Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Networked Society 'On the Brink'

In On The Brink we discuss the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, ...
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MediaPost Publications Consumers Willing To Share Data, But At A Price 11/04/2011

Consumers Willing To Share Data, But At A Price - 11/04/2011...

**71% of consumers indicate they are willing to share shopping data with a brand online

**86% of consumers see that there are major benefits associated with sharing data with businesses online

**65% see one of the top two benefits as better access to discounts and promotions

**69% of consumers globally trust banks to look after their personal data and use it wisely.

**57% hold credit card companies in the same regard.

**72% of US consumers trust Amazon to look after their data and use it wisely.

 

**49% (55% US) think it is very important to have this control, reflecting their sensitivity level for different types of data

**51% (57% US) say it is important to know exactly how their data is going to be used

 

** 84% of consumers believe they have a total or some right to privacy, only 51% believe the same applies to the government. The government, it seems, must trade privacy for power.

 

**only 57% of consumers believe a brand or business has a right to privacy.

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There Is No Turning Back, Says Matrix-Inspired Mystery Site

There Is No Turning Back, Says Matrix-Inspired Mystery Site | Psychology of Consumer Behaviour | Scoop.it
A new Matrix-inspired mystery site is making the rounds.

 

"But it wants us to associate whatever it is with The Matrix. The script for the short video that plays upon arrival to the site is adapted from a famous scene in which Neo must chose whether to swallow a red pill and learn more about the Matrix or a blue pill and live an ordinary life.

The site’s video instead presents two pill-shaped icons.

“You click the blue icon and you continue browsing the web blindfolded,” it says. “You click the red icon, you stay in wonderland. Remember, all I’m offering is the truth, nothing more.”

 

What's it for, and whatever it is will it live up to the hype?

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3D Billboard Revealed (And Gets News Coverage) | Fine. We'll call it soccer.

3D Billboard Revealed (And Gets News Coverage) | Fine. We'll call it soccer. | Psychology of Consumer Behaviour | Scoop.it
Amélie Company's work for the Colorado State Patrol once again makes the news. This time for a 3D billboard.
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Siri breaks out of the virtual world to pour you a beer (video) | VentureBeat

Siri breaks out of the virtual world to pour you a beer (video) | VentureBeat | Psychology of Consumer Behaviour | Scoop.it
iPhone 4S voice assistant Siri can talk, find restaurants, recite closing stock prices, and might be a good listener if you're lonely.

 

But these guys went to extremes using it ad twitter and a remote controlled truck to pour a beer

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KLM: Surprise Social Media to connect to customer

Royal Dutch Airline KLM made an exciting campaign to connect with their customers called KLM Surprise at the Amsterdam Schiphol Airport. They tracked down people who had checked in to KLM and gave them a gift based on their likes as seen in social media.

 

Interesting..but a little creepy how they found out people's likes.

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New Amazon iPhone App Blends Augmented Reality With eCommerce

New Amazon iPhone App Blends Augmented Reality With eCommerce | Psychology of Consumer Behaviour | Scoop.it
A new iPhone app from Amazon lets you point to things in your radius and buy them.

 

Separating you from your money with AR

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35 Striking Print Advertisements | Code Fear

35 Striking Print Advertisements | Code Fear | Psychology of Consumer Behaviour | Scoop.it
So to inspire you and to explore you to the world of creativity in the field of printing ads we have presented below 35 superb collections of printing ads which will help you further to enhance your thinking.
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Creative Review - Best Slogans: the experts' view

Creative Review - Best Slogans: the experts' view | Psychology of Consumer Behaviour | Scoop.it
The best in visual communication...

a panel of industry experts to give us their top five slogans.

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MediaPost Publications Checking In On The Check-In Class Of 2010 11/01/2011

MediaPost Publications Checking In On The Check-In Class Of 2010 11/01/2011 | Psychology of Consumer Behaviour | Scoop.it
Checking In On The Check-In Class Of 2010 - 11/01/2011...

"Remember when check-ins were the future of social media? Remember when Foursquare was the next Facebook, Gowalla was the next Foursquare, and Whrrl was the next Gowalla? Here’s a review of the Check-In Class of January 2010.

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Thought Leaders Discuss The Future of Curation & Social Media

Thought Leaders Discuss The Future of Curation & Social Media | Psychology of Consumer Behaviour | Scoop.it
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.

 

This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media. 

 

Here's just one of them, from Dae Mellencamp, CEO of Vimeo:

 

**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.

 

**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."

 

The full article has many more gems and is well worth a few minutes of your time!

 

Read full article: [http://read.bi/tgVOQe]


Via janlgordon
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The New Science Behind Your Spending Addiction

The New Science Behind Your Spending Addiction | Psychology of Consumer Behaviour | Scoop.it
New science unveils how your brain is hard-wired when it comes to spending—and how you can reboot it.

 

immediate gratification- the joy

instant access culture

pleasure now

 

the saver brain vs the spender brain

-there's a spending and saving circuit?

