of the now dead “audience” as Orson so morbidly pointed out in the clip" ....

Andrea Rossi's curator insight, September 14, 2013 3:16 AM

"Audiences, in the real sense of the word, are disappearing" (Orson Welles, 1979)