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Psychology of Consumer Behaviour
Why, oh why do we buy?
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The Warholizer. Transform your favourite pictures online at www.warholize.me

The Warholizer. Transform your favourite pictures online at www.warholize.me | Psychology of Consumer Behaviour | Scoop.it
The Warholizer.Transform your favourite pictures online at www.warholize.me...
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The State of Social Media 2011: Social is the new normal | Social Media Today

The State of Social Media 2011: Social is the new normal | Social Media Today | Psychology of Consumer Behaviour | Scoop.it

"But as social media becomes part of our cultural fabric and even as we witness businesses, governments,sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important than the medium itself. Indeed, social media is affecting behavior and nothing is more important than the ability to influence decisions and ultimately behavior. The state of social media is not necessarily as much about which network is #winning as much as it is about how people are spending their time, interacting and connecting with one another, and what happens as a result." Brian Solis

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MediaPost Publications Pepsi Accused Of Deceiving Teens With Immersive Ads 10/20/2011

MediaPost Publications Pepsi Accused Of Deceiving Teens With Immersive Ads 10/20/2011 | Psychology of Consumer Behaviour | Scoop.it

Pepsi Accused Of Deceiving Teens With Immersive Ads - 10/20/2011...

The game at Asylum626.com requires players to escape an insane asylum; doing so involves evading “lobotomy tools, electroshock therapy and crazed patients,” according to the complaint. “The game employs head-tracking technology so that the player must literally move to avoid an attack,” the complaint states.

“As the game reaches its climactic final scene, it abruptly stops. Before the player can access the ending, he/she must buy a bag of Doritos Black Pepper Jack or Smoking Cheddar BBQ (the two flavors 'brought back from the dead') and use the infrared marker imprinted on the back to unlock the ending,” according to the complaint. “Players who do not make the purchase are unable to complete the game.” Wendy Davis

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MediaPost Publications Location-based Marketing To Grow This Year 10/13/2011

MediaPost Publications Location-based Marketing To Grow This Year 10/13/2011 | Psychology of Consumer Behaviour | Scoop.it
Location-based Marketing To Grow This Year Marketers expect location-based applications such as Foursquare and SCVNGR to grow in the coming year, according to the latest study of newer media by the Association of National Advertisers (ANA).
Currently, 27% of marketers surveyed are using location-based applications to reach their customers. However, 32% say they plan to use this platform next year.- 10/13/2011...
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McDonald's to launch in-store channel --Mickey D TV Oh No!

McDonald's to launch in-store channel --Mickey D TV Oh No! | Psychology of Consumer Behaviour | Scoop.it
McDonald's customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go with their fries — McTV is here and in high definition.
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iOnRoad Takes (Most Of) The Thinking Out Of Safe Driving, Offers Augmented Reality Using Your Android's Camera

iOnRoad Takes (Most Of) The Thinking Out Of Safe Driving, Offers Augmented Reality Using Your Android's Camera | Psychology of Consumer Behaviour | Scoop.it

This app utilizes your Android device's rear camera to have a look at traffic in front of you, and, using complex visual algorithms, it determines headway, speed, direction, and potential traffic threats.

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National Postal Museum launches Owney the Dog augmented reality iPhone app

National Postal Museum launches Owney the Dog augmented reality iPhone app | Psychology of Consumer Behaviour | Scoop.it

"The Smithsonian’s National Postal Museum today launched a new augmented-reality experience that brings to life “Owney the Dog,” mascot of the Railway Mail Service. The experience, offered via iPhone and Web applications, is the first multidimensional, augmented-reality experience triggered by a U.S. postage stamp."

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How Zyrtec Turned Its YouTube Videos Into a Viral Game

How Zyrtec Turned Its YouTube Videos Into a Viral Game | Psychology of Consumer Behaviour | Scoop.it
Queen Latifah, Samsung Galaxy Tabs and dogs. Those aren't the usual elements of a successful social media marketing campaign, but allergy medication Zyrtec seems to have pulled all those together and made it work.
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4chan's Chris Poole: Facebook & Google Are Doing It Wrong

4chan's Chris Poole: Facebook & Google Are Doing It Wrong | Psychology of Consumer Behaviour | Scoop.it
Chris Poole delivered the most powerful 10 minutes of Web philosophy of the afternoon at Web 2.0.

 

On "identity"

"Google and Facebook are "consolidating identity and making people seem more simple than they really are," Poole said. "Our options are being eroded."

Poole's bottom line is that there's a big market opportunity in this authentic, fluid kind of identity, which the big players are willfully abandoning. "You can incorporate identity without forcing your users to sacrifice something." Poole believes a Web network can validate an account using legitimate services without forcing the presentation of that user to be an over-simplification."

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Immersive Labs Creating the Future of Intelligent, Scanning Ads – But Don’t Call Them Minority Report | Singularity Hub

Immersive Labs Creating the Future of Intelligent, Scanning Ads – But Don’t Call Them Minority Report | Singularity Hub | Psychology of Consumer Behaviour | Scoop.it

"Talk to any human face to face and right away they’ll be able to guess your age, gender, and interest in the conversation. Now digital ads can do the same. Immersive Labs is creating the next generation of video billboards that gather anonymous demographic data about you while you watch. Pass by a digital poster they’ve enhanced, and sensors detect if you’re paying attention. The screen can then adjust the image to one it thinks will be more appealing to you. It only takes a tenth of a second, and the system works up to 25 feet away."

