In On The Brink we discuss the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, ...
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Consumers Willing To Share Data, But At A Price - 11/04/2011...
**71% of consumers indicate they are willing to share shopping data with a brand online
**86% of consumers see that there are major benefits associated with sharing data with businesses online
**65% see one of the top two benefits as better access to discounts and promotions
**69% of consumers globally trust banks to look after their personal data and use it wisely.
**57% hold credit card companies in the same regard.
**72% of US consumers trust Amazon to look after their data and use it wisely.
**49% (55% US) think it is very important to have this control, reflecting their sensitivity level for different types of data
**51% (57% US) say it is important to know exactly how their data is going to be used
** 84% of consumers believe they have a total or some right to privacy, only 51% believe the same applies to the government. The government, it seems, must trade privacy for power.
**only 57% of consumers believe a brand or business has a right to privacy.
A new Matrix-inspired mystery site is making the rounds.
"But it wants us to associate whatever it is with The Matrix. The script for the short video that plays upon arrival to the site is adapted from a famous scene in which Neo must chose whether to swallow a red pill and learn more about the Matrix or a blue pill and live an ordinary life.
The site’s video instead presents two pill-shaped icons.
“You click the blue icon and you continue browsing the web blindfolded,” it says. “You click the red icon, you stay in wonderland. Remember, all I’m offering is the truth, nothing more.”
What's it for, and whatever it is will it live up to the hype?
Royal Dutch Airline KLM made an exciting campaign to connect with their customers called KLM Surprise at the Amsterdam Schiphol Airport. They tracked down people who had checked in to KLM and gave them a gift based on their likes as seen in social media.
Interesting..but a little creepy how they found out people's likes.
Checking In On The Check-In Class Of 2010 - 11/01/2011...
"Remember when check-ins were the future of social media? Remember when Foursquare was the next Facebook, Gowalla was the next Foursquare, and Whrrl was the next Gowalla? Here’s a review of the Check-In Class of January 2010.
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.
This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media.
Here's just one of them, from Dae Mellencamp, CEO of Vimeo:
**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.
**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."
The full article has many more gems and is well worth a few minutes of your time!
Read full article: [http://read.bi/tgVOQe]
New science unveils how your brain is hard-wired when it comes to spending—and how you can reboot it.
immediate gratification- the joy
instant access culture
the saver brain vs the spender brain
-there's a spending and saving circuit?
rewiring the brain to find pleasure in the future reward
read about the study
"Science has yet to identify whether the brains of the Twitter generation are any different from the rest of ours, but today’s culture of one-click shopping and instant messaging doesn’t merely satisfy our desire for instant gratification, it encourages it"
The Canadian Journalism Project / Observatoire du journalisme...
For its second annual Rethink issue, Maclean’s is all about innovation – even when it comes to the magazine itself.
As the editors write, “Innovation also applies to journalism.” Augmented reality, they say, is a new way to enjoy the magazine."
"The people at Appshaker have set up a clever AR space so that anybody could join in.
"As part of their campaign to promote the National Geographic in Hungary, they set up a screen which broadcast quality 3D images where those passing by could interact with the world covered by the National Geographic. Through an AR setup, it allows shoppers to see themselves interact with wild animals, dolphins, dinosaurs, astronauts and experience thunderstorms. By standing in a specific spot, users could pet and interact with anything that came up on screen."
Using simple experiments Dan Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.
On setting up guardrails for decision-making
-the effect of putting things on your calendar
-on risk and money decisions
" you want to use emotional information as a cue. You don’t want to use it for decision-making. “
James Paul Gee is an expert on how video games fit within an overall theory of learning and literacy. He is the Mary Lou Fulton Presidential Professor of Literacy
"A video game is just a set of problems to solve."
Real time strategy games- play for hours more complex than what is done in school.
Assessment drives current school- we need to change the tests because they drive the system.
Situated and embodied learning- a return to an earlier age
The science of why 600 Facebook...
"From confirmation bias — our tendency to seek out information, whether or not it’s true, that confirms our existing beliefs, something all the more perilous in the age of the filter bubble — to Dunbar’s Number, our evolution-imposed upper limit of 150 friends, which pulls into question those common multi-hundred Facebook “friendships,” McRaney blends the rigor of his career as a journalist with his remarkable penchant for synthesis, humanizing some of the most important psychology research of the past century and framing it in the context of our daily lives..."