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Psychology of Media & Emerging Technologies
Where technology & media meet human experience
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Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
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Here's the Wonderful Storytellers Ad by Google That Makes Us Smile

Here's the Wonderful Storytellers Ad by Google That Makes Us Smile | Psychology of Media & Emerging Technologies | Scoop.it

Not


Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

Google's wonderful Storytellers Ad celebrates more than storytellers.  It celebrates the fact that previously specialized knowledge is available to everyone, liberating not just creativity but the belief that we can all tell our stories and people will listen.  The ad uses the narrative from Andrew Stanton's TEDTalk on storytelling, few people explain the fundamental nature of humans as storytellers better.

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The Digital Rocking Chair's curator insight, March 3, 2014 2:59 AM


Alex Billington:  '"We all love stories. We're born for them," says filmmaker Andrew Stanton (of Finding Nemo, Toy Story, Wall-E, John Carter) in this video that celebrates everyone who's ever had an idea, picked up a camera, or searched for a way to bring their story to life.'

Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age
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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Psychology of Media & Emerging Technologies | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?


Via The Digital Rocking Chair
Dr. Pamela Rutledge's insight:

Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation.  The power is, as always, in the story.  But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute.  I love the Toshiba/Intel piece.

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Nicky Moore's comment, July 4, 2013 5:36 PM
There's no doubting that the advertising industry is capitalising on Transmedia. It's convergent structure makes it logical for marketers to bring together different elements, thereby creating an overall experience and maximising reach. It's important to note however that Transmedia isn't just marketing. Whether it is or it isn't depends on who is using it and for what purpose.
Dr. Pamela Rutledge's comment, July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Pamela Bartar's curator insight, July 5, 2013 4:24 AM

future advertising: always and everywhere?