 

rewiring the brain to find pleasure in the future reward

 

read about the study

 

"Science has yet to identify whether the brains of the Twitter generation are any different from the rest of ours, but today’s culture of one-click shopping and instant messaging doesn’t merely satisfy our desire for instant gratification, it encourages it"

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How Social Media Increased A Haunted House's Web Traffic By 10,000%

How Social Media Increased A Haunted House's Web Traffic By 10,000% | Psychology of Consumer Behaviour | Scoop.it
A haunted house based in Canada has created a successful social media campaign that saw their web traffic increase by over 10,000 per cent.
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What If Google Was a Person? - Google

What If Google Was a Person? - Google | Psychology of Consumer Behaviour | Scoop.it
Google knows a lot about us. That can be handy but also scary. What if Google would be a person and would know all about us?
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Maclean’s tries augmented reality for Rethink issue | J-source.ca

Maclean’s tries augmented reality for Rethink issue | J-source.ca | Psychology of Consumer Behaviour | Scoop.it
The Canadian Journalism Project / Observatoire du journalisme...

For its second annual Rethink issue, Maclean’s is all about innovation – even when it comes to the magazine itself.

As the editors write, “Innovation also applies to journalism.” Augmented reality, they say, is a new way to enjoy the magazine."

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40 Amazingly Creative Double Page Magazine Ads | Creative Guerrilla Marketing

40 Amazingly Creative Double Page Magazine Ads | Creative Guerrilla Marketing | Psychology of Consumer Behaviour | Scoop.it
Sometimes all it takes is a little creativity.
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TechCrunch | Infographic: The Mobile World In 60 Seconds

TechCrunch | Infographic: The Mobile World In 60 Seconds | Psychology of Consumer Behaviour | Scoop.it
To say that things move quickly in the mobile space is putting it rather mildly, but an infographic from mobile ad exchange Mobclix aims to highlight what goes down every 60 seconds.
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Mentos Facebook App Aims To Make Twitter (And The World) A More Positive Place - SocialTimes.com

Mentos Facebook App Aims To Make Twitter (And The World) A More Positive Place - SocialTimes.com | Psychology of Consumer Behaviour | Scoop.it
There certainly is a lot of negativity in the world and Mentos US wants to do something to alleviate some of these bad vibes, at least on Twitter.
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Three great social media campaigns from 2011 | memeburn

Three great social media campaigns from 2011 | memeburn | Psychology of Consumer Behaviour | Scoop.it
As we start winding up 2011, it's time to look back over the year and see which social media campaigns made the grade and really achieved the goals that they...
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Brilliant Nat Geo Campaign Creates Interactive Augmented Reality Space

Brilliant Nat Geo Campaign Creates Interactive Augmented Reality Space | Psychology of Consumer Behaviour | Scoop.it

"The people at Appshaker have  set up a clever AR space so that anybody could join in.

 

"As part of their campaign to promote the National Geographic in Hungary, they set up a screen which broadcast quality 3D images where those passing by could interact with the world covered by the National Geographic. Through an AR setup, it allows shoppers to see themselves interact with wild animals, dolphins, dinosaurs, astronauts and experience thunderstorms. By standing in a specific spot, users could pet and interact with anything that came up on screen."

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The psychology of food aversions – Eatocracy - CNN.com Blogs

The psychology of food aversions – Eatocracy - CNN.com Blogs | Psychology of Consumer Behaviour | Scoop.it
David Solot is a Ph.D. student in organizational psychology at Walden University, with a Masters in clinical psychology.  His background includes the study of animal sensation and perception, and conditioned responses to sweetness in foods.
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Five Good Questions for Behavioral Economist Dan Ariely

Five Good Questions for Behavioral Economist Dan Ariely | Psychology of Consumer Behaviour | Scoop.it

Using simple experiments Dan Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.

 

On setting up guardrails for decision-making

-the effect of putting things on your calendar

-on risk and money decisions

 

" you want to use emotional information as a cue. You don’t want to use it for decision-making. “

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Games and Education Scholar James Paul Gee on Video Games and future of education, Learning, and Literacy

James Paul Gee is an expert on how video games fit within an overall theory of learning and literacy. He is the Mary Lou Fulton Presidential Professor of Literacy

 

"A video game is just a set of problems to solve."

 

Real time strategy games- play for hours more complex than what is done in school.

 

Assessment drives current school- we need to change the tests because they drive the system.

 

 

Situated and embodied learning- a return to an earlier age

 

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The Story of Citizens United v FEC (2011) Annie Leonard

"The Story of Citizens United v. FEC: Why Democracy Only Works When People Are in Charge" explores the history of the American corporation and corporate poli...
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You Are Not So Smart: A Field Guide to the Psychology of Our Stupidity

You Are Not So Smart: A Field Guide to the Psychology of Our Stupidity | Psychology of Consumer Behaviour | Scoop.it
The science of why 600 Facebook...

"From confirmation bias — our tendency to seek out information, whether or not it’s true, that confirms our existing beliefs, something all the more perilous in the age of the filter bubble — to Dunbar’s Number, our evolution-imposed upper limit of 150 friends, which pulls into question those common multi-hundred Facebook “friendships,” McRaney blends the rigor of his career as a journalist with his remarkable penchant for synthesis, humanizing some of the most important psychology research of the past century and framing it in the context of our daily lives..."

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