Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Newspaper image recognition app Paperboy launches for UK titles | Editors' Blog | Journalism.co.uk

Newspaper image recognition app Paperboy launches for UK titles | Editors' Blog | Journalism.co.uk | Psychology of Consumer Behaviour | Scoop.it
From today readers can take a photo of an article in more than 100 UK newspapers and magazines and use the app to find, save and share the digital edition...
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This free app turns your Android phone into a collision avoidance system

This free app turns your Android phone into a collision avoidance system | Psychology of Consumer Behaviour | Scoop.it
It's great to see developers that are working on apps specifically for the Android platform. Sometimes it's because of Apple's constraints on iOS, other times (as is the case with Lightbox ...
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Tiny Rihanna Sings in Nivea Augmented Reality App [VIDEO]

Tiny Rihanna Sings in Nivea Augmented Reality App [VIDEO] | Psychology of Consumer Behaviour | Scoop.it
A new augmented reality campaign from Nivea produces what appears to be a tiny version of Rihanna.
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How Old Spice Revived a Campaign That No One Wanted to Touch

How Old Spice Revived a Campaign That No One Wanted to Touch | Psychology of Consumer Behaviour | Scoop.it
See how Wieden + Kennedy figured out how to keep Old Spice's mojo going after the successful "Man Your Man Could Smell Like" campaign.
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Beck's : Sobriety Test App- Really?

Beck's : Sobriety Test App- Really? | Psychology of Consumer Behaviour | Scoop.it

Leo Burnett wanted people to drink Becks responsibly that's why they created a mobile app that tests your sobriety. 

 

 

(They say if you are drunk you wouldn't be able to fit your key into the keyhole for 25 seconds, and if you can't their app automatically uses th GPS in your phone to locate and call a cab.

 

So what happens, if a person completes the task and drives drunk, gets in an accident? I'm sure the app would have a disclaimer, but wouldn't they be morally responsible?

 

Welcome to a truly passive-agressive campaign that simulaneously says "Don't drink too much- Go ahead drink too much!" They pretend they care about you and society. Don't drink too much and drive they say- yet they ply you with ads showing what a great lifestyle you'll have with alcohol and now apps that give you permission to get loaded- you'll be safe you see cause the app will call you a cab.  kh)

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Great Ad 12: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog

Great Ad 12: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog | Psychology of Consumer Behaviour | Scoop.it

Adage, the marketing history reference resource, lauded John Caples as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, where he wrote, arguably, the 20th century’s most successful such ad.” While Caples’ disciple, David Ogilvy, called this copywriter and his famous work “one of the most effective there has ever been.”

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The difference between Branding, Marketing, Advertising and Public Relations | Calypso Communications - a strategic marketing, corporate communications, and business development consultancy

The difference between Branding, Marketing, Advertising and Public Relations | Calypso Communications - a strategic marketing, corporate communications, and business development consultancy | Psychology of Consumer Behaviour | Scoop.it
I'd seen the below graphic before (hat tip to Neutron, LLC).
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Thinking vs. Feeling: The Psychology of Advertising

Thinking vs. Feeling: The Psychology of Advertising | Psychology of Consumer Behaviour | Scoop.it
Do ads with facts work better than ads that appeal through emotion and aspiration?
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Social Media -- 4 Trends To Watch in 2012

Social Media -- 4 Trends To Watch in 2012 | Psychology of Consumer Behaviour | Scoop.it

The 'Next' Lens 4 Social Enterprise Trends in 2012:

1. The Power of Real-time -- Harnessing Chaos
a. Simply put, the chaos theory means that something seemingly small can have a large impact. The social enterprise will get better at sifting through the digital river to recognize what's important. This swift global business environment requires all participants to be fully fluent in social technologies and platforms.
b. Companies will finally realize that more control no longer equals more revenue. In fact, it's just the opposite.
c. Companies will switch from "What's social media?" to "How do we effectively use these new tools to define our social voice to garner better business intelligence, create more robust customer engagements, create a truly collaborative workforce, and grow the bottom line?"

2. The Global Social Brain -- It's Everywhere and It's Getting Really Smart
a. The living, breathing collective consciousness - the global social brain - is collecting and dispersing data at dizzying speeds.
b. The 2012 workforce is expected to be solution-based and fully connected in and on social platforms, whether those platforms are part of their everyday work or not.
c. 2012 will see a growing body of social metadata that will spur better analytics and measurement. Competitive advantage will go to those who know how to turn this metadata into actional business intelligence.

3. Content Curation and Discovery- Just Give Me What's Important and Let Me Find What I Need
a. Aggregation and curation will be critical going into 2012 and companies will either create a social layer into existing IT systems and/or look to the multiple new vendors popping up.
b. Discovery will be encouraged, not blocked.
c. Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. Look for rapid innovation in this field.

4. Social Media Education -- The Enterprise Goes To School
a. Take social education as seriously as Six Sigma. The enterprise NOT fluent in social will be at a competitive disadvantage. ALL employees must be exposed to basic social media training and education to attain a knowledge baseline in the organization.
b. Smart Chief Learning Officers will seek outside consultation and guidance. This is not a 'build it here' solution for most companies. Most of today's education systems inside the enterprise rely on technologies and procedures that do not encompass social platforms.
c. Your management Companies will realize they can't make strategic decisions on social media policy guidelines without fully understanding the implications of social media technologies. They can't manage something they don't know. Budget will be allocated for corporate training of executives -- even if those executives will never post a status update to Facebook.