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MobileYouth Report 2012: Generation O

Highlights from module 01/06 of the 2012 mobileYouth report published Jan 2012.
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MediaPost Publications Twitter Hockey Buzz Feeds NHL's Heat Map 10/12/2011

MediaPost Publications Twitter Hockey Buzz Feeds NHL's Heat Map 10/12/2011 | Psychology of Consumer Behaviour | Scoop.it

Yes there's an app for that-- The NHL Twitter Visualizer

..Twitter Hockey Buzz Feeds NHL's Heat Map - 10/12/2011...

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Roamz is a reverse Foursquare where location based data comes to you [video]

Roamz is a reverse Foursquare where location based data comes to you [video] | Psychology of Consumer Behaviour | Scoop.it
Launched at Web 2.0 Roamz is a hyper local location based service which shows you who and what is around you based on where you are going and what you are interested in. Unlike Foursquare ...
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How 'content curators' are connecting consumers

How 'content curators' are connecting consumers | Psychology of Consumer Behaviour | Scoop.it
Online 'communities of interest' are becoming increasingly influential when it comes to developing reach and products on the web. But how can brands engage with these persuasive groups and share their expertise?
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Through Rose-Tinted 5D Glasses – Situated Augmented Reality Entertainment

Through Rose-Tinted 5D Glasses – Situated Augmented Reality Entertainment | Psychology of Consumer Behaviour | Scoop.it

Via Steve Yuen
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What Is Curation and How To Use It

Robin Good: Probably one of the best researched, best produced and most informative video clips about content curation I have seen so far.

If you are wondering whether curation could be useful for you or for your organization this video will help you understand better what this new discipline is all about.

 

Highly recommended. 


Via Robin Good
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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, October 19, 2011 11:38 AM
Thanks Robin for this. I found it really informative.
Michèle Lallée-Lenders's comment, October 23, 2011 3:24 AM
Extremely interesting
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TechCrunch | YouTube Now Allows Music Partners To Sell Merchandise, Digital Downloads And Event Tickets

TechCrunch | YouTube Now Allows Music Partners To Sell Merchandise, Digital Downloads And Event Tickets | Psychology of Consumer Behaviour | Scoop.it
We already know that YouTube is seeing 3 billion videos viewed per day day, but now the online video giant is now seeing a whopping 800 million people per month visiting the site, Google revealed in its third-quarter earnings report last week.And today, YouTube is also announcing the ability to sell merchandise, tickets and more via the site.
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MediaPost Publications Appeals Court Questions Facebook's Beacon Settlement 10/17/2011

Appeals Court judge Kleinfeld questions Facebbok's Beacon settlement.

 

“None of those people who were wronged get a nickel.They get nothing. All they are is a vehicle for the lawyers to make money" said the judge.

 

The consumer attorney says the Facebook's Beacon opt-in system was so “broken” that they continued to share information about people's purchases without their consent.

 

“Do you mean that even people who didn't opt in were still having their privacy violated?” a judge asked."

From reports here, it looks like like it.

 

10/17/2011...

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World's first Augmented Reality (AR) stamp

World's first Augmented Reality (AR) stamp | Psychology of Consumer Behaviour | Scoop.it
Dutch design agency Gummo designed a new series of post stamps for the TNT Post (now Post NL) on the given theme of not yet realised architecture in the Netherlands, creating the world's first Augmented Reality (AR) stamp.

Via Steve Yuen
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Take This Lollipop will make you think twice about what you share on Facebook

Take This Lollipop will make you think twice about what you share on Facebook | Psychology of Consumer Behaviour | Scoop.it

With ever-growing audiences, social networks have become a great place to share things with your friends, meet new people and find new and interesting things to do, both on and offline.

However, social networks can be dangerous places to share information, particularly if you are careless about the data you provide on your profile without the proper safeguards in place. Take This Lollipop plays on the fact that many people underestimate the power of social networks and the information that can be obtained from them, connecting to your Facebook account to play through a scene where a creepy man spying and tracking you."

 

I didn't try this because, well, you have to allow it to access your facebook, and if it is trying to warn me about what I share, should I share that access to find out?

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Making Sense of Data via Infographic and Data Visualization: Also This Is Curation

Infographics, animated data visualization and collaborative gathering and presentation of data represent the new frontier of information consumption cycle.

Without understanding, all this info we are producing becomes irrelevant.

Design and data visualization practices are therefore strategically critical to the emerging curation trend, as they are pivotal activities to help make sense of large amounts of data. 


Via Robin Good, janlgordon
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» The Drive to Be Different

» The Drive to Be Different | Psychology of Consumer Behaviour | Scoop.it
We all desire to not be like everyone else. But how real is this drive? Is it as tangible and powerful as those other rewards we seek, such as food, sex and love? Neuroscience blogger Jonah Lehrer reports on a new study that reaches for an answer.
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MediaPost Publications Older and Wiser: Mature Customers' Needs 10/12/2011

"According to A.T. Kearney's Global Maturing Consumer study, falling birthrates and increasing longevity means that, for the rest of this century, the fastest-growing consumer group will be over the age of 60. Manufacturers and retailers will need to adapt their products and sales channels, because mature consumers will represent not only a significant part of their future clientele, but also of their human resources, as retirement ages worldwide start to creep up."

 

Key Finding

*Older shoppers don't think they are adequately served by marketers, retailers or manufacturers. They comment on hard to navigate large stores,  hard-to-reach products on shelves too low or too high; diffcult to open packages, hard to read packages

 

Older and Wiser: Mature Customers' Needs - 10/12/2011...

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