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Vintage Halloween Photos Creepy Enough For David Lynch : NPR

Vintage Halloween Photos Creepy Enough For David Lynch : NPR | Psychology of Consumer Behaviour | Scoop.it
It may come as no surprise that David Lynch took to this collection of anonymous photos.
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London retail space becomes world’s first farm in a shop | Springwise

London retail space becomes world’s first farm in a shop | Springwise | Psychology of Consumer Behaviour | Scoop.it
FARM:shop will be using an empty retail unit to see how much food they can grow in an urban shop.
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QR Code Fail | Why QR Codes Fail | Wikimotive

QR Code Fail | Why QR Codes Fail | Wikimotive | Psychology of Consumer Behaviour | Scoop.it

"They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail — even peppered throughout this article. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and it shows. From the relative lack of public understanding of what they even are, to the dearth of creativity in their usage, the QR code is destined to become just the little box that geek built. But if it does go the way of CueCat, only we are to blame. Here’s why..."

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Chantelle Pulevaka's curator insight, October 2, 2014 10:03 PM

QR codes are a great form of consumer engagement however if they do not work then what is the point of having them, as consumer will be left feeling disappointed and may hold a negative grudge towards the brand. 

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We Have Only Scratched the Surface of the True Value of Twitter. Here’s What You’re Missing

We Have Only Scratched the Surface of the True Value of Twitter. Here’s What You’re Missing | Psychology of Consumer Behaviour | Scoop.it

Here’s three important things to know about Twitter’s future that are more nuanced than “what am I eating for lunch?”

1. Identity
Who are you on the web? Historically you are your email address. You meet somebody and they want to get in touch with you, you have always given out yourname@company.com. That’s one form of identity. But for many public figures that’s not practical. Think about your local news anchor saying, “if you want to get in touch email me at xxxx.” Sure.

And yet Facebook also hasn’t filled the identity space. The reason it didn’t was that the follower model of Facebook started out as symmetrical, which basically means that if somebody friends you, you needed to friend them back. So again your local news anchor doesn’t exactly want to follow back all of her viewers. Not practical. Let alone for Oprah Winfrey.

One of the biggest innovations of Twitter was asymmetrical follower model in which many people can follow your updates and you don’t have to follow theirs

Read more: http://feedproxy.google.com/~r/BothSidesOfTheTable/~3/0LUyZPBgBQA/#ixzz1cUY738zx

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Augmented reality covers coming for Cosmo, Company... | The Appside

Augmented reality covers coming for Cosmo, Company... | The Appside | Psychology of Consumer Behaviour | Scoop.it
Hearst Magazines UK is working to include AR features in the covers for its upcoming issues of Cosmopolitan, Company and Harper's Bazaar.
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10 of the World’s Biggest Advertisements | Creative Guerrilla Marketing

10 of the World’s Biggest Advertisements | Creative Guerrilla Marketing | Psychology of Consumer Behaviour | Scoop.it
Since advertising began there has always been a race to create bigger and bolder adverts.
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Rebecca Zook's curator insight, November 26, 2015 11:47 PM

Check out these 10 GIANT marketing tactics that really stand out among a crowd.

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How do colors affect purchases?

How do colors affect purchases? | Psychology of Consumer Behaviour | Scoop.it
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.
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Top 10 list Of Funny Creative Ads Ideas

Top 10 list Of Funny Creative Ads Ideas | Psychology of Consumer Behaviour | Scoop.it
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Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog

Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog | Psychology of Consumer Behaviour | Scoop.it

"A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details.This famous headline is voted by many copywriters as the best of the best. Adage, a marketing history reference resource said this headline is “arguably, the 20th century’s most successful” results-oriented mail-order copy.

And there’s an interesting story behind:"

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Vintage Ads Representing Modern Technologies

Vintage Ads Representing Modern Technologies | Psychology of Consumer Behaviour | Scoop.it
When you think of vintage, whether it’s about clothes, advertisements, stationary and other stuff, you imagine something that was popular in the past. The funny thing is that all of that is back nowadays and it is considered to be trendy.
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Apple's Marketing Playbook Was Written in the 1920s

Apple's Marketing Playbook Was Written in the 1920s | Psychology of Consumer Behaviour | Scoop.it
Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPhone possible...
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» Taiwanese Animators Distill Steve Jobs’ Bio Into 93 Seconds of Funny

» Taiwanese Animators Distill Steve Jobs’ Bio Into 93 Seconds of Funny | Psychology of Consumer Behaviour | Scoop.it
Those kooky Taiwanese animators from NMA.TV have reached a new high in campy 3D synthesis of real-world events: They've boiled down all 630 pages of Walter Isaacson's Steve Jobs bio into a 90-second joyride through the book's most juicy revelations.
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Why Funny TV Commercials Work

Why Funny TV Commercials Work | Psychology of Consumer Behaviour | Scoop.it
Advertising is about attracting, holding, and focusing attention. And nothing gets our attention like a funny TV spot. But funny is a double-edged sword.
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YouTube Plans to Create New Online Channels

YouTube Plans to Create New Online Channels | Psychology of Consumer Behaviour | Scoop.it
The unit of Google has said it wants to create an alternative to cable television on the Internet by creating channels featuring comedians, sports stars, musicians and other entertainers.
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QR Codes in Healthcare- Why?

QR Codes in Healthcare- Why? | Psychology of Consumer Behaviour | Scoop.it

Charlie Brooker is a very funny man. He's posted several Tweets recently about QR codes:

5  min video on how to use qr codes

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